Supply Chain Shift - US tariffs on Chinese goods led to a dramatic supply chain shift in the video game console industry [1] - China's share of US console imports decreased from nearly 90% to less than 5% due to tariffs as high as 88% [2] - Vietnam's share of US console imports increased to 75% or more with tariffs of about 10% or less [2] - Vietnamese manufacturers' monthly exports of video game consoles to the US increased from less than 30 million USD to over 400 million USD [3] Production and Investment - Key suppliers for Sony, Microsoft, and Nintendo have been building or acquiring new factories and warehouse space in Vietnam since early 2024 [3] - Analysts predict that production lines will not revert back to China, even if the tariffs disappear [3] Market Impact - US holiday shoppers may not have noticed the supply chain realignment because store shelves have remained stocked [4] - Consumers may have noticed price increases on some older video game console models due to the tariffs [4]

Supply Chain Shift - US tariffs on China, reaching as high as 88%, triggered a significant supply chain shift in the video game console industry [1][2] - Vietnam has become a primary source for US console imports, accounting for 75% or more, due to tariffs of approximately 10% or less [2] - Key suppliers for Sony, Microsoft, and Nintendo have been establishing or expanding manufacturing and warehouse facilities in Vietnam since early 2024 [3] Production and Export - Vietnamese manufacturers experienced a substantial increase in video game console exports to the US, rising from under $30 million per month to over $400 million per month [3] Market Impact - Despite the supply chain realignment, US store shelves have remained stocked with video game consoles [4] - Consumers may have observed price increases in some older console models due to the tariffs [4] Future Outlook - Analysts predict that the production shift to Vietnam is likely to be permanent, even if tariffs are removed [3]