以下文章来源于镜相工作室 ，作者镜相作者 图源丨Midjourney 镜相工作室 . 商业世界的风向与人 来源丨镜相工作室（ID： shangyejingxiang ） 作者丨 黄依婷 编辑丨 赵磊 在QQ群聊用户的记忆里，有一个"群友"是绝对特别的存在。她的头像是一个留着偏分刘海的小女 孩，头顶扎着个小辫子。和她聊天需要@她，她能帮忙查询天气、陪你玩猜字游戏，也能参与到群友 的聊天中，偶尔说些俏皮话。 她的名字叫"QQ小冰"，核心技术源于微软小冰团队。类似的小冰群聊机器人，还在中国的微博、微 信，印度的Facebook Messenger，印度尼西亚和日本的LINE等社交产品上活跃过。 在ChatGPT还没有出现之前，小冰就是很多人心里人工智能应有的样子。她会写诗、作画、唱歌、播 报新闻；用户给她寄礼物、卡片和情书，把她当作朋友，向她倾诉感情与健康问题。现实与虚拟的边 界，在数十亿组对话中变得模糊。 从2014年5月第一代小冰上线，到2018年，在全球范围内拥有了6.6亿用户，小冰是全球AI发展史上 一个绕不开的开创性产品。而这样一个引发轰动的明星产品，由一个几乎全华人的团队构建，是微软 中国最大的本土创新 ...

Core Viewpoint - The article discusses the rise and fall of the AI chatbot "QQ Xiaobing," its creator Li Di, and the internal dynamics of the company after its split from Microsoft, highlighting the challenges faced in maintaining innovation and profitability in a competitive landscape [4][5][6]. Group 1: The Rise of QQ Xiaobing - QQ Xiaobing, developed by a predominantly Chinese team, became a groundbreaking AI product with 660 million users globally by 2018, marking a significant achievement in AI development [4]. - Li Di, known as the "father of Xiaobing," emphasized emotional intelligence over task-oriented AI, aiming to create a chatbot that users could form emotional connections with [5][6]. Group 2: Li Di's Leadership and Disappearance - Under Li Di's leadership, the company grew rapidly, achieving a post-investment valuation of $2 billion and expanding its workforce to nearly 800 employees [8]. - In early 2025, Li Di unexpectedly disappeared from the company without prior notice, leading to speculation about his departure and the internal power dynamics at play [10][12]. Group 3: Internal Dynamics and Power Struggles - Following Li Di's departure, the company underwent significant restructuring, with COO Hu Xiaoguang leading meetings that emphasized moving forward without addressing Li Di's exit [13][14]. - Li Di's absence raised questions about the legitimacy of the board's decision-making process, as he was a major shareholder and had not been formally notified of his removal [14][15]. Group 4: Challenges in Business Strategy - The company faced difficulties in transitioning from a Microsoft-backed entity to an independent business, struggling with profitability and operational efficiency [30][31]. - As the company shifted focus to monetization, it began to cut non-core projects and reduce staff, leading to a significant decrease in employee numbers from over 800 to around 300 [24][25]. Group 5: Technological and Market Challenges - The company initially thrived on its unique AI framework but failed to adapt quickly to the rise of generative models like GPT, which began to dominate the market [36][37]. - Despite early recognition of the potential of generative models, the company lacked the resources to compete effectively, leading to a delayed internal reform that ultimately could not keep pace with industry advancements [44][45]. Group 6: The Aftermath of Li Di's Departure - After Li Di's exit, the company continued to operate but struggled with identity and direction, leading to a significant shift in its operational and strategic focus [52][53]. - The article concludes with a reflection on the transformation of the company, likening it to the Ship of Theseus, where the original essence has been lost despite retaining the name [54].