Core Viewpoint - The collaboration between Uniqlo and Oriental Kopi has raised concerns regarding the use of AI-generated designs, which has sparked outrage among local artists and consumers in Malaysia [1][3][5]. Summary by Sections Collaboration Details - The collaboration features five T-shirts and two canvas bags, showcasing cartoon images of local delicacies and the café's exterior [3]. - The designs have been criticized for showing common AI-generated flaws such as "image defects," "structural misalignment," and "blurry lines" [3][5]. Artist Reactions - Local illustrators expressed anger over the use of AI-generated artwork, emphasizing the lack of opportunities for local artists [5]. - The pricing for commercial illustrations in Malaysia typically ranges from 20 to 250 MYR (approximately 30 to 421 CNY), which is considered affordable for a brand like Uniqlo [8]. Brand Strategy and Market Position - Uniqlo has not disclosed specific revenue figures for its UT and UTme series, but these lines are crucial for its localization strategy in Southeast Asia [8]. - As of the third quarter of the 2024 fiscal year, Uniqlo operates 61 stores in Malaysia, ranking fourth in Southeast Asia, contributing approximately 12% to its overseas revenue [11]. Implications of the Controversy - The incident highlights potential risks in Uniqlo's rapid localization efforts, particularly regarding quality control and respect for local culture [9][14]. - The controversy reflects a broader trend where global brands may prioritize efficiency over cultural sensitivity, which can lead to consumer backlash [9][14]. Social Media and Public Response - Social media has seen the emergence of hashtags like "SupportLocalArtists" and "NoToAICulture," indicating a growing demand for brands to address these issues [13]. - Both Uniqlo and Oriental Kopi have yet to publicly respond to the controversy, but the situation serves as a warning for brands entering new markets [14].