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Can Boston Beer's Innovation Strategy Offset Industry Headwinds?
ZACKS· 2025-09-25 18:51
Core Insights - Boston Beer Company is navigating a challenging operating environment characterized by macroeconomic uncertainty, pressured consumer spending, and weak category demand, yet it has achieved strong margin gains and earnings growth [1][4] - The company's innovation strategy, particularly with products like Sun Cruiser and Twisted Tea Light, is driving consumer engagement and brand relevance, helping to offset declines in more mature categories [2][7] - Boston Beer is focusing on long-term brand building, reinforcing core brands like Twisted Tea and Samuel Adams while expanding newer offerings, which illustrates a disciplined strategy in a competitive beverage landscape [3][4] Financial Performance - Despite weak demand and soft retail traffic, Boston Beer posted margin gains and earnings growth, indicating resilience in its financial performance [7] - The company's shares have gained 18% over the past three months, outperforming the industry and broader Consumer Staples sector, which declined by 6.6% and 1.8%, respectively [5] Valuation Metrics - Boston Beer currently trades at a forward 12-month P/E ratio of 20.43X, which is higher than the industry average of 13.82X and the sector average of 25.51X, suggesting that investors may be pricing in stronger growth prospects [9]
Boston Beer(SAM) - 2025 FY - Earnings Call Transcript
2025-09-04 20:17
Financial Data and Key Metrics Changes - The beer industry is projected to experience a mid single-digit decline in 2025, following several years of significant declines prior to this year [24] - The company has raised its 2025 gross margin guidance, indicating improvements in operational efficiency and cost management [45] Business Line Data and Key Metrics Changes - The fourth category of alcoholic beverages, which includes hard cider and other innovative products, is expected to outgrow traditional beer, wine, and liquor [23] - Twisted Tea, which had been growing at double digits for over twenty years, has recently faced a decline, with growth dropping from high single digits to low single digits [37] Market Data and Key Metrics Changes - The Hispanic consumer base is under economic pressure, which may impact population growth and consumption patterns in the alcohol industry [10] - The company is focusing on the on-premise market, which has been neglected by the industry, to strengthen brand presence and consumer engagement [28] Company Strategy and Development Direction - The company is prioritizing innovation in the fourth category of alcoholic beverages, leveraging its existing infrastructure and logistics advantages [23] - There is a strategic focus on internal succession planning, with efforts to develop multiple CEO candidates from within the organization [4] Management's Comments on Operating Environment and Future Outlook - The management acknowledges ongoing challenges in the alcohol consumption landscape, citing health concerns and economic pressures as significant factors affecting the industry [10][32] - The company is optimistic about its growth potential in the fourth category, despite the overall decline in traditional beer consumption [23] Other Important Information - The company has repurchased $110 million of stock in the first half of the year and announced an additional $50 million share buyback, reflecting a commitment to returning value to shareholders [57] - The management is cautious about pricing strategies for Twisted Tea, indicating that previous price increases may have been too aggressive [40] Q&A Session Summary Question: How does the company view the current state of U.S. alcohol consumption? - The management expressed concerns about the structural headwinds affecting consumption, particularly among the Hispanic population and health-related discussions surrounding alcohol [10][32] Question: What lessons have been learned from the Truly experience that are being applied to SunCruiser? - The company is focusing on a market-by-market rollout for SunCruiser, avoiding national advertising and being cautious about flavor proliferation [34][35] Question: What actions are being taken to optimize Twisted Tea's pricing and retail presence? - The management is addressing pricing strategies to ensure they remain competitive while also strengthening marketing efforts targeted at Hispanic consumers and traditional demographics [39][40] Question: How does the company plan to sustain gross margin improvements amid ongoing challenges? - The company is focusing on procurement efficiencies, production improvements, and network optimizations to drive further cost savings [46][50] Question: What is the company's approach to capital allocation and share buybacks? - The management emphasized a shareholder-first approach, prioritizing business needs while also returning excess cash to shareholders through buybacks [57][58]
Boston Beer(SAM) - 2025 FY - Earnings Call Transcript
2025-09-04 20:15
