Core Insights - Amazon has established itself as the largest cross-border e-commerce platform globally, attracting hundreds of thousands of Chinese sellers since its entry into China in 2015 [1] Group 1: Business Model - Amazon's business model consists of two main types: retailers listing their products for sale and utilizing Amazon's FBA (Fulfillment by Amazon) service for storage and delivery [1] - Most new sellers prefer the FBA service as it simplifies operations, allowing them to focus on product procurement and marketing [1] Group 2: Product Selection - New sellers often mistakenly choose popular categories, but competition is fierce, making it difficult to gain market share [3] - To achieve profitability, new sellers should target niche products with moderate competition, considering demand, profit margins, and logistics costs [3] Group 3: Listing Creation - Creating product listings involves meticulous attention to detail, including product titles, descriptions, images, and keywords, all of which impact visibility and conversion rates [3][5] - Titles should be clear and descriptive, while descriptions must cover product features and potential buyer concerns [3] - High-quality images showcasing multiple angles are essential for attracting buyers [3] Group 4: Keyword Optimization and Advertising - Proper keyword selection is crucial for improving product visibility, as Amazon's search engine matches buyer search terms with relevant products [5] - New sellers should utilize market research tools to identify trending keywords and optimize their listings accordingly [5] - Advertising tools provided by Amazon, such as sponsored product and brand ads, are vital for increasing product exposure [5] Group 5: Sales Optimization and Customer Experience - Continuous optimization of store operations and buyer experience is essential for increasing sales [7] - Amazon has a strict performance evaluation system that considers order fulfillment rates, customer reviews, and return rates, all of which affect store reputation [7] - Maintaining high customer satisfaction requires ensuring product quality, timely shipping, and responsive customer service [7] Group 6: Payment Solutions - Amazon supports third-party payment platforms like WindPayer for withdrawals, which can offer lower fees and do not affect the annual foreign exchange limit for new sellers [7]

全球VAT、欧洲EPR合规、商标注册专利发明可以找天达富~ 本该是爆单的黑五旺季，亚马逊卖家却遭遇了平台的双重打击，销量和利润双双告急！ 正值黑五关键期，亚马逊突然永久关闭了FBA卖家联系买家的功能。现在，所有FBA订单的售后问题都由亚马逊客服直接接管，卖家无法再与买家进行任何 直接沟通。 亚马逊称此举是为了统一服务标准，但卖家们却忧心忡忡。过去，通过及时沟通，很多误解和差评都能化解。如今，面对千篇一律的机械式回复，买家的具 体问题难以解决，退货和差评的风险大增。有卖家无奈地发问："那产品有问题怎么办，只能直接退钱了吗？" 在订单量激增的黑五期间，这种沟通缺失带 来的负面影响被无限放大。 祸不单行，在切断沟通后，亚马逊的折扣系统又出问题。大量卖家发现，自己设置的20%折扣，被系统强制要求提升至21%，否则就无法显示黑五专属标 识。 今年黑五，亚马逊卖家在"控沟通、压价格"的双重压力下艰难前行。这反映出卖家在平台生态中的被动地位。未来，强化风险意识、推动运营精细化，已成 为卖家在夹缝中求生的关键。 全球VAT、欧洲EPR合规、商标注册专利发明可以找天达富~ 这让卖家陷入两难：接受，利润本就微薄，再被压缩；不接受 ...

