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华宝新能战略升维:聚焦消费级全场景光伏储能,M2C模式撬动全球增长
"华宝新能(301327)不只是卖储能或光伏产品,而是基于全球用户需求,研发消费级光伏储能绿色能 源解决方案。公司早在十年前就开始布局光伏和储能领域,同步推进研发、制造、品牌建设和渠道服 务。"华宝新能董事长孙中伟在交流会上表示。 这一增长源于战略重构:从光充户外电源扩展到阳台光伏储能系统,再到屋顶曲面光伏瓦储能系统。公 司不断扩张消费级光伏储能产品边界,消费级光伏储能全场景解决方案已成为增长新引擎,屋顶曲面光 伏瓦作为中长期储备,眼光从产品转向场景,从供应链向生态链延伸,野心是让光伏储能成为全球家庭 能源"基础设施"。 驱动战略的核心是技术驱动与智能制造的双轮引擎:公司以前瞻性视野持续投入研发,构建起覆盖光伏 储能全链路的千项专利壁垒,并通过自动化产线实现技术成果的快速产业化。这不仅在同质化竞争中建 立起坚实的护城河,更以"研发-制造-用户"的高效闭环,实现对消费需求的精准响应与生态化布局。 战略实施依托的是M2C(Manufacturers to Consumer)模式:从研发直连用户,到全球渠道网络触达消 费者。这种"去经销商化"打法,正重塑家庭储能标准化和渠道范式。上半年,公司销售费用率同比降 0.9 ...
企业竞争图谱:2025年XBC曲面光伏瓦
Tou Bao Yan Jiu Yuan· 2025-04-17 11:57
Investment Rating - The report indicates a strong growth potential for the XBC curved photovoltaic tile industry, with a projected compound annual growth rate (CAGR) of 67.94% from 0.19GW in 2025 to 2.53GW by 2030 [4][24]. Core Insights - The XBC curved photovoltaic tile integrates amorphous silicon photovoltaic components with building roofing materials, offering advantages such as ease of installation, thermal insulation, and high energy efficiency. The XBC technology enhances aesthetic integration with architectural styles, representing a typical application of Building-Integrated Photovoltaics (BIPV) [4][5]. - The industry is characterized by significant technological advancements, particularly in efficiency breakthroughs and core processes such as passivation, patterning, and metallization, which are crucial for improving energy conversion efficiency [7][8]. - Despite the advantages, the market penetration of photovoltaic tiles remains low due to high costs compared to traditional components, lower energy conversion efficiency, and installation complexities [9][15]. Industry Definition - The XBC curved photovoltaic tile is defined as a building material that combines photovoltaic components with roofing materials, directly replacing traditional tiles while maintaining the same installation methods [5]. Industry Classification - The XBC curved photovoltaic tile industry is classified based on the substrate type into P-IBC and N-IBC categories, which utilize different types of back electrodes to enhance current collection efficiency [6]. Industry Characteristics - The industry features breakthroughs in efficiency, with the XBC technology achieving a theoretical energy conversion efficiency of 29.1%, significantly higher than other technologies [7]. - The application of XBC tiles is hindered by issues such as high costs, lower energy output per square meter compared to traditional components, and challenges in installation and maintenance [9]. Development History - The development of XBC curved photovoltaic tiles can be divided into three phases: the initial phase (1954-1979), the startup phase (1980-2011), and the rapid development phase (2011-present), with significant milestones including the introduction of the Tesla solar roof and the launch of the XBC aesthetic curved photovoltaic tile by Huabao New Energy [10][13]. Industry Chain Analysis - The industry chain consists of three main segments: upstream (raw material supply and equipment manufacturing), midstream (product manufacturing), and downstream (sales and application) [14][19]. Market Size and Growth - The market size for the XBC curved photovoltaic tile industry is expected to grow from 0.19GW in 2025 to 2.53GW by 2030, driven by increasing demand for integrated photovoltaic solutions [24][26]. Policy Analysis - Various policies are in place to support the growth of the photovoltaic industry, including initiatives to promote distributed energy generation and the integration of renewable energy in building designs [29][31]. Competitive Landscape - The competitive landscape is currently dominated by Huabao New Energy, which has introduced innovative products that combine aesthetic and functional aspects of photovoltaic tiles, reshaping the market dynamics [32][33].