文 |硅基研究室 kiki 库克对AI"敷衍了事"的态度，在今年的苹果年度开发者大会上一览无余。 全球大模型竞逐迈入第三年，作为AI领域唯一的「异类」，苹果保持着它独有的节奏，不急不慢地对外展现它的AI进程，这也让外界对这家科技巨头产 生分化的两种态度。 一类观点认为苹果的AI进程过于迟滞，包括在本届WWDC25，苹果并没有针对Apple Intelligence的蓝图给出令人眼前一亮的落地动作，比如更加个性化、 人工智能驱动的Siri。 另一类观点则是认为，作为全球最赚钱的公司之一，凭借稳健的软硬件模式和现金流储备，库克似乎足以有充足的弹药交出一张颠覆式的苹果AI答卷。 本届WWDC25，AI的浓度并不高，苹果几乎把所有时间都放在了产品软件生态系统的更新上——全新的软件设计界面「Liquid Glass」、包括macOS在内 几大系统的更新以及一些小规模的AI功能优化。 不太AI的WWDC25也让苹果被同行抢了头条，一边是马斯克和特朗普的「分手大戏」，另一边是Meta最新的收购传言，没有AI新故事加持的苹果，或会 让自己陷入更大的危机之中。 1、小规模的AI更新，只是权宜之计 尽管在开场就主动提及了自己去年 ...

Core Insights - Apple is facing challenges in delivering innovative advancements in artificial intelligence, particularly with the delayed overhaul of the Siri voice assistant [1][10] - The company announced plans to allow app developers to utilize its large language model, "Apple Intelligence," but the overall presentation was perceived as lacking significant progress [3][12] - Analysts noted that while Apple remains in a strong position due to its large user base, it must carefully manage its AI developments to avoid disappointing its loyal customers [11][13] AI Development Challenges - Apple admitted that the Siri enhancements required more time to meet quality standards, indicating struggles in AI development [2][10] - The company is prioritizing the readiness of its major AI products to avoid backlash from users, reflecting a cautious approach in a competitive landscape [13] Product Announcements - Apple introduced a "live translation" tool for real-time conversations and a "Call Screening" feature for iPhones to manage unknown callers [4][6] - The company plans to rename its operating system updates based on the release year instead of sequential numbers, aiming for a fresh approach [4] Market Reception - The reception of the Worldwide Developers Conference (WWDC) was lukewarm, with analysts describing the event as underwhelming and lacking major advancements in AI [3][6] - Apple shares experienced a slight decline during the keynote presentation, reflecting investor sentiment regarding the company's progress [7]

Design Upgrades - Introduction of "Liquid Glass" technology across all platforms [1][2] - Unified software version number for all platforms, with version 26 set for fall release [2] - Redesigned CarPlay interface and significant changes to camera UI, retaining only photo and video buttons [2] - AI reconstruction of iOS 26 lock screen, allowing time to automatically adjust size based on wallpaper [2] - Automatic hiding of the "small bar" feature maintained since iPhone X [2] Functionality Enhancements - Launch of Foundation Models framework, providing underlying AI technology access to all developers [1] - Personalized Siri features to be introduced within the next year, not included in initial testing versions of iOS 26, iPadOS 26, or macOS 26 [1] - Introduction of macOS Tahoe, incorporating numerous iOS features and an updated MacOS Spotlight [2] - Visual Intelligence feature enabling users to search and interact with content displayed in iPhone applications [2] - Introduction of Workout Buddy, a pioneering fitness feature in watchOS 26 [2] - Improvements in iPadOS 26 multitasking, integrating macOS-style bottom menu [2] - VisionOS support for PlayStation VR controllers [2] - Real-time translation feature to be integrated into Messages, FaceTime, and Phone [2]

Apple said it’s bringing Visual Intelligence, its AI-powered image analysis tech, to the iPhone screen in iOS 26. Visual Intelligence will now make it easier and faster to do more with the content on your iPhone, Apple says, and it works automatically with any app. For example, if you open a social media app and see a gray jacket, you can use Visual Intelligence — which can be accessed by pressing the same button you use to take a screenshot — to do an image search for the jacket in Google Search and other ...