Hypebeast Limited (Incorporated in the Cayman Islands with limited liability) 倴剋纈䃋鏽ⱁ䧭用⛓剤ꣳⰗ (Stock Code / 肆⟨➿贫: 00150) HYPEBEAST LIMITED (THE "COMPANY") - NOTICE OF PUBLICATION OF 2024/25 INTERIM REPORT ("CURRENT CORPORATE COMMUNICATION") 11 December 2024 Dear registered shareholder(s), The English and Chinese versions of the Company's Current Corporate Communication are available on the Company's website at hypebeast.com and on the HKEXnews website at www.hkexnews.hk or the arranged printed form(s) of Curre ...

Financial Performance - For the first half of the fiscal year 2025, the media segment's revenue was HKD 278.6 million, a decrease of 1.6% compared to HKD 283.1 million in the first half of fiscal year 2024[18]. - The gross profit for the media segment in the first half of fiscal year 2025 was HKD 145.4 million, down 5.0% from HKD 153.1 million in the same period last year[18]. - The gross margin for the media segment decreased to 52.2% in the first half of fiscal year 2025 from 54.1% in the first half of fiscal year 2024[18]. - E-commerce and retail segment revenue fell by 47.8% from HKD 156,900,000 in the first half of FY2024 to HKD 81,900,000 in FY2025, with gross profit decreasing by 48.3% to HKD 27,800,000[22]. - The overall gross profit of the group decreased by approximately 16.2% from HKD 206,800,000 in the first half of FY2024 to HKD 173,200,000 in FY2025, while the overall gross margin increased from about 47.0% to 48.1%[25]. - As of September 30, 2024, the group's revenue for the six months was approximately HKD 360,498,000, a decrease of 18.1% compared to HKD 440,007,000 for the same period in 2023[54]. - The group's gross profit for the six months ended September 30, 2024, was HKD 173,225,000, down from HKD 206,826,000 in the previous year, reflecting a decline of 16.3%[54]. - The group reported a profit before tax of HKD 25,052,000 for the six months, compared to a loss of HKD 7,738,000 in the same period last year[54]. - The net profit for the period was HKD 20,235,000, a significant recovery from a loss of HKD 9,983,000 in the previous year[54]. - The company reported a total of HKD 20,235,000 in profit for the period, contributing to a total comprehensive income of HKD 21,913,000[58]. - For the six months ended September 30, 2024, the group reported a profit of HKD 20,235,000 compared to a loss of HKD 9,983,000 for the same period in 2023, representing a significant turnaround[84]. - Basic earnings per share for the six months ended September 30, 2024, was HKD 0.99, compared to a loss of HKD 0.49 in the previous year[84]. Cost Management and Efficiency - The company is focusing on operational efficiency and cost management to ensure profitability growth across all segments[8]. - Key initiatives include automating repetitive administrative tasks and implementing strict cost control measures[9]. - The group reduced selling and marketing expenses by 28.9% to HKD 65,200,000, with the percentage of revenue decreasing from 20.9% to 18.1%[26]. - Administrative and operating expenses decreased by 32.1% to HKD 84,600,000, with the percentage of revenue dropping from 28.3% to 23.5%[28]. - The group’s cost of revenue decreased by approximately 19.7% from HKD 233,200,000 in the first half of FY2024 to HKD 187,300,000 in FY2025[24]. - The group expects cost-saving measures to continue positively impacting financial performance for the remainder of the fiscal period[27]. - The group incurred a cost of goods sold of HKD 52,147,000 for the six months ended September 30, 2024, down from HKD 97,122,000 in the previous year, reflecting improved cost management[81]. Cash Flow and Financial Stability - Operating cash inflow for the first half of FY2025 was HKD 22,600,000, significantly up from HKD 3,100,000 in the first half of FY2024[31]. - The net cash generated from operating activities for the six months ended September 30, 2024, was HKD 22,635,000, a significant increase from HKD 3,092,000 in the same period last year[59]. - The company reported a net cash outflow from investing activities of HKD 41,493,000 for the six months ended September 30, 2024, compared to a net inflow of HKD 3,101,000 in the previous year[59]. - The cash and cash equivalents at the end of the reporting period were HKD 123,489,000, down from HKD 183,492,000 at the beginning of the period, representing a decrease of approximately 32.7%[59]. - The group had cash and cash equivalents of HKD 123,500,000 as of September 30, 2024, primarily held in HKD, USD, and RMB[34]. - The group has implemented