新华财经上海12月1日电（记者魏雨田）11月30日，美股上市公司奇梦岛集团（HERE.US）跨年季限时 快闪活动在上海K11购物艺术中心启幕，该活动以首发的WAKUKU弗里达联名限定吊卡为亮点，搭配 丰富的线下互动体验，吸引大批潮玩爱好者到场打卡，折射出本土潮玩IP在体验式消费赛道的新探索。 这种资本加持+IP孵化+全渠道运营的模式，正成为本土潮玩品牌的主流发展路径。其中，快闪店以"限 时、限量、高体验"的核心特质，成为潮玩品牌推动IP破圈的重要载体。 （文章来源：新华财经） "我特意从浙江赶过来，一口气买了两个。WAKUKU的造型设计很有'反骨'感，很对我的胃口。"95后消 费者林晓告诉记者，她已收集WAKUKU系列产品20余件，"线下快闪的限时属性很有仪式感，和其 他'粉丝'们现场交流的体验是线上购物替代不了的。" 除了首发新品，奇梦岛同步公布"双城联动"，据品牌负责人介绍，2026年元旦期间，奇梦岛北京王府井 自营店将与上海K11快闪店以SIINONO和WAKUKU两大核心IP为载体，打造主题统一的"双城闪耀"跨 年场景，推出城市专属限定活动。该负责人透露，此前奇梦岛已在京、沪及印尼雅加达等多地布局快闪 ...

Core Viewpoint - The company has successfully transitioned to focus on the trendy toy business, demonstrating growth potential and marking a clear strategic shift towards this sector [1] Financial Performance - For the fiscal year 2025, the company reported total revenue of RMB 2.726 billion and a net profit of RMB 357 million; in Q4 alone, revenue was RMB 618 million with a net profit of RMB 108 million [1] - The newly disclosed trendy toy business generated revenue of RMB 65.78 million in Q4, accounting for approximately 10.6% of total revenue [1] - The company holds cash reserves of RMB 1.041 billion, providing ample funding for IP development, channel expansion, and internationalization [1] Strategic Focus - The company has fully acquired Shenzhen Yiqi Culture Co., Ltd. ("Letsvan") and rebranded it as "Qimengdao" [1] - A restructuring of non-trendy toy businesses has been initiated to concentrate resources on high-growth areas, further clarifying the strategic focus [1] IP Development and Product Strategy - The company has established a diverse IP matrix consisting of 11 proprietary IPs and 4 licensed IPs, operating over 40 blind box product lines and 30 plush card products [2] - The star IP WAKUKU generated revenue of RMB 42.96 million in Q4, with its plush product achieving over 1 million units sold since its launch [2] - The new IP SIINONO sold out 10,000 units in just 10 minutes on Douyin, with total sales exceeding 300,000 units [2] - The long-standing IP Youli has shown sustained growth, generating RMB 17.51 million in Q4 [2] Market Penetration Strategies - The company is enhancing its IP reserve and market penetration through three main strategies: increasing original content investment, advancing IP licensing partnerships, and deepening cross-industry collaborations [3] - WAKUKU has become the first and only official trendy toy partner for the 2025 China Tennis Open, marking a significant integration of trendy toys with top international sports events [3] - Collaborations with Universal Studios, Yuanqi Forest, Beijing Fashion Week, and the popular series "To the Mountains and Seas" are expanding the IP's value boundaries [3] Channel Expansion and Internationalization - Since launching online self-operated channels in April 2025, the company's GMV has surged, surpassing RMB 18 million in August, which is over nine times the figure from April [5] - The company has achieved over 690 million total exposures across two major platforms, with Douyin accounting for over 550 million [5] - Offline, the company has partnered with distributors to cover over 10,000 terminals and is negotiating flagship stores in top-tier cities, aiming to open at least three self-operated stores by the end of December [5] Supply Chain and Future Outlook - The company is making steady progress in internationalization, entering North America and Southeast Asia through platforms like TikTok and Shopee, and expanding its distribution network to over 20 countries [6] - In August 2025, the monthly production of plush products exceeded 1 million units, a growth of over 20 times since the beginning of the year [6] - The company projects Q1 2026 revenue from the trendy toy business to be between RMB 100 million and RMB 110 million, with total revenue for fiscal year 2026 expected to reach RMB 750 million to RMB 800 million [6]