Core Viewpoint - The article discusses the permanent exit of the popular live-streaming e-commerce influencer Xinba (Xin Youzhi) from the industry, primarily due to health issues, marking the end of a controversial yet impactful career in live commerce [3][4][5]. Group 1: Exit Announcement - Xinba announced his permanent withdrawal from the live-streaming industry on August 18, citing severe health problems, including bronchitis diagnosed at age 24 and a current lung condition equivalent to that of a 95-year-old [9][10]. - This marks Xinba's third retirement announcement, with previous attempts in 2021 and 2024 being short-lived [9][10]. Group 2: Background and Rise - Xinba's journey from a poor rural background in Heilongjiang to becoming a leading figure in live commerce is highlighted, showcasing his struggles and eventual success in the industry [12][15]. - He gained fame on Kuaishou, leveraging his genuine personality and engaging with fans, which led to significant sales, including a record single-day sales of 2.1 billion yuan during the Double Eleven shopping festival in 2019 [17][19]. Group 3: Business Transition - Following his exit, Xinba transferred his account with 100 million followers to his wife, Chu Ruixue, who will take over the management of Xinxuan Group [6][10]. - Chu Ruixue has been associated with multiple companies, with the couple holding shares in a listed company, indicating a continued presence in the business landscape despite Xinba's departure from live streaming [21][23]. Group 4: Industry Impact - Xinba's story reflects the broader narrative of the live commerce industry, illustrating the rapid rise and fall associated with the pressures of fame and health consequences [24][25]. - His exit signifies a potential shift in the live commerce landscape, as he was a pivotal figure who influenced consumer behavior and the dynamics of the industry [23][24].

辛巴的"退网宣言"像一场熟悉的剧本，但这次，可能真的到了谢幕时刻。 从东北农村小子到直播电商教父，再到屡陷假货风波、健康崩溃的悲情主角，辛巴的故事，堪称一部充满争议的"草根逆袭史"。 来源|凤凰网财经《公司研究院》 "跟大家做个告别，从今天开始辛巴再无能力承载直播这份工作，今天正式宣布退出直播行业。"8 月18日晚间，快手顶流主播辛巴（辛有志）在"818粉丝 节"直播中宣布永久退出直播行业。 这位曾创下单场21亿销售额的"带货一哥"，最终因健康问题黯然离场。 根据辛巴所述，1亿粉丝账号移交公司，由妻子初瑞雪接管辛选集团管理权。 最终，他将拥有1亿粉丝的账号移交公司，妻子初瑞雪接管辛选集团，试图为这场充满争议的直播生涯画上句号。 02 从"农村穷小子"到"快手带货王" 回顾辛巴的发家史，堪称东北穷小子的"黑金"之路。 1990年，他出生于黑龙江通河县的农村土房，家境贫寒迫使他初中辍学，此后辗转城市底层谋生：刷盘子、搬砖、摆地摊，尝尽生存艰辛。 19岁那年，一个"赴日淘金"的传说点燃了他的野心。他借钱偷渡东瀛，却遭遇现实重击：滞留期间睡过桥洞，在料理店后厨切生鱼片维生，最终因"黑 户"身份被捕遣返。回国时，他仅剩 ...