Financial Data and Key Metrics Changes - The company has raised its 2025 margin guidance, indicating improvements in gross margins despite challenges from tariffs and inflationary pressures [47][59] - The company is generating significant cash flow, with a healthy cash balance allowing for stock repurchases totaling $110 million in the first half of the year and an additional $50 million buyback announced [59] Business Line Data and Key Metrics Changes - The fourth category of products, which includes hard cider and other innovative beverages, is expected to outgrow traditional beer, wine, and liquor, indicating a strategic shift towards more innovative offerings [23][24] - Twisted Tea has experienced a decline in growth rates, prompting the company to reassess pricing strategies and marketing efforts to regain market share [38][41] Market Data and Key Metrics Changes - The beer industry is projected to face a mid-single-digit decline, with the company acknowledging the need for improved execution at retail to counteract this trend [25][30] - The Hispanic consumer base is under economic pressure, which may impact overall consumption trends in the alcohol industry [10][33] Company Strategy and Development Direction - The company is focusing on innovation within the fourth category of beverages, leveraging its brewing capabilities to create products that align with consumer tastes [23][24] - There is a strategic emphasis on strengthening retail execution and marketing efforts, particularly in the on-premise segment, to build brand equity and consumer connections [30][32] Management's Comments on Operating Environment and Future Outlook - Management acknowledges ongoing challenges in the operating environment, including economic uncertainty affecting the majority of consumers, and recognizes the need for targeted promotions to drive volume [33][34] - The company is committed to maintaining share in core brands while pursuing growth through innovation, indicating a balanced approach to market challenges [52][58] Other Important Information - The company is working on developing multiple internal CEO candidates to ensure a strong succession plan, reflecting a long-term strategic focus on leadership continuity [4] - Management has noted the importance of balanced research on the health effects of alcohol, suggesting a need for the industry to invest in neutral research to counteract negative perceptions [27] Q&A Session Summary Question: How does the company view the current state of U.S. alcohol consumption? - Management expressed concerns about the structural headwinds affecting consumption, particularly related to health discussions and economic pressures on the Hispanic population [9][10] Question: What lessons have been learned from the Truly experience that are being applied to SunCruiser? - The company is focusing on a market-by-market rollout for SunCruiser, emphasizing a bottom-up approach and cautious SKU proliferation to ensure sustainable growth [35][36] Question: What actions are being taken to optimize Twisted Tea's pricing and retail presence? - Management is addressing pricing strategies that may have been set too high, particularly for 12 packs, and is working to restore brand equity through targeted marketing efforts [40][41] Question: How does the company plan to sustain gross margin improvements amid ongoing challenges? - The company is focused on procurement efficiencies, production improvements, and network optimizations to drive further cost savings and sustain margin growth [47][51]
Sin Stocks Worth Watching: The Perfect Mix of Growth & Resilience
ZACKS· 2025-08-14 15:11
Core Insights - Sin stocks, representing companies in industries like alcohol, tobacco, cannabis, and gambling, are often viewed as unethical but have a history of delivering strong returns due to consistent demand [2][3][4] - These stocks are characterized by their defensive nature, maintaining stable demand even during economic downturns, which allows for strong pricing power and consistent cash flows [3][4] - Despite their potential for robust returns, sin stocks face challenges such as heavy regulation, negative public perception, and ethical concerns that may deter some investors [5][10] Industry Overview - Sin stocks have shown resilience during both economic expansions and contractions, making them appealing for investors willing to overlook ethical concerns [4] - The alcohol sector is experiencing a shift towards premium and craft offerings, while tobacco companies are adapting to declining cigarette use by investing in vaping products [8] - The cannabis industry is rapidly expanding in regions where legalization is increasing, presenting both growth opportunities and volatility [8][9] Company Analysis - **Diageo Plc (DEO)**: Focuses on market share growth through innovation and premiumization in the alcohol sector [6] - **Las Vegas Sands (LVS)**: Concentrates on property upgrades and strategic investments to drive growth in the gambling sector [6][18] - **Turning Point Brands (TPB)**: Building a growth story around established brands and next-generation products, with a focus on smoke-free alternatives [12][13][14] - **Boston Beer Company (SAM)**: Maintains a strong position in the U.S. craft beverage market, emphasizing innovation and operational efficiency to adapt to consumer preferences [15][16][17] - **MGM Resorts International (MGM)**: Holds a leading position in global gaming, enhancing its competitive edge through capital investments and expansion in digital gaming [18][19][20]
