转自：北京日报客户端 数字文明加速演进，人工智能等新技术正在深刻重塑全球文化生态。1月10日，在北京大学中关新园举 行的"2026第二十三届中国文化产业新年论坛海淀文化产业对话会"上，与会专家学者进行深入研讨，助 力共绘AI时代海淀文化新图景。 对话会"洞见·主题演讲"环节，多位来自高校、科研机构及企业的专家学者，围绕人工智能赋能文化创 新展开分享。北京大学信息管理系教授、数字人文研究中心主任王军以"原境智生"为题，介绍了AI赋能 智能文旅体验的实践探索；北京大学智能学院研究员袁晓如从"人文智能"视角，阐释了文化计算从数据 走向洞见的研究进展；中国音乐学院教授桑海波围绕国家声景港建设，探讨了声音资产生态链的构建路 径。 企业代表也从实践层面分享了AI技术在文化产业中的应用经验。腾讯研究院高级顾问冯宏声提出"给技 术以文明"的思考，强调共建数智时代文化产业新生态；北京北大方正电子有限公司总裁兼方正字库总 经理张建国介绍了AI赋能中华精品字库工程的探索；北京聚力维度科技有限公司创始人兼CEO赵天奇 则分享了AI精品漫剧在影视领域的创新实践。 作为北京国际科技创新中心核心区和国家科技体制改革"试验田"，海淀区依托在 ...

下一步，海淀区将围绕"十五五"时期文化发展目标，持续推进文化与科技深度融合，依托人工智能全栈 产业基础，聚焦"AI+文化"等重点领域，加强研究支撑和实践探索，加快培育文化新质生产力。围绕公 共文化服务提质增效和文商旅体融合发展，加强研究成果转化，推动文化供给结构优化，激发文化消费 潜力。 北京商报讯(记者金朝力)1月10日下午，以"开放协同：AI时代海淀文化新图景"为主题的2026第二十三 届中国文化产业新年论坛海淀文化产业对话会在北京大举行。本次对话会立足数字文明加速演进的时代 背景，围绕人工智能背景下的文化创新与文化产业高质量发展等重要议题，汇聚政产学研多方力量展开 深入交流。 本次对话会由中共北京市海淀区委宣传部、北京大学艺术学院主办，北京市海淀区文化发展促进中心、 北京大学文化产业研究院承办。 当前，人工智能等新技术正在深刻重塑全球文化生态。作为北京国际科技创新中心核心区和国家科技体 制改革"试验田"，海淀区依托在人工智能领域形成的全栈产业链布局，持续推动科技与文化协同发展， 加快建设文化强区。"十四五"时期海淀文化产业整体规模保持高位运行，文化与科技融合不断深化，新 业态、新模式持续涌现，为"十五五 ...

导读： 2024年，中国消费文娱行业在政策与科技双轮驱动下稳健增长，产业规模超19万亿元。政策端 通过发放消费券、出台指导文件直接刺激消费与引导产业升级。投资市场自2024年下半年显著 回暖，AI+文化、IP经济等新业态成为最受资本青睐的赛道，融资规模大幅提升。行业呈现出深 度融合（文商旅体）与文化出海（数字产品为主）两大趋势，未来机遇与挑战并存。 基于此， 我们希望通过梳理消费文娱的项目，通过多个维度来筛选出赛道专注度高、综合实力较为出众的 GP供LP参考。本报告中，消费文娱主要分类为电商零售、生物服务、文娱消费和其他消费等四 大领域。 以下文章来源于超募研究所 ，作者杉域资本 超募研究所 . 结合公域&私域数据以及实操咨询业务，为私募股权行业从业者（FOF、LP、GP、企业等）提供专 业、垂直类研究内容。 作者丨杉域资本 2024年消费文娱行业融资概况 从融资轮次分布情况来看，在消费文娱行业内，得益于近年来政府推行的持续性消费激励政策，以 及人工智能技术的深度渗透，各类新兴消费文化形态与日益增长的个性化定制产品，正逐渐成为早 期风险资本的重点关注与布局领域。 消费文娱行业代表性融资事件440起。其中种子- ...

