2024 Getty Images / Getty Images News via Getty Images Starbucks Corp. (NASDAQ: SBUX) announced what seemed to be a mediocre quarter. Because it was better than recent poor ones, the stock rallied but then sold off. It turns out that it was not a good quarter at all. Compared to its growth years, there was no story for new CEO Brian Niccol to tell. Same-store sales did not fall, but they did not rise. Since they dropped in the same quarter a year ago, being flat was like being down. Niccol said he would ...

Starbucks Corporation (NASDAQ:SBUX) is one of the stocks Jim Cramer recently covered. Cramer discussed the company’s ongoing turnaround under CEO Brian Niccol, as he commented: “Brian never encouraged me to be as bullish as the analysts were. He emphasized endlessly that the turn would take time… What Brian ultimately found was that the whole Starbucks story was based on having fewer people working and a reliance on technology to do the job done… It was a slippery slope that led to a crash. Some analysts ...

Core Insights - The report titled "Enterprise Tech Ecosystem Series: Starbucks Corporation 2024" provides an in-depth analysis of Starbucks' technology activities, focusing on digital transformation strategies, innovation programs, and technology initiatives [1][4]. Company Overview - Starbucks Corporation is a specialty coffee retailer that roasts, markets, and retails specialty coffee, offering a variety of coffee blends, handcrafted beverages, merchandise, and food items [2]. - The company operates under several brands, including Teavana, Evolution Fresh, Starbucks Reserve, Princi, Seattle's Best Coffee, and Ethos, with a global presence across the Asia-Pacific, Middle East, Africa, Europe, and the Americas [3]. Technology Activities - The report outlines insights into Starbucks' digital transformation strategies and innovation programs, detailing technology initiatives, partnerships, and product launches [4][7]. - It provides an overview of technology themes, objectives, and benefits associated with each initiative, along with estimated ICT budgets and major ICT contracts [7]. Key Topics Covered - Digital Transformation Strategy - Accelerators, Incubators, and Innovation Programs - Technology Focus and Initiatives - Investments and Partnership & Investment Network Map - Key Executives and their roles in technology strategies [7].