Boston Beer(SAM) - 2025 Q2 - Earnings Call Transcript
2025-07-24 22:02
Financial Data and Key Metrics Changes - Depletions in the second quarter decreased by 5%, while shipments decreased by only 0.8% compared to the previous year, primarily driven by declines in the Truly Hard Seltzer and Sam Adams brands [30] - Revenue for the quarter increased by 1.5% due to increased pricing and favorable product mix, partially offset by lower volumes [31] - Gross margin for the second quarter was 49.8%, an increase of 380 basis points year over year, benefiting from improved brewery efficiencies and price increases [31] - Earnings per share (EPS) was reported at $5.45, a 24.1% increase compared to the prior year [32] Business Line Data and Key Metrics Changes - Twisted Tea held share in the overall FMB category, with dollar sales declining by 4% in measured channels last quarter [15] - Sun Cruiser has quickly grown to a 4% share of the RTD spirits category and continues to grow volumes week over week as distribution expands [20] - Dogfish Head grew depletions in the second quarter for the first time in many years, driven by the successful launch of Grateful Dead juicy pale ale [25] - Angry Orchard returned to growth in depletions, driven by increased investment and new sponsorships [26] Market Data and Key Metrics Changes - The overall beer industry is estimated to be down over 4%, while the company gained share [8] - The hard seltzer category declined by 7% in dollars in the second quarter as consumer preferences shift towards more premium RTD spirits [22] - The Hispanic consumer segment has been under pressure, impacting overall volume performance [14] Company Strategy and Development Direction - The company is focusing on long-term growth opportunities in the Beyond Beer category, which represents over 85% of its volume [7] - Continued investment in brand support and innovation is emphasized, particularly for Sun Cruiser and Twisted Tea [10][19] - The company is committed to a disciplined approach to investments, only pursuing clear opportunities [10] Management's Comments on Operating Environment and Future Outlook - The management acknowledges a challenging macroeconomic environment, with factors such as economic uncertainty and poor weather negatively impacting consumer demand [6][7] - Despite near-term challenges, the management remains confident in the company's strategies and innovation pipeline to create long-term value for shareholders [11][28] - The company has updated its volume guidance to reflect a more dynamic industry environment, expecting volume to be down in the high single digits to low single digits for the year [33] Other Important Information - The company generated over $125 million in operating cash flow in the first half, enabling investments in brands and cash returns to shareholders [9] - The company ended the quarter with a cash balance of $212.4 million and an unused credit line of $150 million, providing flexibility for future investments [40] Q&A Session Summary Question: Update on business performance and Twisted Tea's decline - Management acknowledged a slow start to summer and noted that the industry is down 4-5%, but the company has gained volume and dollar share [46] - The decline in Twisted Tea is partially attributed to competition from the vodka tea category, but management believes the brand can recover as the market normalizes [49][51] Question: Clarification on updated guidance and depletion trends - Management explained that the updated guidance reflects softer depletion trends in Q2, leading to a wider range for future expectations [56][58] Question: Long-term growth potential for Sun Cruiser - Management expressed confidence in Sun Cruiser's growth potential, emphasizing a measured approach to its rollout and strong consumer reception [66][70] Question: Impact of tariffs on financial outlook - Management discussed the complexities of tariff impacts, noting adjustments based on supplier negotiations and changes in aluminum pricing [72][76] Question: Future gross margin potential - Management indicated that while current margins are strong, future performance will depend on tariff impacts and volume recovery [82][83] Question: Strategic actions in response to industry challenges - Management acknowledged the need for potential strategic actions in the industry due to ongoing structural headwinds [104]
Boston Beer(SAM) - 2025 Q2 - Earnings Call Transcript
2025-07-24 22:00
