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从社交媒体到金融“超级应用” 马斯克X平台将上线投资交易服务
Hua Er Jie Jian Wen· 2025-06-19 14:06
Core Viewpoint - X platform, under Elon Musk, is preparing to launch a "super app" that aims to integrate users' entire financial lives into the social media platform, despite advertising revenues not yet recovering to pre-acquisition levels [1][2]. Group 1: Financial Services Expansion - X platform plans to introduce X Money, a digital wallet and peer-to-peer payment service, with Visa as its first partner [4]. - The service will initially launch in the U.S. and will allow users to purchase goods, store value, and tip creators, creating a comprehensive commercial and financial ecosystem [5]. - The company is also exploring the introduction of credit and debit cards, potentially within this year [3]. Group 2: Advertising Revenue and Challenges - Since Musk's acquisition for $44 billion, the platform has seen a significant loss of advertisers, with many concerned about content moderation and Musk's controversial statements [5]. - Yaccarino claims that 96% of advertisers have returned to the platform, and the company aims to restore advertising revenue to 2022 levels soon [7]. - Emarketer predicts that X platform's revenue will increase to $2.3 billion this year, up from $1.9 billion last year, but still below the $4.1 billion revenue at the time of Musk's takeover [7]. Group 3: Regulatory Challenges - The ambitious expansion into financial services will pose significant regulatory challenges, including compliance with licensing requirements and anti-money laundering regulations [5].
英媒:社交媒体平台“X”即将被打造成“超级应用” 囊括投资交易等功能
news flash· 2025-06-19 12:53
金十数据6月19日讯,据英国金融时报报道,社交媒体平台"X"首席执行官Linda Yaccarino表示,用户 将"很快"能够在这个社交媒体平台上进行投资或交易。她概述了该公司将进军金融服务领域,以实现其 所有者埃隆•马斯克打造一款"无所不有的应用"的目标。Yaccarino补充说,该公司还在探索推出X信用卡 或借记卡,最早可能在今年推出。此前X已经表示,将在今年晚些时候推出数字钱包和点对点支付服务 X Money, Visa将成为其首个合作伙伴。 英媒:社交媒体平台"X"即将被打造成"超级应用" 囊括投资交易等功能 ...