prudent treasury policies to ensure sufficient cash flow and financial stability amid global economic uncertainties[42]. Assets and Liabilities - As of September 30, 2024, the company's total assets amounted to HKD 526,996,000, compared to HKD 511,757,000 as of March 31, 2024, reflecting an increase of approximately 2.4%[55]. - The total equity as of September 30, 2024, was HKD 474,047,000, down from HKD 480,332,000 as of March 31, 2024, indicating a decrease of approximately 1.1%[57]. - The company's non-current assets totaled HKD 101,253,000 as of September 30, 2024, compared to HKD 118,120,000 as of March 31, 2024, reflecting a decrease of approximately 14.3%[55]. - The company's current liabilities increased to HKD 132,820,000 as of September 30, 2024, from HKD 123,496,000 as of March 31, 2024, indicating an increase of approximately 7.0%[55]. - Total trade and other payables as of September 30, 2024, were HKD 88,086,000, compared to HKD 73,387,000 as of March 31, 2024, indicating an increase in liabilities[95]. - Trade receivables as of September 30, 2024, amounted to HKD 133,500,000, an increase from HKD 125,372,000 as of March 31, 2024[88]. - The group recognized contract assets of HKD 20,530,000 related to advertising space provided, up from HKD 9,625,000 as of March 31, 2024[91]. Shareholder Information and Dividends - The company paid dividends totaling HKD 29,210,000 during the reporting period[59]. - The group declared and paid a final dividend of HKD 0.00359 per ordinary share, totaling HKD 7,370,000, and a special dividend of HKD 0.01063 per ordinary share, totaling HKD 21,830,000[80]. - The board has declared an interim dividend of HKD 0.00179 per ordinary share for the first half of the fiscal year 2025, compared to no dividend in the first half of fiscal year 2024[115]. - As of September 30, 2024, CORE Capital holds 1,485,000,000 shares, accounting for 72.29% of the total issued shares[112]. - As of September 30, 2024, the company has issued 2,054,129 shares, representing approximately 0.04% of the total issued shares[104]. Corporate Governance and Compliance - The company has confirmed compliance with the corporate governance code, except for the separation of the roles of Chairman and CEO, which are held by the same individual, Mr. Ma[119]. - The board believes that Mr. Ma's dual role as Chairman and CEO provides strong and effective leadership for the company[119]. - The company has adopted the standard code of conduct for securities trading by directors, confirming full compliance with no non-compliance incidents reported during the six months ended September 30, 2024[120]. - The interim financial information for the six months ended September 30, 2024, has been reviewed by the company's audit committee[132]. - The company emphasizes the importance of corporate transparency and accountability to maintain stakeholder trust and long-term value creation[119]. Market and Investment Activities - The company has not made any significant investments or acquisitions during the six months ended September 30, 2024[50]. - The company has not purchased, sold, or redeemed any of its listed securities during the six months ending September 30, 2024[117]. - The company has no treasury shares as of September 30, 2024[118]. - The company has not reported any competition or conflict of interest involving its directors or major shareholders as of September 30, 2024[114]. - The company acquired approximately 30 units of Bitcoin at a cost of HKD 13,200,000 in December 2021[101]. - As of November 21, 2024, the market value of Bitcoin held by the company is HKD 22,807,000[101]. - The company's intangible assets include Bitcoin and Ethereum valued at approximately HKD 20,613,000 and HKD 12,047,000 respectively as of September 30, 2024[101]. Employment and Human Resources - The group employed 421 staff as of September 30, 2024, down from 523 staff a year earlier, resulting in a reduction in employee costs to approximately HKD 133,800,000 from HKD 171,100,000[52].

第 1 頁 共 2 頁 v 1.1.1 EF001 免責聲明 | 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因 公告全部或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 | | | --- | --- | | 股票發行人現金股息公告 | | | 發行人名稱 | Hypebeast Limited | | 股份代號 | 00150 | | 多櫃檯股份代號及貨幣 | 不適用 | | 相關股份代號及名稱 | 不適用 | | 公告標題 | 宣派截至2024年9月30日止六個月之中期股息 | | 公告日期 | 2024年11月22日 | | 公告狀態 | 新公告 | | 股息信息 | | | 股息類型 | 中期（半年期） | | 股息性質 | 普通股息 | | 財政年末 | 2025年3月31日 | | 宣派股息的報告期末 | 2024年9月30日 | | 宣派股息 | 每 股 0.00179 HKD | | 股東批准日期 | 不適用 | | 香港過戶登記處相關信息 | | | 派息金額及公司預設派發貨幣 | 每 股 ...

