Investment Rating - The report maintains a "Recommended" rating for the company [4][6]. Core Views - The company achieved a revenue of 370 million yuan in Q1 2025, representing a year-on-year increase of 4.5%, while the net profit attributable to shareholders decreased by 6.1% to 40 million yuan [1]. - The company opened 711 new stores in Q1 2025, with a net increase of 501 stores, bringing the total to 5,644 stores. This includes 504 stores from acquisitions and 44 from other brands [2]. - The company’s gross margin for Q1 2025 was 25.5%, a decrease of 0.5 percentage points year-on-year, primarily due to increased costs from the new Wuhan factory [3]. - The company aims to open 1,000 new stores in 2025, with expectations for single-store revenue to improve and a reduction in store closures [4]. Financial Forecasts - The projected revenues for 2025, 2026, and 2027 are 1.848 billion yuan, 2.036 billion yuan, and 2.192 billion yuan, respectively, with growth rates of 10.6%, 10.2%, and 7.7% [5]. - The forecasted net profit attributable to shareholders for the same years is 264 million yuan, 292 million yuan, and 311 million yuan, with growth rates of -4.7%, 10.6%, and 6.6% [5]. - The current price-to-earnings (P/E) ratios for 2025, 2026, and 2027 are projected to be 17x, 15x, and 14x, respectively [4][5].

Core Viewpoint - The company reported a slight revenue growth in 2024, with total revenue reaching 1.671 billion yuan, a year-on-year increase of 2.53%, and a significant net profit growth of 27.7 million yuan, up 29.42% year-on-year [1] Revenue and Profit Analysis - In 2024, the company achieved total revenue of 1.671 billion yuan, with a net profit of 277 million yuan and a non-recurring net profit of 210 million yuan, reflecting year-on-year growth of 29.42% and 18.05% respectively [1] - For Q4 2024, the company reported a total revenue of 461 million yuan, a year-on-year increase of 3.84%, and a net profit of 82 million yuan, up 39.23% year-on-year [1] Dividend and Shareholder Returns - The company plans to distribute a cash dividend of 8 yuan per 10 shares (including tax), totaling 190 million yuan, which corresponds to a dividend payout ratio of approximately 69% for 2024 [1] Sales Channel Performance - The company’s revenue from franchise sales, direct stores, and group meal sales for 2024 was 1.246 billion yuan, 21 million yuan, and 380 million yuan, showing year-on-year changes of -0.42%, -22.83%, and +15.31% respectively [2] - The average revenue per franchise store was 242,300 yuan, reflecting a slight year-on-year decline of 2.4% [2] Cost Management and Profitability - The company’s gross margin for 2024 was 26.71%, a slight increase of 0.36 percentage points, while the sales expense ratio decreased to 4.29%, down 1.35 percentage points year-on-year [3] - The net profit margin for 2024 was 16.75%, an increase of 3.54 percentage points year-on-year, with a non-recurring net profit margin of 12.57%, up 1.65 percentage points [3] Future Outlook - The company plans to open approximately 1,000 new stores in 2025, with expectations for improved single-store performance and continued growth in the group meal business [4]