Summary of Key Points from the Conference Call Company Overview - **Company**: Kaiying Network - **Industry**: Gaming Core Business and Strategic Direction - Kaiying Network focuses on the gaming industry, relying on four core businesses: R&D, publishing, investment, and IP management, aiming to create high-quality games [2][5] - The XY publishing platform has launched over 100 premium mobile games across various genres, including role-playing and simulation [2][6] Financial Performance - In the first half of 2025, Kaiying Network achieved a revenue of 2.578 billion yuan, a year-on-year increase of 0.89%, and a net profit attributable to shareholders of 950 million yuan, up 17.41% [3] - Total assets reached 10.036 billion yuan, growing by 25.04% compared to the end of the previous year [3] Global Expansion and Revenue Growth - The company actively pursued global publishing, with overseas revenue of 202 million yuan, a year-on-year increase of 59.57% [4][13] - Successful games in overseas markets include "Monster Alliance," "MU Immortal," and "Party Uncontrolled," achieving top rankings in various regions [4][13] IP Strategy - The company has accumulated numerous well-known IP licenses, including "Mobile Suit Gundam" and "Overlord," and is incubating original IPs rooted in traditional Chinese culture [2][7] - Plans to expand IP through short dramas, cultural tourism, and international strategies [2][7] AI and AR Developments - Launched an AR full-process development platform for the gaming industry, significantly shortening development cycles [2][8] - Introduced the "Warm Heart Valley Dream Journey" AR brand and the "Dapeng AR glasses," integrating AI for intelligent interaction [2][8] Future Product Development - The Eve product aims to build long-term emotional connections using a self-developed multi-modal interaction system, with a female version planned for Q4 2025 [10][12] - The company plans to continue launching new products and enhancing AI applications to drive growth [9] Shareholder Engagement and Financial Policies - Major shareholders and executives committed to not reducing their holdings for five years and used dividends for share buybacks, totaling 131 million yuan [4][14] - The company plans to distribute 214 million yuan in cash dividends as part of its profit distribution plan for 2024 [4][14] Market Trends and Competitive Landscape - The gaming industry is experiencing increased competition, with rising user acquisition costs due to a surge in game approvals and support from the government [27][28] - The company is diversifying its marketing strategies, including leveraging live streaming for promotion [27] Future Growth Areas - Future growth will focus on enhancing existing products, particularly nostalgic games, and expanding new product categories [27] - The company aims to strengthen its position in the "Legend Box" platform and enhance user engagement [30][31] Conclusion - Kaiying Network is strategically positioned in the gaming industry with a focus on high-quality game development, global expansion, and innovative use of technology, while maintaining strong financial health and shareholder engagement [2][3][4][5][6][7][8][9][10][12][14][27][28][30][31]