Summary of Meitu Inc. 1H25 Results and Analyst Briefing Company Overview - **Company**: Meitu Inc - **Industry**: Greater China IT Services and Software - **Stock Rating**: Overweight - **Market Cap**: RMB 43,946 million - **Fiscal Year Ending**: December 2025 Key Financial Highlights - **Full-Year Normalized Net Profit Guidance**: Increased by 11% to RMB 940 million, driven by higher gross margins and lower R&D expenses [1][6] - **1H25 Revenue**: Reached RMB 1.8 billion, a 12% year-over-year increase, primarily due to a 45% growth in photo, video, and design products (PVD) [2][6] - **Normalized Net Profit**: Increased 71% year-over-year to RMB 467 million, at the higher end of preliminary results [2][6] - **Gross Margin**: Improved by 8.6 percentage points to 73.6% due to a favorable revenue mix [2][6] - **Overseas Revenue Growth**: Increased by 37% year-over-year, with the overseas revenue mix rising from 30% in 1H24 to 37% in 1H25 [2][6] Product and Technology Developments - **AI Agent - RoboNeo**: Exceeded 1 million monthly active users (MAUs) within the first month of launch, ranking 1 in multiple countries' App Store Design Category [3][6] - **Monetization Plans**: RoboNeo will be monetized through subscription and usage-based payment mechanisms launching in late August or early September [3][6] - **E-commerce Partnership with Alibaba**: - Co-launching an AI Try-on feature that integrates Meitu's AI technology with Alibaba's clothing resources [4][6] - Integration of Meitu DesignKit features into Alibaba's TTG Merchant Portal [4][6] Strategic Initiatives - **Overseas Expansion**: Vmake, an overseas productivity tool, achieved 2 million MAUs, surpassing its domestic counterpart Kaipai [5][6] - **Monetization Outlook**: Management is optimistic about the overseas paying ratio, expecting it to exceed the domestic ratio [5][6] - **Operational Expense Outlook**: Anticipates S&M expenses to be around 16% of PVD and advertising revenue, focusing on productivity and overseas markets [6][6] Financial Projections - **Revenue Forecast**: Projected revenues for the next few years are RMB 4,227 million in 2025, RMB 5,344 million in 2026, and RMB 6,981 million in 2027 [7][6] - **Earnings Per Share (EPS)**: Expected to grow from RMB 0.18 in 2024 to RMB 0.37 in 2027 [7][6] Risks and Considerations - **Upside Risks**: Faster user penetration due to AI adoption, higher-than-expected average revenue per paying user (ARPPU), and improved operating leverage [12][6] - **Downside Risks**: Slower user growth, increased R&D expenses, and intensified competition from larger internet companies [12][6] Conclusion - **Investment Outlook**: The company maintains an Overweight rating, with a price target of HK$ 14.40, indicating a potential upside of 39% from the current price of HK$ 10.39 [7][6]