Core Viewpoint - The emergence of AI models capable of generating interactive 3D environments is set to disrupt the global video game industry, potentially reshaping a market valued at tens of billions of dollars [3][4]. Group 1: AI Impact on Gaming - Leading AI teams, including Google DeepMind and World Labs, believe that "world models" will significantly transform the gaming industry [4]. - World Labs, co-founded by AI pioneer Fei-Fei Li, launched its first commercial product, Marble, which allows users to create coherent, high-fidelity 3D worlds from a single image, video, or text prompt [5]. - The technology is expected to disrupt existing game engines like Unity and Unreal, with experts predicting a fundamental change in software and game development in the coming years [8]. Group 2: Industry Growth and AI Integration - According to Newzoo, the global gaming industry is projected to generate nearly $190 billion in revenue this year, with generative AI tools already being utilized for creating visual assets in games [9]. - AI has reportedly increased the development speed of games, with Game Gears' CEO stating that their game development pace has quadrupled due to AI [9]. - The integration of AI in gaming is exemplified by Epic Games' collaboration with Disney to introduce an AI-driven character in Fortnite, showcasing the potential for interactive non-player characters [10]. Group 3: Future of Game Development - Experts predict that players will soon be able to create entirely new game worlds, reducing reliance on expensive software and specialized skills [13]. - The ability to create highly personalized games is becoming simpler, which could lead to a significant transformation in the gaming industry [14]. - While some critics express concerns about AI leading to job displacement and low-quality content, optimists believe AI can lower costs, enhance creativity, and alleviate developer burnout in a high-cost industry where top games often exceed $1 billion in development costs [15].