Core Insights - The cultural tourism industry parks have evolved from being mere cultural landmarks to becoming vital platforms for regional economic growth and industry integration, driven by policy incentives and innovative practices [3][16] - Various regions are actively expanding the "cultural tourism +" ecosystem, integrating cultural resources with technology, drama, sports, and other elements to create immersive experiences and stimulate consumption [3][16] Policy Support and Innovations - Beijing's Dongcheng District has implemented measures to enhance the quality of cultural industry parks, providing up to 5 million yuan in funding for projects focused on optimizing industrial space and upgrading business models [6][19] - The Haidian District in Beijing has introduced several initiatives to support AI and cultural integration, offering up to 40 million yuan in rewards for projects in gaming, short films, and other cultural sectors [6][19] - Shenzhen's Longgang District has launched specific support policies for AI cultural entrepreneurship, with funding up to 3 million yuan for recognized cultural industry parks and 10 million yuan for original films [8][21] Regional Developments - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference highlighted nine recommended cultural parks, showcasing successful integration of culture, technology, and finance [8][21] - Suzhou's Yuanhetang Cultural Industry Park has signed several key projects in digital culture, including a partnership with the Commercial Press for digital publishing and an immersive experience center based on the "Three-Body" series [8][22] - The Quyang Sculpture Cultural Industry Park has been recognized as a national-level cultural industry demonstration park, focusing on the promotion of traditional crafts and cultural heritage [10][23] Collaborative Efforts - The Huangnan Prefecture in Qinghai is enhancing cooperation with Tianjin's cultural parks to share resources and expertise, aiming to build a sustainable cultural ecosystem [10][24] - Chengdu's Shaocheng International Cultural Creative Valley has established a collaborative platform for education and industry integration, focusing on talent development in the cultural sector [10][24] - The Purple Mountain (Baohe) Cultural Creative Industry Park in Anhui is promoting esports integration with cultural tourism, aiming to boost the local esports industry [10][25]

Core Insights - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference concluded with significant participation, featuring over 120 investment institutions and 350 cultural enterprises, highlighting the importance of funding and project matching in the cultural sector [3][5] - The integration of AI technology is reshaping the cultural industry, with various AI-driven projects and presentations attracting investor interest, indicating a shift towards "AI + culture" as a focal point for investment [3][4] Group 1: Event Overview - The conference attracted more than 1200 attendees, with over 2500 participants across various specialized sessions and activities [3] - A total of 65 companies presented their projects, with over 30 securing interest from institutions and 8 projects signing agreements, amounting to an intended investment of approximately 6 billion yuan [3] Group 2: AI and Cultural Industry - AI elements were prominently featured, with companies like Shenzhen Zhongqing Robot Technology showcasing humanoid robots that performed dance and boxing, demonstrating the potential of AI in cultural presentations [4] - The collaboration between Jinma Amusement and Shanghai Matrix Superintelligence to create a humanoid robot for cultural tourism services reflects the growing trend of integrating AI into the cultural sector [4] - Industry experts believe that AI will fundamentally change content production in the cultural industry, although there are concerns regarding safety and security in content creation [4] Group 3: Future Directions - The Greater Bay Area Cultural Investment Conference has evolved into a platform for ongoing investment and project collaboration, with plans for regular investment roadshows under a "3+365" model [5] - The combination of cultural "software" and technological "hardware" is seen as a key driver for creating successful products, as evidenced by the success of projects like "Nezha 2" [4]

Core Insights - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference successfully concluded, attracting over 120 investment institutions and 350 cultural enterprises, with significant participation in various sessions and activities [1][4] - The conference focused on facilitating the implementation of Guangdong's cultural industry "policy package," emphasizing the connection between funding and projects, and highlighted the role of AI and technology in reshaping the cultural industry [1][4] Group 1: Conference Highlights - The conference featured over 1,200 attendees in the main sessions and more than 2,500 participants across eight specialized sessions, indicating strong interest and engagement in cultural investment [1] - A total of 65 companies presented at the conference, with over 30 companies receiving institutional signing intentions and eight projects achieving on-site signing, amounting to an intended signing amount of approximately 6 billion yuan [1] Group 2: AI and Cultural Industry - AI technology is increasingly integrated into the cultural industry, with various demonstrations of AI applications, such as humanoid robots performing at the event, showcasing the potential for innovation in cultural experiences [4] - The collaboration between Jinma Amusement and Shanghai Matrix Superintelligence to establish a joint venture, "Jinma Matrix," aims to develop AI-driven humanoid robots for cultural tourism, highlighting the trend of merging technology with cultural services [4] Group 3: Future Directions - The conference has evolved from a single event to a platform and now to an ecosystem, continuously attracting quality projects and investment institutions to the Greater Bay Area [5] - The organizing committee plans to implement a "3+365" event model, facilitating regular investment roadshows for cultural enterprises and investment institutions throughout the year [5]

