Core Viewpoint - Apple has long led the global consumer electronics industry, with strong product definition capabilities across smartphones, tablets, laptops, and wearables. The company’s core hardware products include the iPhone, Mac, iPad, and Apple Watch, each with its own operating system and ecosystem, and a clear product positioning [3][7]. Company Overview - Apple was founded in 1976, starting with the Apple I and II personal computers, which laid the foundation for its market presence. The launch of the first iPhone in 2007 marked Apple's transition from a personal computer manufacturer to a leader in mobile devices, redefining the smartphone market and driving significant growth [3][7][13]. Apple’s Product and Market Position - As of 2025, the iPhone remains the leading brand in the high-end smartphone market. Apple's iPad and AirPods also hold significant market shares, with 2024 market shares of 38% and 24%, respectively. The company has increasingly focused on service business development, with service revenue reaching 25% of total revenue by 2024 [7][25]. Supply Chain Structure - Apple's supply chain is a multi-tiered structure involving over 200 core companies and 800 factories across 27 countries. The company actively participates in all stages of the supply chain, leveraging investments and acquisitions to secure critical technologies. This globalized and integrated supply chain is crucial for Apple's success and has a profound impact on the global electronics supply chain [7][48]. New Technology Developments - Apple is expected to launch its first foldable screen device in 2026, with a projected annual sales volume of over 10 million units. The company is also focusing on AI technologies, with the Apple Intelligence strategy aimed at enhancing user experience through seamless integration of AI into its devices [10][36]. Financial Performance - Apple's revenue and net profit have shown significant growth over the years, with a notable increase in service revenue, which has a higher profit margin compared to hardware. By 2024, service revenue reached $96.17 billion, accounting for 24.59% of total revenue, with a gross margin of 73.88% [15][41]. Industry Impact - Apple's supply chain has significantly contributed to the growth of the Chinese consumer electronics industry, with a CAGR of 26.38% from 2011 to 2024, outpacing the overall growth of the electronics sector. The company’s strategy of integrating Asian suppliers has been pivotal in its supply chain evolution [50][51].