Financial Data and Key Metrics Changes - Total bookings for Q1 2025 were $511 million, reflecting a 12% year-over-year increase [19] - Total revenue reached $474 million, up 13% year-over-year, exceeding the high end of guidance [20] - Non-GAAP gross margin for Q1 was 69%, consistent with expectations [23] - Free cash flow for Q1 was over $142 million, representing 30% of revenue [24] Business Line Data and Key Metrics Changes - Partners revenue grew 24% year-over-year to $172 million, driven by increased subscription purchases and adoption of business applications [20] - Transaction revenue in Q1 was $59 million, up 19% year-over-year, supported by increasing GPV and improved take rates [20] - New user cohort generated $36 million in bookings, a 12% increase over the previous year's cohort [12] Market Data and Key Metrics Changes - Nearly 5.3 million new users were added in Q1, marking a 7% year-over-year increase [13] - Strong traction was noted in high-spend geographic regions, particularly in the US and parts of Europe [13] Company Strategy and Development Direction - The company launched Wixl, a new visual design platform, aiming to democratize visual design similar to how Wix democratized website building [5][6] - The introduction of Astra, an AI assistant, is expected to enhance user engagement and reduce churn [9] - The company is focused on continuous product innovation and strategic momentum aligned with long-term vision [4] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the strong demand trends observed in early 2025, with expectations for continued growth in new cohorts [16] - There is a cautious outlook regarding macroeconomic volatility, particularly affecting the Business Solutions segment [17] - The company aims to maintain a conservative approach in guidance while acknowledging the potential for strong performance [25] Other Important Information - The board authorized an additional $200 million for share repurchases, reflecting confidence in cash flow generation and commitment to shareholder value [26] Q&A Session Summary Question: Expectations on the rollout and monetization of Wixl - Management indicated that Wixl is in early stages, with plans for separate subscription pricing and partnerships to drive adoption [29][32] Question: Thoughts on the AI landscape in web design - Management acknowledged the evolving AI landscape and emphasized the need for stability and maturity in AI tools before they can be widely adopted [34][39] Question: Free cash flow margins progression through the year - Management expects a modest increase in free cash flow margins, driven by revenue growth and operational leverage [42][43] Question: Factors affecting partners revenue deceleration - Management noted FX impacts and lower-than-expected GPV growth as contributing factors to the deceleration in partners revenue growth [49][51] Question: Differentiators for Wix in the design software market - Management highlighted Wix's focus on future-oriented AI capabilities rather than traditional drag-and-drop editing environments as a key differentiator [58][60] Question: Drivers for self creator growth and conversion - Management emphasized improving the editing environment and simplifying user journeys as key drivers for growth in self creators [82][84]

Core Viewpoint Wix.com Ltd. reported strong financial results for Q1 2025, highlighting significant growth in bookings and revenue, driven by product innovation and a robust user base. The launch of Wixel, an AI-powered visual design platform, marks a strategic expansion beyond website creation, aiming to democratize digital creation for users of all skill levels. Financial Performance - Q1 2025 total bookings reached $511 million, reflecting a 12% year-over-year increase, with strong demand continuing into April and early May [4][10] - Total revenue for Q1 2025 was $474 million, exceeding expectations and up 13% year-over-year, driven by growth in Self Creators and Partners segments [4][11] - Creative Subscriptions revenue was $338 million, up 11% year-over-year, while Business Solutions revenue increased by 18% to $136 million [5][25] - Free cash flow for Q1 2025 was $142 million, with a free cash flow margin of 30% [4][12] Product Innovation - The launch of Wixel represents a significant milestone for Wix, integrating advanced design tools into a single platform, aimed at enhancing user experience and accessibility [2][4] - The company continues to focus on empowering Self Creators and enhancing its AI capabilities, which have contributed to the strong performance in new user cohorts [9][10] Share Repurchase Program - Wix's Board of Directors has authorized an increase in the share repurchase program to a total of $400 million, reflecting confidence in the company's financial health [6][14] Financial Outlook - The company maintains its full-year bookings outlook of $2,025 - 2,060 million, projecting an 11-13% year-over-year increase, while also expecting total revenue for the year to be between $1,970 - 2,000 million, up 12-14% year-over-year [10][11] - For Q2 2025, Wix anticipates revenue between $485 - 489 million, representing an 11-12% year-over-year growth [11][12]