Core Viewpoint - The article highlights the significant investment opportunities in the Guangdong-Hong Kong-Macao Greater Bay Area's cultural industry, driven by a robust policy framework, strong capital influx, and a collaborative ecosystem among various stakeholders [2][4][19]. Group 1: Investment Landscape - The 2025 Greater Bay Area Cultural Investment Conference attracted over 1,000 participants, including 350 cultural enterprises and more than 200 investors, with 17 leading institutions managing over 20 billion yuan [1][2]. - The conference established a "3+365" innovative service model to facilitate continuous interaction between capital and projects, enhancing investment efficiency [1][10]. - The cultural investment landscape is evolving, with a reported 720 financing events from 2020 to 2025, amounting to approximately 56.41 billion yuan, predominantly driven by Guangzhou and Shenzhen [9][11]. Group 2: Policy Support - The Guangdong government has introduced 87 cultural industry policies covering various sectors, creating a supportive network for grassroots initiatives [6][5]. - The "Million Talents Gather in South Guangdong" initiative aims to attract over one million graduates to develop in the region, further bolstering the talent pool [6]. Group 3: Regional Collaboration - Hong Kong and Macau are actively integrating into the Greater Bay Area's cultural ecosystem, with initiatives aimed at enhancing local capital's engagement with the broader market [7]. - The collaboration among Guangdong, Hong Kong, and Macau is exemplified by the recent 15th National Games, showcasing regional synergy in cultural, sports, and technological sectors [4]. Group 4: Cultural Industry Growth - The cultural industry in Guangdong is projected to exceed 3 trillion yuan in revenue by 2024, maintaining its position as the largest in the country [11]. - The manufacturing sector within the cultural industry is also thriving, with a projected revenue of 12.639 billion yuan in 2024, accounting for 25.5% of the national total [12]. Group 5: Global Expansion - The Greater Bay Area is a key hub for cultural exports, accounting for 40% of China's cultural product and service exports, with a focus on IP-led global outreach [19][20]. - The region's cultural enterprises are increasingly successful in international markets, with significant IPO activity on the Hong Kong Stock Exchange [21]. Group 6: Future Outlook - The article emphasizes the need for continuous innovation and collaboration in the cultural sector to enhance global competitiveness and drive sustainable growth [24]. - The upcoming "15th Five-Year Plan" is expected to further stimulate the cultural industry, with a focus on technology integration and ecosystem development [24].

Core Insights - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference serves as a platform for cultural enterprises and investment institutions to connect, featuring a series of activities including a main conference, specialized roadshows, and supporting services [1][3] - The conference highlights the vitality of the cultural industry, showcasing the integration of culture, technology, and finance [1] Policy Support - Guangdong has established a comprehensive policy framework to support the cultural industry, ensuring stable growth and development [4] - A new policy package introduced in May 2023 includes 87 measures aimed at enhancing the quality of the cultural industry across six key sectors, which has already shown positive results [5][6] Economic Performance - In the first three quarters of 2025, Guangdong's cultural enterprises generated over 2 trillion yuan in revenue, with profits exceeding 200 billion yuan, maintaining the highest revenue in the country [5] - The province's performance in the performing arts sector is notable, with 35,600 performances and total revenue of 6.356 billion yuan, also ranking first nationally [5] Technological Integration - The integration of culture and technology is emphasized as a driving force for innovation within the cultural industry, with AI and other technologies being highlighted at the conference [7][9] - Guangdong's AI industry is projected to exceed 220 billion yuan in scale by 2024, with a growth rate of 25% [10] Investment Trends - The conference revealed that from 2020 to October 2025, the Greater Bay Area cultural industry has seen 720 financing events, with an estimated total financing amount of approximately 56.41 billion yuan [17] - Guangdong is home to 11,891 cultural enterprises, accounting for one-seventh of the national total, and has over 3,000 entertainment startups, making it a significant hub for cultural innovation [17] Industry Ecosystem - The cultural industry ecosystem in Guangdong is characterized by a self-reinforcing cycle of capital, projects, talent, and industry clusters, enhancing its attractiveness as a "new magnetic pole" [14][19] - The conference facilitated connections between over 300 quality cultural projects and more than 100 leading investors, demonstrating the effectiveness of the cultural industry ecosystem [15]

