Industry Overview - The outdoor industry encompasses recreation, wellness, and lifestyle experiences focused on nature and activities away from home, including outdoor gear, apparel, recreational vehicles, and related services [2] - The industry is experiencing steady demand driven by shifting consumer values towards health, sustainability, and experience-driven living, appealing to various age groups and regions [3] Company Highlights Deckers Outdoor Corp. (DECK) - Deckers Outdoor is experiencing strong momentum, particularly from its HOKA and UGG brands, with HOKA expected to grow in the low-teens percentage range and UGG in the low-to-mid single digits, each projected to exceed $2.5 billion in annual sales [7] - The company anticipates year-over-year increases of 13.1% for HOKA and 4.7% for UGG in fiscal 2026, supported by international expansion and operational efficiency [8] - DECK has an expected revenue growth rate of 7.7% and earnings growth rate of 1.3% for the current year [8] Planet Fitness Inc. (PLNT) - Planet Fitness is benefiting from solid franchise growth, with 35 new club openings in Q3 2025, bringing the total to 2,795 locations [11] - The company focuses on digital transformation to enhance member engagement and operational efficiency, with an expected revenue growth rate of 11.1% and earnings growth rate of 17.1% for the current year [12] Pool Corp. (POOL) - Pool Corp. is likely to benefit from steady maintenance demand and healthy remodeling activity, bolstered by its market-leading position and enhanced digital capabilities through the POOL360 platform [13][14] - The company has an expected revenue growth rate of 3.4% and earnings growth rate of 6.6% for the current year [15] YETI Holdings Inc. (YETI) - YETI designs and markets products for outdoor activities, targeting various categories such as hunting, fishing, and camping [16] - The company has an expected revenue growth rate of 4.7% and earnings growth rate of 14.1% for the current year [17]

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Core Insights - Academy Sports and Outdoors, Inc. (ASO) shares are experiencing a decline despite the announcement of significant expansion plans [1][2] - The company opened a total of 24 new store locations by the end of fiscal 2025, contributing to an aggressive growth strategy [2] - The expansion created over 1,400 new jobs across the company [2] Expansion Details - Five new store locations were opened in the fourth quarter of 2025, including sites in Russellville, Arkansas; Seguin, Texas; and Fort Wayne, Indiana [1][2] - Additional stores were launched in El Paso and New Braunfels, Texas [2] Executive Commentary - Senior Vice President of Retail Operations, Eric Friederich, expressed confidence in the upcoming holiday sales and the effectiveness of the product selection and pricing strategy [3] - The company aims to provide top brands and private labels at competitive prices [3] Community Engagement - Each new store location hosted a public grand opening celebration, which included deals, giveaways, and a ribbon-cutting ceremony [4] - The company highlighted its commitment to supporting local youth through these events [4] Retail Strategy - Academy stores cater to families, offering a wide range of products including apparel, footwear, sports gear, and outdoor equipment [5] - The inventory features private label brands like Magellan Outdoors and Freely, as well as national brands such as Nike, YETI, and Adidas [5] - ASO shares were reported to be trading lower by 3.15% at $41.80 during the latest trading session [5]

Core Insights - Academy Sports + Outdoors is committed to expanding its presence by opening 20-25 new stores in fiscal 2025, having recently opened two new locations and planning another in Morgantown, W.Va [1][4] - The company has surpassed 300 total stores as of Q1 2025, reinforcing its mission to provide quality sporting goods and outdoor gear to families across the United States [1][10] Expansion Plans - In 2023, Academy opened 14 new stores across six states, followed by 16 new stores in 2024 across ten states, including its first locations in Ohio [4] - As of 2025, Academy has opened 7 new stores in six states, marking its first entries in Pennsylvania and Maryland [4] Community Engagement - Academy celebrated new store openings by hosting donation shopping sprees with local non-profits, enhancing community involvement and support [3][4] - The company's donations have positively impacted local communities by providing essential equipment and promoting youth participation in sports [4] Product Offering - Each Academy store offers a wide range of products including apparel, footwear, sports equipment, and outdoor gear from top national brands at competitive prices [2][5] - Academy also features exclusive private label brands that provide quality outdoor apparel and equipment [6] Customer Experience - The company provides free services such as grill and bike assembly, and offers a rewards program, myAcademy, which includes various customer benefits [8][9]