Financial Data and Key Metrics Changes - Depletions in Q2 2025 decreased by 5%, while shipments decreased by only 0.8% compared to the previous year, primarily due to declines in Truly Hard Seltzer and Sam Adams brands, partially offset by growth in Sun Cruiser and Dogfish Head brands [28] - Revenue for the quarter increased by 1.5% due to increased pricing and favorable product mix, despite lower volumes [29] - Gross margin for Q2 was 49.8%, an increase of 380 basis points year over year, benefiting from improved brewery efficiencies and procurement savings [29] - EPS for Q2 was $5.45, a 24.1% increase compared to the prior year, driven by higher gross margins and lower share count [30] Business Line Data and Key Metrics Changes - Twisted Tea held share in the FMB category, with dollar sales declining by 4% in measured channels last quarter, while Sun Cruiser has quickly grown to a 4% share of the RTD spirits category [15][19] - Dogfish Head saw growth in depletions for the first time in years, driven by the successful launch of Grateful Dead juicy pale ale [23] - Angry Orchard returned to growth in depletions, supported by increased investment and new sponsorships [24] Market Data and Key Metrics Changes - The overall beer industry is estimated to be down over 4%, while the company's depletions were down only 3% in the first half of the year [8] - The hard seltzer category declined by 7% in dollars in Q2, indicating a shift in consumer preferences towards more premium RTD spirits [21] - Economic uncertainty and household budget tightening are negatively impacting consumer demand across the beer industry [7] Company Strategy and Development Direction - The company is focusing on long-term growth opportunities in the Beyond Beer category, which represents over 85% of its volume [7] - A culture of innovation has been built over 40 years, allowing the company to quickly adapt to consumer demand [7] - Increased brand investments are planned to support the national launch of Sun Cruiser and ensure the full portfolio is well-positioned for future industry improvements [10] Management's Comments on Operating Environment and Future Outlook - The management acknowledges a challenging macroeconomic environment, with factors such as economic uncertainty and poor weather impacting consumer demand [6][7] - Despite near-term challenges, the company remains confident in its strategies and team, focusing on brand investments and productivity initiatives [11] - The company expects shipment declines in the second half of the year as shipments rebalance in line with depletion trends [10] Other Important Information - The company generated over $125 million in operating cash flow in the first half of the year, enabling investments in brands and cash returns to shareholders [9] - The company has lowered its capital expenditure guidance for 2025 to between $70 million and $90 million, focusing on productivity programs [38] Q&A Session Summary Question: Update on business rate and Twisted Tea vs. Sun Cruiser - Management noted that the start of summer was slow, with industry depletions down 4-5%, but the company gained volume and dollar share [42][44] - Twisted Tea is experiencing a decline, but Sun Cruiser is expected to offset some of that loss as it attracts new consumers [47][48] Question: Clarification on updated guidance and depletion trends - The company widened its depletion guidance range due to the unpredictable market environment and softer Q2 depletions [94][96] - Management indicated that Twisted Tea is not expected to grow low single digits this year, with a decline anticipated instead [95] Question: Strategic actions in response to industry challenges - The company is exploring opportunities outside of alcohol but has not found attractive options yet [108] - Management is open to innovation and strategic moves but does not foresee immediate M&A actions [108] Question: Future gross margin potential - Management expressed confidence in maintaining high gross margins despite tariff headwinds and volume reductions [80][81] - The company is benefiting from a favorable product mix, particularly from Sun Cruiser [81] Question: Twisted Tea's long-term prospects - Management remains optimistic about Twisted Tea's long-term potential, despite recent challenges, and plans to continue strong support for the brand [90]
高盛:美国啤酒夏季销售季开局疲软 仍看好星座品牌(STZ.US)和莫库酒业(TAP.US)
Zhi Tong Cai Jing· 2025-06-04 06:21
Group 1: Market Overview - Goldman Sachs released a report indicating that the U.S. beer market performed poorly over Memorial Day weekend, failing to meet expectations [1] - Approximately 55% of distributors believe that sales trends for this year's Memorial Day are weaker compared to last year, with about 13% stating that beer sales trends are significantly weaker [1] - The challenging macroeconomic environment is identified as the primary factor affecting beer sales, with reduced disposable income leading consumers to prioritize non-essential purchases [1] Group 2: Brand Performance - Anheuser-Busch (BUD.US) showed the strongest sales trend during Memorial Day weekend, with 35% of distributors reporting an increase in sales compared to last year [1] - In contrast, Heineken (HEINY.US) performed poorly, with 66% of distributors indicating a decline in sales compared to the previous year [1] - Distributors expressed a cautious outlook for the summer sales season, with 56% expecting sales to be weaker than the same period last year [1] Group 3: Future Projections - Beer category sales are projected to further decelerate, with a decline of 1.9% expected this year and a 1.0% decline anticipated for 2024 [1] - Goldman Sachs maintains a "buy" rating on Constellation Brands (STZ.US) due to potential positive signals in monthly sales trends [2] - The firm also holds a "buy" rating on Molson Coors Beverage Company (TAP.US), as Miller beer is gaining market share [3]