Financial Performance - Hypebeast Limited reported revenue of HKD 360.5 million for the first half of FY2025, a decrease of HKD 79.5 million or 18.1% compared to HKD 440.0 million in the first half of FY2024[6]. - Gross profit for the first half of FY2025 was HKD 173.2 million, down HKD 33.6 million or 16.2% from HKD 206.8 million in the first half of FY2024, with a gross margin increase to 48.1% from 47.0%[6]. - Net profit for the first half of FY2025 was HKD 20.2 million, compared to a net loss of HKD 10.0 million in the first half of FY2024, attributed to cost efficiency measures[6]. - EBITDA for the first half of FY2025 was HKD 45.2 million, significantly up from HKD 14.3 million in the first half of FY2024[3]. - Revenue for the six months ended September 30, 2024, was HKD 360,498 thousand, a decrease of 18.1% from HKD 440,007 thousand in the same period of 2023[39]. - Gross profit for the same period was HKD 173,225 thousand, down 16.3% from HKD 206,826 thousand year-on-year[39]. - The company reported a profit before tax of HKD 25,052 thousand, compared to a loss of HKD 7,738 thousand in the previous year[39]. - Net profit for the period was HKD 20,235 thousand, a significant recovery from a loss of HKD 9,983 thousand in the prior year[39]. - Basic earnings per share for the period was HKD 0.99, compared to a loss per share of HKD 0.49 in the same period last year[39]. Revenue Segmentation - Media segment revenue for the first half of FY2025 was HKD 278.6 million, a decrease of 1.6% from HKD 283.1 million in FY2024[23]. - Gross profit for the media segment was HKD 145.4 million, down 5.0% from HKD 153.1 million in FY2024, with a gross margin decline from 54.1% to 52.2%[24]. - E-commerce and retail segment revenue fell 47.8% to HKD 81.9 million from HKD 156.9 million in FY2024, with gross profit decreasing 48.3% to HKD 27.8 million[26]. - The total revenue from advertising space was HKD 242,912,000, an increase from HKD 223,031,000 in the previous year[51]. - Revenue from online and offline retail platform sales was HKD 73,974,000, down from HKD 149,044,000[51]. - Media segment revenue was HKD 278,618,000, down from HKD 283,111,000, while e-commerce and retail segment revenue was HKD 81,880,000, down from HKD 156,896,000[53]. Cost Management and Efficiency - Overall cost of revenue decreased approximately 19.7% to HKD 187.3 million from HKD 233.2 million in FY2024, primarily due to lower sales in the e-commerce and retail segment[28]. - Total administrative and operating expenses decreased by 32.1% to HKD 84.6 million from HKD 124.6 million in FY2024, reflecting cost efficiency measures[33]. - Marketing expenses reduced by 28.9% to HKD 65.2 million from HKD 91.8 million in FY2024, as the company shifted to more cost-effective organic marketing channels[31]. - The company anticipates that cost-saving measures will continue to positively impact financial performance for the remainder of the fiscal period[32]. Operational Strategy - Hypebeast aims to enhance operational efficiency and profitability through improved internal processes and cost management strategies[10]. - Key initiatives include automating repetitive administrative tasks and implementing strict cost control measures to maintain operational discipline[11]. - The company is focusing on community engagement and developing immersive experiences to strengthen brand loyalty and user participation[16]. - Hypebeast's agency business is positioned to bridge the gap between media influence and e-commerce capabilities, leveraging data and insights for strategic enhancement[18]. - The company plans to create a more cohesive ecosystem that integrates its media, e-commerce, and agency services to drive growth and influence[17]. Cash Flow and Assets - Operating cash inflow for the first half of FY2025 was HKD 22.6 million, compared to HKD 3.1 million in FY2024, driven by higher supplier credit levels[35]. - Cash and cash equivalents decreased by HKD 61.6 million in FY2025, compared to a decrease of HKD 10.8 million in FY2024[36]. - Total assets as of September 30, 2024, were HKD 526,996 thousand, an increase from HKD 511,757 thousand as of March 31, 2024[41]. - The company’s cash and cash equivalents decreased to HKD 123,489 thousand from HKD 183,492 thousand, a decline of 32.7%[41]. - Non-current assets decreased to HKD 101,253 thousand from HKD 118,120 thousand, a reduction of 14.3%[41]. Dividends and Shareholder Information - The company declared an interim dividend of HKD 0.00179 per ordinary share for the first half of FY2025[4]. - The board has declared an interim dividend of HKD 0.00179 per ordinary share for the first half of the fiscal year 2025, compared to no interim dividend for the first half of fiscal year 2024[81]. - The company declared a final dividend of HKD 0.00359 per share, totaling HKD 7,370,000, and a special dividend of HKD 0.01063 per share, totaling HKD 21,830,000[62]. - The company will suspend the transfer of shares from December 9, 2024, to December 11, 2024, to determine shareholders' entitlement to the interim dividend[82]. Corporate Governance - The company has complied with the corporate governance code, except for the separation of the roles of Chairman and CEO, which are held by the same individual[85]. - The board believes that the dual role of the Chairman and CEO provides strong and effective leadership for the company[87]. - All directors confirmed compliance with the trading standards for securities transactions during the six months ended September 30, 2024[88]. - The interim results and unaudited condensed consolidated financial information for the six months ended September 30, 2024, have been reviewed by the audit committee[89]. - No significant events affecting the company's business operations have occurred after September 30, 2024, up to the date of this announcement[90].

