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投资界集体南下,湾区开拓“十五五”文化新赛道
21世纪经济报道· 2025-11-28 10:27
Core Viewpoint - The article highlights the significant investment opportunities in the Guangdong-Hong Kong-Macao Greater Bay Area's cultural industry, driven by a robust policy framework, strong capital influx, and a collaborative ecosystem among various stakeholders [2][4][19]. Group 1: Investment Landscape - The 2025 Greater Bay Area Cultural Investment Conference attracted over 1,000 participants, including 350 cultural enterprises and more than 200 investors, with 17 leading institutions managing over 20 billion yuan [1][2]. - The conference established a "3+365" innovative service model to facilitate continuous interaction between capital and projects, enhancing investment efficiency [1][10]. - The cultural investment landscape is evolving, with a reported 720 financing events from 2020 to 2025, amounting to approximately 56.41 billion yuan, predominantly driven by Guangzhou and Shenzhen [9][11]. Group 2: Policy Support - The Guangdong government has introduced 87 cultural industry policies covering various sectors, creating a supportive network for grassroots initiatives [6][5]. - The "Million Talents Gather in South Guangdong" initiative aims to attract over one million graduates to develop in the region, further bolstering the talent pool [6]. Group 3: Regional Collaboration - Hong Kong and Macau are actively integrating into the Greater Bay Area's cultural ecosystem, with initiatives aimed at enhancing local capital's engagement with the broader market [7]. - The collaboration among Guangdong, Hong Kong, and Macau is exemplified by the recent 15th National Games, showcasing regional synergy in cultural, sports, and technological sectors [4]. Group 4: Cultural Industry Growth - The cultural industry in Guangdong is projected to exceed 3 trillion yuan in revenue by 2024, maintaining its position as the largest in the country [11]. - The manufacturing sector within the cultural industry is also thriving, with a projected revenue of 12.639 billion yuan in 2024, accounting for 25.5% of the national total [12]. Group 5: Global Expansion - The Greater Bay Area is a key hub for cultural exports, accounting for 40% of China's cultural product and service exports, with a focus on IP-led global outreach [19][20]. - The region's cultural enterprises are increasingly successful in international markets, with significant IPO activity on the Hong Kong Stock Exchange [21]. Group 6: Future Outlook - The article emphasizes the need for continuous innovation and collaboration in the cultural sector to enhance global competitiveness and drive sustainable growth [24]. - The upcoming "15th Five-Year Plan" is expected to further stimulate the cultural industry, with a focus on technology integration and ecosystem development [24].