Core Insights - In 2025, a significant policy change in China's e-commerce sector will be the implementation of new e-commerce tax regulations, which will have profound implications for domestic platforms and cross-border sellers, particularly those on Amazon China [1][3] Policy Interpretation - The new income declaration rule mandates that e-commerce sellers report income based on the "accrual basis," meaning income must be recognized when an order is generated, not when payment is received. This aims to prevent income concealment through delayed payments [3] - Platform fees such as advertising, logistics, and storage costs can be deducted, but sellers must provide official documentation to support these deductions [4] - The regulatory scope extends to foreign platforms, requiring them to report sales data of Chinese sellers to the Chinese tax authorities, thus eliminating the possibility of avoiding tax obligations through "offshore income" [4] Impact Analysis - Short-term challenges include increased compliance costs for tax obligations, while long-term opportunities may arise from brand upgrades driven by compliance [6] - The new regulations will lead to greater data transparency, with platforms directly connecting to tax systems, increasing the risk of income concealment or expense inflation [8] - Small and medium-sized sellers may face profit pressure due to rising compliance costs, such as hiring accountants or purchasing tax software [8] Practical Guidelines - Sellers should shift their income reporting from a "cash basis" to an "order basis" to align with the new regulations [10] - Expense management should transition from a "loose" approach to a "detailed" one, ensuring all expenses are well-documented and traceable [10] - Tax compliance should evolve from a "reactive" stance to a "proactive" strategy, with sellers actively engaging in compliance measures [10] Policy Background and Trends - The 2025 e-commerce tax regulations are part of a global trend towards tax compliance, influenced by initiatives like OECD's BEPS 2.0 and the EU's DAC7 directive, which require greater tax information disclosure from multinational companies [10] - Future predictions indicate that tax compliance will become a "survival baseline" for e-commerce sellers, with those embracing compliance likely to receive policy support and market rewards [11] Policy Benefits - Small-scale taxpayers can benefit from VAT exemptions on overseas income, provided they fill in the "export exempt sales amount" section [12] - The compliance requirements will help eliminate low-quality sellers, thereby purifying the market and creating opportunities for trustworthy operators [12] - Compliance can enhance consumer trust, allowing sellers to transition from low-price competition to a brand premium model [12] Case Studies and Strategies - A Shenzhen cross-border seller managed to keep tax costs to an 8% increase while boosting customer repurchase rates by 15%, achieving annual sales exceeding 500 million yuan through proactive tax reporting and optimized expense deductions [12] - A Guangzhou seller improved their gross margin from 25% to 40% by transitioning to an independent site, resulting in a 300% increase in net profit in 2024 [13]

Core Insights - The tightening of regulations by the IRS is a significant concern for cross-border e-commerce sellers, as compliance is no longer optional but essential for survival [1][3][6] - The potential tax implications for sellers using FBA and other models are complex, with the possibility of being taxed if a "permanent establishment" is established in the U.S. [3][5] - The U.S. government is motivated to enforce stricter regulations due to the substantial revenue potential from Chinese sellers, estimated at $52.5 billion in taxes based on projected sales [5][6] Regulatory Environment - The IRS is utilizing AI and big data to enhance compliance monitoring, making it harder for sellers to evade taxes [3][5] - New regulations are being implemented to address complaints from domestic sellers about unfair advantages enjoyed by foreign sellers [5][6] - Compliance issues such as incorrect coding and false declarations can lead to severe consequences, including account suspensions and frozen funds [6][9] Market Dynamics - The era of "wild growth" in cross-border e-commerce is over, with a shift towards a more regulated environment that favors compliant and resilient sellers [6][9] - The industry is undergoing a transformation where only those who adapt to the new rules and invest in compliance will thrive [6][9] - The focus is shifting from quick profits to long-term sustainability and adherence to regulations [9]

Core Insights - Amazon is implementing significant changes to its FBA (Fulfillment by Amazon) shipment inbound rules starting June 12, 2025, which will strictly regulate the accuracy of weight and size declarations for shipments, directly impacting sellers' logistics cost structures [1][3][4] Group 1: Amazon's Policy Changes - The new policy aims to enhance the accuracy of domestic shipment weight and size inputs by Amazon's partner carriers, with notifications sent to sellers if discrepancies are found [3] - Discrepancies in declared measurements will lead to fee adjustments, with refunds for over-reported measurements and charges for under-reported ones [4] Group 2: Impact on Sellers' Costs - Sellers who historically underreported dimensions or weight will face direct additional fees, while compliance costs are expected to rise by 3%-5% due to the need for precise measurement tools and employee training [8] - Sellers who accurately report measurements may benefit from a long-term reduction in logistics costs by 2%-4% as the overall industry data is corrected [8] Group 3: Cost Optimization Opportunities - Utilizing third-party overseas warehouses can mitigate fluctuations in FBA shipping costs, with bulk shipping to these warehouses potentially reducing unit logistics costs by 20%-30% compared to direct FBA shipments [12] - Local fulfillment from overseas warehouses can significantly improve delivery times, reducing return rates by 12% and increasing repurchase rates by 8% [14] Group 4: Strategic Adaptation - The adjustment encourages sellers to transition from a reactive to a proactive approach in logistics, emphasizing the importance of accurate reporting and diversified logistics solutions [15] - The competitive landscape in cross-border logistics is shifting from a focus solely on cost to a combination of compliance, efficiency, and customer experience, with early adopters likely to gain a competitive edge [15]