Core Insights - The Everhome Suites brand is experiencing strong developer interest and demand for midscale extended stay accommodations across various states, indicating a positive market trend for this segment [1][2] - The collaboration between Choice Hotels and Highside Companies is focused on launching new properties that cater to specific market needs, enhancing the brand's operational model and guest experience [2] Development Overview - Everhome Suites is expanding its footprint with several new openings and constructions in Texas, Arizona, Oregon, and Ohio, targeting strategic locations to meet diverse traveler needs [4][5][7][8] - The properties are designed to support various demographics, including military, medical, and corporate travelers, with amenities that cater to long-term stays [4][5][8] Property Details - In Texas, multiple Everhome Suites locations are set to open between February 2025 and June 2025, with properties in Bastrop, Waco, Brownsville, El Paso, and Amarillo, each strategically located near key employers and attractions [5] - The Everhome Suites in Yuma, Arizona, is scheduled to open in July 2025, focusing on military and medical travelers due to its proximity to MCAS Yuma and Yuma Regional Medical Center [4] - The Salem, Oregon location is expected to open in Q3 2026, expanding the brand's presence in the Pacific Northwest and serving local healthcare and government sectors [7] - In Ohio, a new property in Dayton is set to break ground in June 2025, positioned to attract highway travelers and military personnel due to its location near major transport routes and facilities [8] Brand Features - Everhome Suites offers apartment-style suites with fully equipped kitchens, spa-like bathrooms, and modern amenities designed for extended stays, including fitness centers and self-service marketplaces [10] - The brand emphasizes a "Closer to Home" experience, allowing guests to maintain their routines while traveling [10] Company Background - Choice Hotels International is one of the largest lodging franchisors globally, with over 7,500 hotels and a diverse portfolio of 22 brands, catering to various traveler needs [11] - Highside Companies, founded in 2019, is a real estate firm with nearly $1 billion in active projects, focusing on investment and development solutions across multiple asset classes [12]

Core Insights - Choice Hotels is rebranding its upscale segment as the "Ascend Collection" with a new logo that reflects its legacy and mission to highlight each property's unique character [1][4] Brand Expansion - The Ascend Collection currently has 423 hotels globally and is expanding into high-demand leisure and urban markets, with over 70 hotels in the pipeline [2] - In 2024, the brand is projected to increase its total room count by over 40% compared to 2023 [2] - The brand has entered new markets including Washington, D.C., Park City, Utah, Vancouver, Mexico City, Queensland, Australia, and recently signed a hotel in Calama, Chile [2] Growth Metrics - Choice Hotels expanded its upscale and upper upscale room count by 44% in 2024, totaling over 110,000 rooms, which now represent nearly 20% of its overall room portfolio [3] - The company has seen a 16% increase in lower-cost, direct bookings to upscale hotels following a major refresh of its website and mobile app in December 2024 [3] Unique Offerings - The Ascend Collection features distinctive properties such as: - Ice Hotel in Kiruna, Sweden, the world's first and largest ice hotel [5] - Amberes 64 in Mexico City, a design hotel in a vibrant neighborhood [5] - Copperhill Mountain Lodge in Åre, Sweden, a mountain resort with panoramic views [5] - Inn at I'On in South Carolina, offering Southern charm near historic Charleston [5] - St. Charles Coach House in New Orleans, a boutique hotel with historical significance [5] Franchisee Support - Choice Hotels adopts a franchisee-first approach, providing tools and technology to optimize hotel operations and maximize revenue [6][7] - Key platforms include ChoiceMAX for revenue management, ChoiceConnect for performance metrics, choiceEDGE for guest reservations, and choiceADVANTAGE for property management [7] Company Overview - Choice Hotels International, Inc. is one of the largest lodging franchisors globally, with over 7,500 hotels and more than 650,000 rooms across 46 countries [8] - The company offers a diverse portfolio of 22 brands catering to various traveler needs, supported by the Choice Privileges rewards program [8][9]

Core Insights - MasteryX serves as a launchpad for the future of hospitality technology, focusing on upskilling engineers in AI and emerging technologies to maintain innovation leadership [1] - The event includes interactive challenges and Hack-a-Thon competitions aimed at developing new software products to enhance hotel operations and guest experiences [1] - A successful project from last year's Mastery significantly improved hotel occupancy by automating rate creation, resulting in nearly 450,000 room nights booked and over $31 million in sales [2] Innovation History - Choice Hotels has a long-standing legacy of innovation, being the first to introduce various technologies such as real-time hotel websites, mobile apps, and cloud-based systems [3][7] - The company has consistently focused on leveraging technology to enhance competitive advantage and improve operational efficiency for hotel owners [3] Community Engagement - MasteryX also includes a service event where participants create care kits for patients at Phoenix Children's Hospital, highlighting the company's commitment to community involvement [4] Company Overview - Choice Hotels International, Inc. is one of the largest lodging franchisors globally, with over 7,500 hotels and more than 650,000 rooms across 46 countries [5] - The company offers a diverse portfolio of 22 brands catering to various traveler needs, enhancing value for franchise owners and shareholders [5]