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在中国,看一家只做眼科的公司如何与时间同行?| 专访爱尔康
思宇MedTech· 2025-11-12 03:08
Core Viewpoint - The article emphasizes the importance of long-term commitment and focus in the healthcare industry, particularly in the context of Alcon's operations in China, highlighting its 30-year journey and dedication to eye health [1][27]. Group 1: Long-term Commitment and Focus - Alcon's long-termism is not just an abstract concept but a practical path that has been followed for 80 years globally and 30 years in China, focusing solely on ophthalmology [1][27]. - The "Phaco Development Project," initiated in 2008, exemplifies Alcon's commitment to long-term education and collaboration, having trained a significant portion of cataract surgeons in China [3][5]. - The project has evolved into a comprehensive system that includes technical empowerment, surgical standards, and academic education, reflecting Alcon's focus on deepening its impact in the eye health sector [3][5]. Group 2: Innovation and Collaboration - Alcon has transitioned from being an "innovative introducer" to a "collaborative builder" in the Chinese market, actively fostering partnerships within the industry [6][23]. - The company views centralized procurement as an opportunity for innovation, enabling faster dissemination of new products, as demonstrated by the rapid adoption of the Vivity lens [7][8]. - Alcon's participation in the China International Import Expo showcases its commitment to innovation, presenting a range of products and solutions that span the entire eye care process [8][9]. Group 3: Eye Care and Consumer Experience - Alcon's vision care division focuses on enhancing consumer experiences, addressing issues like myopia prevention and screen-related discomfort through innovative products [17][18]. - The company emphasizes the importance of brand trust and product safety in the contact lens market, aligning its marketing strategies with consumer education [19][20]. - Alcon aims to integrate professional and experiential education to build consumer confidence in its products, ensuring that innovation translates into everyday life [20][21]. Group 4: Global Innovation and Feedback - Alcon's innovation is increasingly driven by feedback from Chinese experts, demonstrating a shift from merely introducing innovations to co-creating them [23][24]. - The launch of the Wavelight Plus procedure in China highlights the country's leading role in refractive surgery research and its influence on global practices [25][26]. - Alcon envisions a future where innovations originating from China contribute significantly to the global eye health industry [26][27].