[narrator speaking] Want to learn how to make a matcha at home. Now you can talk in real time with Search. Just open the Google app and tap on the live icon to ask: “Why should I use this over a frother.” [Search speaking] What you’re pointing to is a chasen. A bamboo whisk traditionally used to prepare matcha. A chasen creates a finer, creamier froth with smaller bubbles than an electric frother.It can lead to a smoother, less clumpy matcha with better flavor. [narrator speaking] Okay, that makes sense. “I ...

A recent surge in matcha's popularity has led to a global matcha shortage, driven by soaring demand and limited production in Japan, where high-quality matcha is grown.TOKYO — When Chitose Nagao retired after nearly three decades in advertising to start a matcha cafe, she never imagined lines would be snaking around her shop before it opened. By midafternoon, the tins of matcha powder on her shelves are sold out, while a steady stream of mostly overseas customers is waiting to try her latest green concoctio ...

Bay Area matcha lovers like much of the world can't get enough of the popular Japanese green tea. But it appears the Bay and the world might love it a little too much. It now is in such short supply that some Bay Area businesses say they can't get anymore.That's because Japan, where nearly all of the world's matcha is produced, has significantly less supply than usual after experiencing its hottest year on record and a significant drop in the number of matcha growers. On top of that, global demand continues ...

Girls start drinking matcha and develop superpowers ...

It's the bright green drink that's now a lot of people's cup of tea. Every time someone else is getting coffee, I'm like, "Okay, give me the matcha." Matcha, a vibrant powder swirled into lattes, lemonades, and ice cream. Oh, it's really good. It's so creamy.The budding obsession is rooted in a rich history. Matcha has been used in Japanese tea ceremonies and appreciated for its apparent health benefits for centuries. in like the 1200s, 1300s, like people in Japan were talking about that and promoting it li ...

World's thirst for matcha dries up global supplies https://t.co/oulStmMgWb ...