Core Viewpoint - The company reported its Q3 2025 results, showing revenue growth and a strategic shift towards becoming a sleep technology enterprise, despite short-term profit pressures [1][2]. Financial Performance - For the first three quarters of 2025, the company achieved revenue of 6.196 billion yuan, a year-over-year increase of 3.68%, and a net profit attributable to shareholders of 399 million yuan, up 6.45% year-over-year [1]. - In Q3 alone, the company reported revenue of 2.176 billion yuan, with a year-over-year growth of 7.78%, but a decline in net profit attributable to shareholders by 6.10% [1]. Strategic Developments - The company is accelerating its transformation into a sleep technology firm, enhancing its product matrix and deepening partnerships with top institutions like Tsinghua University to optimize sleep algorithms [2]. - The brand "aise" is expanding its domestic and overseas channels, successfully entering the Middle East market, with a total of 5,264 offline stores as of the end of Q3 [2]. Profitability and Cost Management - The gross profit margin for Q3 was 35.6%, reflecting a decrease of 0.9 percentage points year-over-year, attributed to increased promotional activities [2]. - The company’s net profit margin for Q3 was 6.1%, down 0.9 percentage points year-over-year, while management expenses showed a steady improvement [2]. Investment Outlook - The company is positioned as a leading domestic mattress brand, with expectations for net profit growth to reach 453 million yuan in 2025, 557 million yuan in 2026, and 644 million yuan in 2027, corresponding to PE ratios of 16, 13, and 11 times [3]. - A target price of 21.18 yuan per share is set for 2026, with a recommendation to maintain a "buy" rating based on the steady progress in the smart sleep business [3].