Core Viewpoint - The company's 1H25 performance aligns with expectations, showing modest revenue growth but a decline in net profit [1] Financial Performance - 1H25 revenue reached 11.566 billion yuan, a year-on-year increase of 1.7%; net profit attributable to shareholders was 1.580 billion yuan, down 3.4%; and net profit after deducting non-recurring items was 1.566 billion yuan, up 3.8% [1] - In 2Q25, revenue was 5.379 billion yuan, a year-on-year increase of 3.6%; net profit attributable to shareholders was 0.645 billion yuan, down 13.9%; and net profit after deducting non-recurring items was 0.641 billion yuan, up 1.4% [1] Channel Performance - In 1H25, online and offline revenues grew by 4.4% and 2.7% respectively, reaching 2.308 billion yuan and 8.929 billion yuan; in 2Q25, online revenue decreased by 5.2% to 1.294 billion yuan, while offline revenue increased by 12.0% to 3.913 billion yuan [2] - The main brand, HLA, saw a revenue decline of 5.9% in 1H25, totaling 8.395 billion yuan; however, group purchase revenue increased by 23.7% to 1.343 billion yuan, and other brands, driven by adidas FCC and JD Outlet, saw a revenue increase of 65.6% to 1.500 billion yuan [2] Profitability and Costs - The gross margin for 1H25 improved by 1.1 percentage points to 46.4%, with the main brand's gross margin increasing by 2.2 percentage points to 48.3% [3] - Operating expenses increased, with sales, management, and financial expense ratios rising to 21.4%, 4.3%, and -0.4% respectively; the net profit margin decreased by 0.7 percentage points to 13.7%, while the net profit margin after deducting non-recurring items increased by 0.3 percentage points to 13.5% [3] Development Trends - The company expects steady growth in offline sales for the main brand in the second half of the year; as of the end of July, 29 JD Outlet stores have been opened, with a healthy opening trend anticipated for the future [4] Profit Forecast and Valuation - The company maintains net profit forecasts of 2.404 billion yuan and 2.802 billion yuan for 2025 and 2026, respectively; the current stock price corresponds to a P/E ratio of 14x and 12x for those years [5] - The target price has been adjusted down by 11.6% to 9.01 yuan, corresponding to a P/E ratio of 18x and 15x for 2025 and 2026, indicating a potential upside of 28% from the current stock price [5]