智通财经APP获悉，全球领先游戏引擎开发商Unity Software(U.US)周二公布2025年第四季度财报，在市 场深陷"AI 削弱传统软件价值"的疑虑中，Unity 用一份核心指标双杀预期的战报给出了有力回击。受AI 驱动的Vector业务连续三个季度实现中双位数环比增长及Create业务创两年最佳表现推动，公司季度营 收首次站上5亿美元关口。 数据显示，公司Q4总营收为5.031亿美元，超越市场一致预期的4.8895亿美元;每股收益(EPS)为0.24美 元，较分析师预期值0.21美元高出0.03美元。 核心业务拆解：AI 并非挑战者，而是增长引擎 公司高管发表了乐观言论。Unity总裁兼首席执行官马特·布朗伯格表示："第四季度业绩再次轻松超越指 引上限。Vector展现迅猛增长动能，该业务已连续三个季度实现中双位数环比营收增长，同时Create业 务也创下逾两年来最快增速。" "随着Vector展现迅猛增长动能，Unity 6引擎采用速度达到我们历史上最高水平，公司成为下一代交互 娱乐核心基础设施的战略目标正愈发清晰。" 盈利能力方面，Q4 GAAP 净亏损显著收窄至 8900 万美元，亏损率优化 ...

Core Insights - Unity's Q1 2025 financial report shows a 6% year-over-year revenue decline to $435 million (approximately 3.2 billion RMB) [1][3] - The core business segments, Grow and Create, experienced revenue drops of 4% and 8% respectively [1][3] - Despite the revenue decline, Unity's performance exceeded expectations, with revenue and adjusted EBITDA surpassing the upper forecast by 5% and 29% respectively, while net loss was $78 million (18% loss rate) [3][7] Revenue Breakdown - The Create segment's revenue decline was primarily due to decreases in professional and consumer service revenues, although strong subscription growth partially offset these losses [3] - The Grow segment's decline was attributed to weak performance in select growth products, but the early launch of the AI advertising platform Unity Vector helped mitigate some losses [3][7] Market Position and Challenges - Unity's stock price fell by 3.1% to $20.66, more than halving from its peak of over $43 in 2023 [3] - The company has been in a loss position since its IPO five years ago, with revenue remaining around $450 million since reaching a historical high of $609 million in Q4 2023, indicating potential market saturation and challenges in the gaming engine sector [3][11] Business Highlights - Unity 6 engine, described as the most stable and high-performing version, has seen over 4.4 million downloads, with 43% of active users migrating to it [5] - Unity's advertising network has successfully transitioned to the AI platform Unity Vector, which is expected to enhance competitiveness in the mobile gaming market [5][7] Future Outlook - Unity's CEO emphasized confidence in AI-driven advertising optimization and cross-platform development tools as key drivers for future performance recovery [7] - For Q2 2025, Unity projects total revenue between $415 million and $425 million, with adjusted EBITDA between $70 million and $75 million, anticipating a recovery in the Grow segment [7] Regional Strategy - Unity 6 and subsequent versions have been removed from the Chinese mainland and Hong Kong markets, with local needs being addressed by the Unity China team, which plans to enhance features for Chinese users [9][10]