Group 1: Cosplay Commission Industry - The concept of "cosplay commission" has gained popularity among young people, allowing individuals to hire someone to portray a favorite virtual character for companionship [4][5][6] - This service has developed a mature industry chain, attracting attention from both online and offline platforms [5][6] - The typical pricing for cosplay commissions is around 100 yuan per hour, with some well-known cosplayers charging higher rates [7] Group 2: Consumer Behavior and Experience - Consumers often seek a sense of safety and comfort from female cosplayers, who may adopt male character traits through costumes and props [7] - Cosplayers engage deeply in their roles, enhancing the immersive experience for clients by embodying character traits and preferences [8] - The demand for cosplay commissions has expanded beyond virtual characters to include "mom commissions" or "sister commissions," reflecting a desire for emotional support and companionship [9] Group 3: Impact on Retail and Events - Cosplay events have proven effective in driving foot traffic to retail spaces, with one event reportedly increasing attendance by nearly 200 people in under four hours [13][14] - Retailers like 凯德MALL have struggled with declining revenues, with a reported 4.46% decrease in revenue year-on-year for the first half of 2025 [14][16] - The growth in the "toys and hobbies" sector, which surged by 46%, contrasts sharply with the stagnation in traditional retail categories [16] Group 4: Social Dynamics and Community Engagement - The concept of "无料" (free giveaways) has emerged as a social tool within cosplay communities, fostering connections among fans and enhancing the event experience [17][18] - The flexible supply chain behind these giveaways allows for rapid production and distribution, catering to the needs of the community [21][22] - The rise of cosplay commissions and related activities reflects a broader trend of addressing loneliness in the digital age, as individuals seek meaningful connections through shared interests [24]