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阿斯顿·马丁下调全年盈利预期,知名豪车巨头们这是怎么了?
3 6 Ke· 2025-10-26 23:41
Group 1: Aston Martin's Profit Forecast Adjustment - Aston Martin has revised its profit forecast for the fiscal year 2025, expecting a mid-to-high single-digit percentage decline in total wholesale volume compared to the previous year, with a focus on North America and Asia-Pacific markets [3] - The company no longer anticipates achieving positive free cash flow in the second half of fiscal year 2025, although it expects an improvement in free cash flow in the fourth quarter [3] - Aston Martin's adjusted EBIT is projected to fall below the lower end of market consensus, with a loss expected to be around £110 million (approximately $148.3 million) [3][4] Group 2: Industry Challenges - Aston Martin's performance issues reflect broader challenges facing the luxury car industry, including a shift in consumer preferences away from traditional luxury vehicles [6] - The luxury car market is experiencing a structural transformation, with traditional advantages being eroded by changing consumer definitions of luxury, which now emphasize technology and brand values over mere performance [7] - Economic uncertainties, including global growth slowdown and rising trade protectionism, have led wealthy consumers to become more cautious in their purchasing decisions, impacting luxury car sales [9] Group 3: Competition from Electric Vehicles - The rise of electric vehicle brands like Tesla is posing a significant challenge to traditional luxury car manufacturers, as these new entrants offer advanced technology and innovative features [11] - Consumer perceptions of luxury are evolving, with younger generations increasingly favoring electric vehicles for their environmental benefits and modern appeal, rather than traditional high-performance gasoline cars [11] - The shift towards electric vehicles is causing a substantial diversion of market share from traditional luxury brands, diminishing their competitive edge [11] Group 4: Future Outlook for Aston Martin - Aston Martin faces complex challenges, including the need for significant investment in electric vehicle technology while maintaining its brand identity [13] - The luxury car industry is undergoing inevitable restructuring, and brands must redefine their value propositions to align with modern consumer expectations focused on experience and emotional connection [13] - The future success of luxury brands will depend on their ability to adapt to changing market dynamics and consumer preferences, raising questions about Aston Martin's capacity to navigate this transformation [13]