Core Insights - The article highlights the growing popularity of domestic streetwear brands in China, particularly through collaborations with anime and game IPs, which resonate well with the younger audience [3][4][6] - The trend of "Guochao" (national tide) signifies a cultural shift where local brands are gaining traction, especially among the youth, as they seek unique and trendy designs [4][6] - Collaborations with ACG (Anime, Comic, Game) IPs are becoming essential for brands to expand their consumer base and enhance brand visibility [26][54] Group 1: Market Trends - Domestic streetwear brands are increasingly leveraging collaborations with popular ACG IPs to attract a broader audience, with many brands successfully entering the market through these partnerships [3][6][54] - The rise of social media has facilitated the spread of these brands, allowing them to reach younger consumers who appreciate the blend of street culture and modern design [3][4][6] Group 2: Brand Strategies - Brands like WHOOSIS and MEDM have successfully launched multiple collaboration series with well-known IPs, achieving significant sales figures, particularly with popular characters like Hello Kitty and EVA [7][16][23] - The pricing strategy for these collaborations is generally affordable, with many products priced between 100 to 500 yuan, making them accessible to a wider audience [25][41] Group 3: Consumer Engagement - Effective marketing strategies include using popular figures from the ACG community, such as Coser models, to enhance brand appeal and create a more engaging shopping experience [30][32] - Brands are also adapting their designs to better align with the expectations of IP fans, although challenges remain in meeting diverse consumer demands [36][41][46] Group 4: Challenges and Opportunities - Despite the potential for increased sales through IP collaborations, brands face challenges such as strict copyright regulations and the need for creative designs that resonate with fans [36][44][46] - The article emphasizes the importance of long-term strategies for brands, focusing on optimizing IP selection, design quality, and consumer experience to build lasting brand influence [54]