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雷军说话算话!小米正抛弃“小字”宣传
Sou Hu Cai Jing· 2026-01-08 11:32
Core Viewpoint - Xiaomi has acknowledged the criticism regarding the "small text" in its promotional materials and is committed to improving clarity in future advertisements to avoid misunderstandings [1][2][6]. Group 1: Company Response - Xiaomi's public relations manager, Xu Jieyun, stated that the "small text" issue was primarily for compliance with advertising laws, and the company is open to feedback [1]. - Lei Jun emphasized that Xiaomi will pay more attention to expression methods in product promotions to prevent malicious exploitation [1]. - The company has been aware of the "small text" issue since the end of 2025 and has started to address it [1]. Group 2: Changes in Promotional Materials - A comparison of promotional materials from September 2025 and December 2025 to January 2026 shows a significant reduction in the number of ads containing "small text" [32][70]. - In September 2025, there were at least 32 promotional materials with "small text," while from December 2025 to January 2026, only 13 such materials were identified [32][70]. - The "small text" in December 2025 promotions was noted to be larger and clearer compared to earlier materials, indicating an improvement in readability [46][48]. Group 3: Public Perception and Feedback - There has been a noticeable shift in public perception regarding Xiaomi's promotional practices, with some users reporting that the "small text" design has changed [2]. - The company is actively working to enhance the clarity of its promotional content, which has been positively acknowledged by observers [78].