倴剋纈䃋鏽ⱁ䧭用⛓剤ꣳⰗ (肆⟨➿贫00150) 倴劥Ⱇデ傈劍㛂遤袚✲捀꼛厣囙⯓欰⿻勛蕃䕒㥏㡦栬用ꬌ㛂遤袚✲捀ꡠ⧉뚀㥏㡦悮뜩琼㥏㡦⿻랔 啟兰⯓欰 袚✲剚〮傈劍 꼛厣囙 껻度❜僒⿻穡皿䨾剤ꣳⰗ⿻껻度耢ざ❜僒䨾剤ꣳⰗ㼩劥Ⱇデ涸Ⰹ㺂嚌♶頾顑㼩Ⱖ彋焷䚍䧴㸤侮䚍 ❠♶涮邍⟤⡦耫僈⚛僈焷邍爚嚌♶㽠㔔劥Ⱇデ鿈䧴⟤⡦鿈ⴕⰉ㺂罜欴欰䧴㔔⣜飅鑪瘞Ⰹ㺂罜䒸荞 涸⟤⡦䴦㣟䪭二⟤⡦顑⟤ 껻度✳ꨫ✳㔋䎃⼧♧剢⼧✳傈 Hypebeast Limited Hypebeast Limitedչ劥Ⱇպ袚✲չ袚✲պ剚չ袚✲剚պ阌姽㹒⡑劥Ⱇ㼟倴✳ꨫ✳㔋 䎃⼧♧剢✳⼧✳傈僤劍❀莊遤袚✲剚剚陾Ⱖ⚥陾玑⺫䭍罌䣂⿻䪡ⲥ涮⡑劥Ⱇ⿻Ⱖ꣡㿂Ⱇ䨔荛 ✳ꨫ✳㔋䎃⛰剢♲⼧傈姺Ⱉ⦐剢⛓劢竤㻤呍竸ざ⚥劍噠籑⟃⿻罌䣂崣涮⚥劍肆䜂㥶剤 䪭袚✲剚ㄐ Hypebeast Limited ⚺䌏 痧 1 갤Ⱏ 1 갤 ...

目錄 | 公司資料 | 2 | | --- | --- | | 里程碑 | 3 | | 主席致辭 | 4 | | 業務概覽 | 6 | | 財務摘要 | 8 | | 管理層討論及分析 | 10 | | 董事、高級管理層及公司秘書的履歷詳情 | 19 | | 企業管治報告 | 21 | | 董事會報告 | 29 | | 獨立核數師報告 | 49 | | 綜合損益及其他全面收益表 | 53 | | 綜合財務狀況表 | 54 | | 綜合權益變動表 | 55 | | 綜合現金流量表 | 56 | | 綜合財務報表附註 | 58 | | 財務概要 | 110 | 1 2 年報 2023–2024 公司 資料 董事會 執行董事 馬柏榮先生（主席兼行政總裁） 李苑彤女士 獨立非執行董事 潘麗琼女士 關倩鸞女士 黃啟智先生 審核委員會 黃啟智先生（主席） 潘麗琼女士 關倩鸞女士 薪酬委員會 潘麗琼女士（主席） 馬柏榮先生 黃啟智先生 提名委員會 馬柏榮先生（主席） 潘麗琼女士 關倩鸞女士 公司秘書 張雅敏女士 授權代表 馬柏榮先生 張雅敏女士 香港股份過戶登記分處 香港中央證券登記有限公司 香港 灣仔皇后大道東183號 合 ...

