Core Insights - Tmall and Shanzi Gaoke (000981) signed a strategic cooperation agreement to explore a new retail model for customized smart cars, marking a new phase in the digital transformation of China's automotive industry [1] - The collaboration aims to integrate the entire process from online customization to data insights and intelligent manufacturing, leveraging Tmall's digital capabilities and Shanzi Gaoke's automotive industry advantages [1] Summary by Sections Strategic Cooperation - The partnership will utilize Tmall's New Product Innovation Center's digital capabilities and Shanzi Gaoke's full automotive industry chain advantages [1] - The first project, the V17 customized model, is currently in the prototype testing phase [1] Digital Integration - The cooperation focuses on connecting "online customization - data insights - intelligent manufacturing" [1] - Tmall will provide Shanzi Gaoke with a smart research system featuring 10 core functional modules for precise market demand digital analysis [1] Consumer Engagement - Consumers will have the opportunity to participate in vehicle configuration customization directly through the Tmall platform [1] - Shanzi Gaoke will use real-time user feedback to optimize product design and production processes [1] Market Insights - The initial phase will cover over 2,000 segmented market insight data points, supporting full lifecycle data analysis for the V17 model [1] Industry Significance - This project is the first deep digital cooperation case between an e-commerce platform and an automotive manufacturer in China, showcasing significant industry demonstration value [1] - Tmall's automotive business leader emphasized the importance of this collaboration in empowering the industry through technology [1] Future Prospects - Shanzi Gaoke's V17 project leader highlighted that this partnership will accelerate the shift towards user-driven manufacturing, with plans for further exploration in areas such as vehicle networking services, user operations, and after-sales services [1]

Core Insights - Tmall and Shanzi Gaoke (000981) signed a strategic cooperation agreement to explore a new retail model for customized smart cars based on Tmall's digital capabilities and Shanzi Gaoke's full automotive industry chain advantages [1] Group 1 - The collaboration aims to leverage Tmall's innovation center for new products and Shanzi Gaoke's strengths in the automotive sector [1] - The first project under this partnership, the V17 customized vehicle, has entered the prototype testing phase [1]