Core Insights - Walmart Inc. is launching its holiday promotional event "Walmart Deals" from October 7 to October 12, providing early savings opportunities for shoppers [1][8] - The event includes a wide range of categories such as toys, fashion, electronics, home goods, seasonal decor, food, and beauty [2] - Walmart+ subscribers will have early access to deals starting October 6, with discounts reaching up to 50% on various products [3] Promotional Strategy - The timing of the event aligns with the trend of early holiday shopping, as families are increasingly spreading purchases over several months [4] - Walmart is enhancing the shopping experience with its AI-powered assistant "Sparky," which helps users generate gift ideas and compare products [4] - The retailer has over 6,000 ongoing rollbacks across everyday categories, reinforcing its value proposition beyond the promotional event [5] Competitive Landscape - Target Corporation is also engaging in early holiday promotions with its Target Circle Week from October 5 to October 11, offering significant discounts and expanding next-day delivery [6] - Walmart's strategic early holiday push aims to capture consumer spending earlier in the season and deepen engagement with both members and non-members [7] - Walmart shares have increased by 28% over the past year, outperforming the industry growth of 27.4% [7]

亚马逊将Prime Day提前至7月8日开启，结束时间延至7月11日。沃尔玛随即宣布7月8日启动"Walmart Deals"（沃尔玛特卖），并将活动周期延展至7月13日，较去年增加两天。沃尔玛副总裁披露，此举首 次实现4600家美国实体店同步参与促销。 "这两家零售巨头正在激烈争夺美国消费者的忠诚度，"Emarketer 分析师Sky Canaves表示，"亚马逊今年 将促销日期定得比较早，其他零售商也正在效仿，甚至试图更早地开始促销活动。" 亚马逊主导地位面临挑战 据Emarketer数据，亚马逊长期以来一直是美国最大的电商运营商，占据超过40%的在线销售份额。但该 公司正面临来自沃尔玛日益激烈的数字化竞争压力。 沃尔玛已采取积极措施提升在线订单配送速度，将在线库存扩大至超过5亿件商品，并将自己定位为高 科技电商平台。 国内"外卖战"正酣，国外电商巨头也开打价格战！ 本周，电商巨头亚马逊与全球最大零售商沃尔玛将展开正面较量。7月8日，双方年度最大规模线上促销 活动将同步启动，战场从数字端延伸至实体门店。 为争夺美国消费者市场，亚马逊主动调整旗舰促销"Prime Day"日期，精准对标沃尔玛去年促销窗口 期 ...