Core Insights - Amazon has established itself as the largest cross-border e-commerce platform globally, attracting hundreds of thousands of Chinese sellers since its entry into China in 2015 [1] Group 1: Business Model - Amazon's business model consists of two main types: retailers listing their products for sale and utilizing Amazon's FBA (Fulfillment by Amazon) service for storage and delivery [1] - Most new sellers prefer the FBA service as it simplifies operations, allowing them to focus on product procurement and marketing [1] Group 2: Product Selection - New sellers often mistakenly choose popular categories, but competition is fierce, making it difficult to gain market share [3] - To achieve profitability, new sellers should target niche products with moderate competition, considering demand, profit margins, and logistics costs [3] Group 3: Listing Creation - Creating product listings involves meticulous attention to detail, including product titles, descriptions, images, and keywords, all of which impact visibility and conversion rates [3][5] - Titles should be clear and descriptive, while descriptions must cover product features and potential buyer concerns [3] - High-quality images showcasing multiple angles are essential for attracting buyers [3] Group 4: Keyword Optimization and Advertising - Proper keyword selection is crucial for improving product visibility, as Amazon's search engine matches buyer search terms with relevant products [5] - New sellers should utilize market research tools to identify trending keywords and optimize their listings accordingly [5] - Advertising tools provided by Amazon, such as sponsored product and brand ads, are vital for increasing product exposure [5] Group 5: Sales Optimization and Customer Experience - Continuous optimization of store operations and buyer experience is essential for increasing sales [7] - Amazon has a strict performance evaluation system that considers order fulfillment rates, customer reviews, and return rates, all of which affect store reputation [7] - Maintaining high customer satisfaction requires ensuring product quality, timely shipping, and responsive customer service [7] Group 6: Payment Solutions - Amazon supports third-party payment platforms like WindPayer for withdrawals, which can offer lower fees and do not affect the annual foreign exchange limit for new sellers [7]