Boston Beer Q1 Revenues & Earnings Beat, Tariff Fears Loom on Outlook
ZACKS· 2025-04-25 16:55
Core Insights - The Boston Beer Company reported strong first-quarter 2025 results, with earnings per share of $2.16, significantly exceeding the Zacks Consensus Estimate of 78 cents, marking a 108% year-over-year improvement [3] - Net revenues reached $453.9 million, a 6.5% increase from the prior-year quarter, surpassing the Zacks Consensus Estimate of $432.3 million, driven by higher pricing and volume gains [3] - The company is focused on executing its operating plans for the summer season, leveraging a diversified brand portfolio and innovation pipeline despite ongoing macroeconomic challenges [2] Financial Performance - Gross profit improved by 17.7% year over year to $219.3 million, with gross margin expanding by 460 basis points to 48.3% from 43.7% in the previous year [9] - Advertising, promotional, and selling expenses rose by 14.4% to $137.5 million due to increased investments in media and local marketing, while general and administrative expenses decreased by 4.8% to $48 million [10] - As of March 29, 2025, the company had cash and cash equivalents of $152.5 million and total stockholders' equity of $897 million, with sufficient liquidity to meet cash requirements [11] Shipment and Depletion Trends - Shipment volume increased by 5.3% year over year to 1.7 million barrels, primarily driven by higher shipments in brands like Sun Cruiser, Hard Mountain Dew, and Twisted Tea, although depletions fell by 1% year over year [5][6] - Distributor inventory averaged nearly five weeks on hand, indicating appropriate inventory levels for each brand [8] Future Guidance - The company anticipates tariffs to have an unfavorable cost impact of $20-$30 million in 2025, which could reduce earnings per share by $1.25-$1.90 [13] - Depletions and shipments are expected to fluctuate in 2025, with second-quarter shipments anticipated to outpace depletions, but a reversal is expected in the third quarter [14] - The gross margin is projected to be between 45-47% for 2025, factoring in negative impacts from shortfall fees and non-cash expenses [15] Capital Expenditures and Share Repurchase - Capital spending is expected to be between $90-$110 million in 2025, aimed at enhancing brewery capabilities and efficiencies [17] - The company repurchased Class A common stocks worth $49.2 million in the first quarter of 2025, bringing total year-to-date repurchases to $60.5 million [12]
Boston Beer(SAM) - 2025 Q1 - Earnings Call Transcript
2025-04-25 00:04
Financial Data and Key Metrics Changes - Depletions decreased by 1% compared to the first quarter of the previous year, while shipments increased by 5.3% [33][34] - Revenue for the quarter increased by 6.5% due to volume and price increases [34] - Gross margin for the first quarter was 48.3%, an increase of 460 basis points year over year, attributed to lower brewery processing costs and pricing savings [35][37] Business Line Data and Key Metrics Changes - Twisted Tea grew dollar sales by 1% in measured channels, maintaining over 86% market share in the hard tea category [17] - Hard seltzer category sales declined by 5% in the first quarter, with Truly experiencing performance challenges [21][22] - Samuel Adams and Dogfish Head brands showed flat depletions, with Dogfish Head's new product launch achieving significant media impressions [24][25] Market Data and Key Metrics Changes - The broader beer category is expected to remain relevant, with growth opportunities in the "beyond beer" segment [10] - The hard seltzer category continues to decline, impacting Truly's performance [21] - The company noted a pullback in consumer spending, particularly among Hispanic consumers, affecting overall market dynamics [81] Company Strategy and Development Direction - The company is focusing on increasing advertising investments in 2025 to improve market share and support new product launches [12][10] - There is a commitment to innovation, particularly with the vodka-based hard tea SunCruiser and the expansion of Twisted Tea [15][27] - The company aims to enhance gross margins through procurement savings and improved brewery efficiencies [39][41] Management's Comments on Operating Environment and Future Outlook - Management acknowledged a challenging macroeconomic environment, with inflation and economic uncertainty impacting consumer behavior [11][82] - The company expects to see positive depletions in the second half of the year, driven by increased brand support and marketing efforts [108] - Future guidance remains cautious, with anticipated tariff impacts and a dynamic market environment [44][46] Other Important Information - The company repurchased $61 million in shares year to date, with a remaining authorization of approximately $367 million [51][52] - Capital expenditures for 2025 are expected to be between $90 million and $110 million [51] Q&A Session Summary Question: Can you unpack the gross margin performance in the quarter? - Management indicated that stronger shipments contributed to the gross margin uplift, but the