Core Insights - The company "Hua Ni Ai Meng" has achieved significant recognition in the design industry, winning three international awards for its 2024 Mid-Autumn Festival gift box, showcasing its innovative packaging design [1] - The company has been listed as a unicorn enterprise in China for three consecutive years, contributing to the development of the local cultural industry [1] Group 1: Cultural and Creative Innovations - "Hua Ni Ai Meng" creatively transforms traditional cultural elements into modern products, such as making the ingredients of Su-style mung bean soup into assembleable fridge magnets and using short videos to make legal knowledge more engaging [1] - The company emphasizes the importance of resonating with cultural values and aims to make each design closely aligned with everyday life [2][3] Group 2: Design Projects and Collaborations - For the 30th anniversary of the Suzhou Industrial Park, the company designed a logo that combines modern aesthetics with cultural significance, using the iconic Round Harmony sculpture as a core element [2] - "Hua Ni Ai Meng" has collaborated with over 700 brands and established long-term partnerships with 21 cities, focusing on creating cultural vitality [3] Group 3: Youth Engagement and Market Adaptation - The founder, Qi Bin, recognizes the need to make cultural offerings appealing to younger consumers, balancing tradition with innovation [4] - The company has developed products that retain traditional craftsmanship while integrating modern functionality, appealing to younger demographics [3] Group 4: AI Integration in Cultural Projects - The rapid advancement of AI technology presents challenges, but "Hua Ni Ai Meng" has adapted by collaborating with cultural heritage practitioners to create a specialized material library for AI training [4][5] - The company has successfully produced AI-driven projects that highlight local culture, such as promotional videos for Yancheng, using extensive local materials to enhance AI-generated content [4][5] Group 5: Future Development Strategy - The company aims to integrate culture and technology, focusing on simplifying the use of AI tools to lower the barriers for cultural transformation [6] - "Hua Ni Ai Meng" is committed to continuous innovation rooted in traditional culture, striving to promote the Jiangsu cultural creative industry towards collaborative development [6]

Core Insights - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference aims to create a one-stop service platform for cultural project financing, focusing on high-quality development in the cultural industry [2][3] - The conference features 120+ investment institutions and 336 cultural enterprises, with 14 institutions managing over 10 billion in assets [2][3] - The event emphasizes the integration of technology and culture, particularly in areas like AI and cultural production [4][5] Investment Trends - The conference aligns with the Guangdong cultural industry "policy package," featuring eight specialized investment roadshows targeting six key sectors: film, performing arts, animation, online gaming, esports, and online audio-visual [3][4] - A total of 65 projects were selected from over 300 submissions for presentation at the conference, highlighting the quality of projects available for investment [3][4] Financial Performance - Previous editions of the conference have facilitated nearly 10 billion in actual financing, with a project conversion rate of approximately 50% [6] - The 2024 conference is expected to attract over 800 investment institutions and enterprises, with a goal of facilitating 56 billion in cooperation agreements [7] Cultural Industry Growth - The Guangdong cultural industry is projected to generate revenue of 30,252.10 billion in 2024, marking a 9.9% increase from the previous year, outpacing the national growth rate [9][10] - The cultural manufacturing sector in Guangdong achieved revenue of 12,639.86 billion in 2024, accounting for 25.5% of the national total, maintaining its leading position [9][10] Investment Focus Areas - The investment landscape is shifting towards head regions, with a focus on long-term investments in cultural technology, particularly in areas like AI, AR/VR, and gaming [10][11] - The report identifies five major trends in cultural industry development: consumer stratification, industrial culturalization, full-chain digitization, emerging scenarios, and market globalization [10][11]