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辛巴为何突然“不播了”?单场21亿销售神话终结
商业洞察· 2025-08-19 09:31
Core Viewpoint - The article discusses the permanent exit of the popular live-streaming e-commerce influencer Xinba (Xin Youzhi) from the industry, primarily due to health issues, marking the end of a controversial yet impactful career in live commerce [3][4][5]. Group 1: Exit Announcement - Xinba announced his permanent withdrawal from the live-streaming industry on August 18, citing severe health problems, including bronchitis diagnosed at age 24 and a current lung condition equivalent to that of a 95-year-old [9][10]. - This marks Xinba's third retirement announcement, with previous attempts in 2021 and 2024 being short-lived [9][10]. Group 2: Background and Rise - Xinba's journey from a poor rural background in Heilongjiang to becoming a leading figure in live commerce is highlighted, showcasing his struggles and eventual success in the industry [12][15]. - He gained fame on Kuaishou, leveraging his genuine personality and engaging with fans, which led to significant sales, including a record single-day sales of 2.1 billion yuan during the Double Eleven shopping festival in 2019 [17][19]. Group 3: Business Transition - Following his exit, Xinba transferred his account with 100 million followers to his wife, Chu Ruixue, who will take over the management of Xinxuan Group [6][10]. - Chu Ruixue has been associated with multiple companies, with the couple holding shares in a listed company, indicating a continued presence in the business landscape despite Xinba's departure from live streaming [21][23]. Group 4: Industry Impact - Xinba's story reflects the broader narrative of the live commerce industry, illustrating the rapid rise and fall associated with the pressures of fame and health consequences [24][25]. - His exit signifies a potential shift in the live commerce landscape, as he was a pivotal figure who influenced consumer behavior and the dynamics of the industry [23][24].
辛巴为何突然“不播了”?单场21亿销售神话终结
凤凰网财经· 2025-08-18 15:56
Core Viewpoint - The article discusses the permanent exit of the popular live-streaming host Xinba from the live commerce industry due to health issues, marking the end of a controversial and impactful career in the sector [1][2][4]. Group 1: Exit Announcement - Xinba announced his permanent withdrawal from the live-streaming industry during the "818 Fan Festival" on August 18, citing health crises as the primary reason [1][7]. - He revealed that he was diagnosed with bronchitis at the age of 24 and that his lung condition is equivalent to that of a 95-year-old, warning that he has only 8-10 years left to live without proper treatment [7][8]. - This marks Xinba's third "retirement" announcement, with previous instances occurring in 2021 and 2024, indicating a complex relationship with his career and responsibilities [8]. Group 2: Career Overview - Xinba's journey from a rural background to becoming a leading figure in live commerce is highlighted, showcasing his rise from a struggling youth to a billionaire [4][20]. - He initially gained attention in 2014 by selling products through social media, eventually partnering with his wife, Chuxue, to build the XinXuan Group, which became a significant player in the live commerce space [12][19]. - His peak came in 2019 when he achieved a record sales figure of 2.1 billion during a single live-streaming event, surpassing other prominent figures in the industry [14]. Group 3: Business Transition - Following his exit, Xinba transferred his account with 100 million followers to his wife, Chuxue, who will take over the management of XinXuan Group [5][19]. - Chuxue has been associated with multiple companies, although many have been dissolved, indicating a potential shift in their business strategy [17]. - The couple also holds shares in a listed company, Guangxi Xinxunda Technology Group, which adds a layer of complexity to their business endeavors post-Xinba's retirement [19].