main driver was ongoing gross margin initiatives [55][57] Question: What is driving the cost pressure from tariffs? - Key components include the cost of aluminum and point of sale materials from countries with higher tariffs, particularly China [60][61] Question: How much did Sun Cruiser and Truly Unruly contribute to shipment volume? - Management did not provide specific breakout figures but confirmed that Sun Cruiser is meeting expectations and is margin accretive [66][67] Question: What are the main drivers of the slowdown in Twisted Tea? - The slowdown is attributed to increased competition and macroeconomic challenges, but management is confident in recovery through marketing investments [68][70] Question: Are you making any assumptions about changes in consumer demand due to tariffs? - Current guidance does not include changes in demand, as it is too early to assess the impact [76] Question: What is the outlook for Twisted Tea's growth? - Management is optimistic about reaccelerating growth through innovation and marketing, despite recent performance challenges [88][90] Question: Will you absorb the incremental tariff costs or take pricing action? - The company is assessing the situation and is prepared to implement solutions as needed, including potential pricing adjustments [96][97] Question: What is the distribution status of Sun Cruiser? - Most current volume is in untracked channels, with expectations to triple points of distribution in measured channels by mid-summer [99][100]
Boston Beer(SAM) - 2025 Q1 - Earnings Call Transcript
2025-04-24 22:02
Financial Data and Key Metrics Changes - Depletions decreased by 1% compared to the first quarter of the previous year, while shipments increased by 5.3% [22][7] - Revenue for the quarter increased by 6.5% due to volume and price increases [23] - Gross margin for the first quarter was 48.3%, an increase of 460 basis points year over year [24] - Earnings per diluted share (EPS) was $2.16, more than double compared to the prior year [25] Business Line Data and Key Metrics Changes - Twisted Tea grew dollar sales by 1% in measured channels and maintained an over 86% share in the hard tea category [12] - Hard seltzer category sales declined by 5% in the first quarter, impacting Truly's performance [14] - Samuel Adams and Dogfish Head brands achieved flat depletions, with Dogfish Head's Grateful Dead Juicy Pale Ale launch being particularly successful [17] Market Data and Key Metrics Changes - The broader beer category is expected to remain relevant, but inflation and economic uncertainty are significant drivers of recent weakness [8] - The hard seltzer category continues to decline, with Truly facing challenges in maintaining market share [14][15] Company Strategy and Development Direction - The company is focusing on supporting category-leading brands, launching strong innovations, and expanding gross margins [8] - Increased advertising investment in 2025 aims to improve market share trends and ensure successful product launches [9] - The strategy includes nurturing core brands and pursuing a "fewer things better" approach to innovation [10] Management's Comments on Operating Environment and Future Outlook - The macroeconomic environment is challenging, with inflation and consumer confidence impacting performance [8][62] - Management remains confident in the strategies and team in place to deliver on 2025 plans and generate long-term sustainable growth [9] - The company expects to see improvements in depletions in the second half of the year, driven by increased brand support [84] Other Important Information - The company has repurchased $61 million in shares year to date [7] - Tariffs are expected to have an unfavorable cost impact of approximately $20 million to $30 million in 2025 [29] - The company ended the quarter with a cash balance of $152.5 million and an unused credit line of $150 million [34] Q&A Session Summary Question: Can you unpack the gross margin performance in the quarter? - Management indicated that stronger shipments contributed to the gross margin uplift, but the main driver was ongoing gross margin initiatives [38][39] Question: What is driving the cost pressure from tariffs? - Key drivers include the cost of aluminum and point of sale materials from countries with higher tariffs, particularly China [41][42] Question: Can you break out the contribution of Sun Cruiser and Truly Unruly to shipment volume? - Management typically does not break out shipments by product but confirmed that Sun Cruiser is meeting expectations and is margin accretive [48][49] Question: What gives confidence in Twisted Tea's growth after a slowdown? - Management noted the presence of smaller competitors and emphasized ongoing investments in advertising and innovation to regain market share [52][53] Question: How is the company addressing changes in consumer demand? - Management acknowledged the impact of macroeconomic trends and consumer behavior changes, including reduced sociability and health concerns [62] Question: Will depletions flip positive in the second half of the year? - Management expects depletions to improve, potentially flipping positive in the second quarter or second half of the year [84]