Core Insights - The opening of the first store in the Middle East at Hamad International Airport in Doha marks a significant expansion for Pop Mart, being the first 24/7 operational store globally, aimed at providing warmth and companionship to travelers [1][2] - The store's location is strategic, situated in a high-traffic area of an airport recognized as the best globally in 2024, with a transit passenger rate of 74% [1] - The store features a travel-exclusive product line, "Starry People Wonderful Journey Series," designed to cater to travelers' needs, including items like card holders and plush toys [1] Expansion Strategy - The Middle East store is part of Pop Mart's global expansion strategy, which includes establishing regional headquarters and opening stores in key locations such as the UK and Indonesia [2] - As of June 30, Pop Mart operates 571 stores across 18 countries, with a net increase of 40 physical stores and 105 robot stores in the first half of the year [2] Financial Performance - Pop Mart's global business has become a key growth driver, with significant revenue increases across all regions in the first half of 2025, including a 135.2% increase in China and a staggering 1142.3% increase in the Americas [3] - The company reported a projected revenue growth of 245%-250% for Q3 2024, with overseas revenue expected to grow by 365%-370% [3] Market Trends - The opening of the Middle East store reflects Pop Mart's exploration of new tourism consumption scenarios, with a focus on travel retail as a core direction for global expansion [4] - The brand's products are increasingly becoming popular as "travel souvenirs," with recent openings in various tourist hotspots enhancing their visibility and appeal [4]