Core Viewpoint - Sasa International Holdings Limited is exiting the offline retail market in mainland China by closing its last 18 stores by June 30, 2025, due to a significant shift towards online shopping and inability to achieve economies of scale in its physical store operations [1][2][3]. Financial Performance - For the fiscal year ending March 31, 2025, Sasa International reported a 9.7% decrease in revenue, dropping to HKD 3.942 billion, and a staggering 64.8% decline in net profit, which amounted to HKD 76.97 million [5][6]. - The company's core earnings also fell by 51.1%, indicating a challenging financial environment [6]. Store Closures and Reasons - Sasa International has closed 14 stores in mainland China and plans to close all remaining offline stores due to high rental costs, declining foot traffic, and intense competition from local beauty brands and e-commerce platforms [2][13]. - The company has allocated HKD 30 million for closure costs, which will cover employee severance, store compensation, and inventory handling [9][14]. Market Trends and Future Strategy - The shift towards online shopping is irreversible, with over 80% of local revenue now coming from online sales, prompting the company to enhance its digital marketing efforts through social media and live streaming [3][16]. - Despite the challenges in mainland China, Sasa International's Southeast Asian market saw a 15.4% increase in offline sales, reaching HKD 332 million, indicating potential growth opportunities in that region [15]. Competitive Landscape - The rise of domestic beauty brands and the increasing preference for online shopping have significantly weakened Sasa International's competitive advantage in mainland China [16]. - Analysts suggest that the company's inability to adapt its offline business model to changing consumer habits has contributed to its struggles in the market [16].

Core Viewpoint - Sasa International Holdings Limited is exiting the offline retail market in mainland China by closing all its remaining 18 stores by June 30, 2025, due to declining sales and a shift towards online shopping [1][3]. Financial Performance - For the fiscal year ending March 31, 2025, Sasa International reported a 9.7% year-on-year decline in total revenue to HKD 3.942 billion, with net profit plummeting 64.8% to HKD 76.97 million [2][3]. - The core market of Hong Kong and Macau saw a revenue drop of 12.3% to HKD 2.992 billion, accounting for 75.9% of total revenue [2]. - The Southeast Asian market emerged as a growth engine, with offline sales increasing by 15.4% to HKD 0.332 billion [2]. Market Dynamics - The mainland China market experienced a 10.5% decline in revenue to HKD 0.521 billion, with online channels representing 80.3% of sales, a slight increase of 0.6% to HKD 0.418 billion, while offline sales fell 38.2% to HKD 0.103 billion [3]. - Sasa's strategy to close all offline stores in mainland China is attributed to the dominance of online sales and the inability to achieve economies of scale with the current number of stores [3]. Competitive Landscape - Sasa International's competitive advantage has weakened due to the rise of domestic beauty brands and local beauty stores, leading to a reduction in the number of stores from 77 to 37 since the fiscal year 2022 [3]. - The company plans to focus resources on developing its online business and enhancing brand visibility through social media and digital channels [3]. Product Quality Issues - Sasa faced a penalty of HKD 990,000 due to quality issues with its "sasatinnie Moisturizing Hand Cream," which was found to have a bacterial count exceeding the safety standards by 410 times [4][5].

Core Viewpoint - Sa Sa International Holdings Limited has announced the closure of its last 18 offline stores in mainland China by June 30, marking its exit from the mainland offline retail market. The company's annual revenue for the fiscal year ending March 31, 2025, decreased by 9.7% to HKD 3.942 billion, with net profit plummeting by 64.8% to HKD 76.97 million [2][5]. Financial Performance - For the fiscal year 2024/25, Sa Sa International reported a total revenue of HKD 3.942 billion, a decline of 9.7% year-on-year [5]. - The net profit for the same period fell significantly by 64.8% to HKD 76.97 million [5]. - The core market of Hong Kong and Macau saw a revenue drop of 12.3% to HKD 2.992 billion, accounting for 75.9% of total revenue [5]. - The Southeast Asian market showed growth, with offline sales increasing by 15.4% to HKD 332 million [5]. Market Dynamics - The mainland China market is experiencing a "strong online, weak offline" trend, with total revenue declining by 10.5% to HKD 521 million, where online sales accounted for 80.3% of the revenue [6][8]. - Offline sales in mainland China plummeted by 38.2% to HKD 103 million [6]. Strategic Shift - Sa Sa International plans to focus resources on developing its online business, enhancing marketing efforts on popular social media platforms and digital channels to increase the visibility and competitiveness of its exclusive brands [9]. Historical Context - Sa Sa International entered the mainland market in 2005 and expanded its store count to 77 by the fiscal year 2021. However, competition from domestic beauty brands has eroded its market advantage, leading to a reduction in store numbers [8].