Financial Performance - For the fiscal year 2024, Hypebeast Limited reported total revenue of HKD 895,700,000, a decrease of HKD 64,300,000 or 6.7% compared to fiscal year 2023[11]. - Gross profit for fiscal year 2024 was HKD 413,500,000, down HKD 92,000,000 or 18.2%, with a gross margin of 46.2%, a decline of 6.4 percentage points from 52.6% in fiscal year 2023[4][11]. - Net profit for fiscal year 2024 was HKD 22,300,000, a significant improvement from a net loss of HKD 5,100,000 in fiscal year 2023[11]. - Total revenue for the year was HKD 895,652,000, a decrease of 6.7% from HKD 959,973,000 in the previous year[60]. - Gross profit for fiscal year 2024 was HKD 413,458,000, down 18.2% from HKD 505,418,000 in the previous year[73]. - The company reported a profit of 22,307,000 HKD for the fiscal year 2024, compared to a loss of 5,069,000 HKD in fiscal year 2023[92]. Segment Performance - The media segment generated revenue of HKD 608,272,000 in fiscal year 2024, a decrease of HKD 35,933,000 or 5.6% compared to fiscal year 2023[18]. - The e-commerce and retail segment reported revenue of HKD 287,380,000, down HKD 28,388,000 or 9.0% from HKD 315,768,000 in fiscal year 2023[10]. - The media segment's revenue for fiscal year 2024 was HKD 608,300,000, down 5.6% from HKD 644,200,000 in fiscal year 2023, with a gross profit of HKD 327,100,000, a decrease of 12.7%[36]. - Total revenue for the media segment was 608,272,000 HKD, while the e-commerce and retail segment generated 287,380,000 HKD, leading to a total revenue of 895,652,000 HKD[111]. Cost Management - The cost of revenue increased by approximately 6.1% from HKD 454,600,000 in fiscal year 2023 to HKD 482,200,000 in fiscal year 2024, primarily due to increased promotional activities[21]. - Administrative and operating expenses decreased by 7.1% to HKD 213,600,000 in fiscal year 2024, with a stable revenue percentage of 23.9%[24]. - The company incurred total employee costs of 319,870,000 HKD in fiscal year 2024, a decrease from 327,516,000 HKD in fiscal year 2023[91]. - Marketing expenses were reduced by shifting strategies from high-cost paid channels to lower-cost organic marketing channels, maintaining performance levels while achieving cost efficiency[23]. Cash Flow and Assets - The net cash inflow from operating activities was HKD 70,600,000 in fiscal year 2024, compared to an outflow of HKD 65,500,000 in fiscal year 2023, mainly due to improvements in working capital[27]. - Current assets increased to HKD 511,757,000 in 2024, compared to HKD 497,664,000 in 2023, driven by an increase in cash and cash equivalents to HKD 183,492,000 from HKD 166,021,000[50]. - The cash and cash equivalents at the end of fiscal year 2024 increased to HKD 183,492,000 from HKD 166,021,000 at the beginning of the year[72]. - The company's lease liabilities for the fiscal year 2024 amount to HKD 44,357,000, down from HKD 63,151,000 in 2023, indicating a reduction in financial obligations[145]. Dividends and Shareholder Returns - The company plans to pay a final dividend of HKD 0.00359 per share and a special dividend of HKD 0.01063 per share for fiscal year 2024[10]. - The proposed final dividend is HKD 0.00359 per ordinary share, totaling HKD 7,370,000, and a special dividend of HKD 0.01063 per ordinary share, totaling HKD 21,830,000, subject to shareholder approval[118]. - The company has proposed a final dividend of HKD 0.00359 per ordinary share and a special dividend of HKD 0.01063 per ordinary share for the fiscal year 2024, compared to no dividends in fiscal year 2023[147]. Strategic Focus - Hypebeast Limited is focusing on enhancing operational efficiency and profit growth through strict cost control and budget measures[14]. - The company aims to develop immersive virtual and physical experiences to engage its audience and strengthen community ties[16]. - Hypebeast Limited is leveraging data from its e-commerce and retail operations to inform its media strategy and enhance customer engagement[17]. - The company aims to enhance operational efficiency and cost management to maximize profitability and support strategic reinvestment for long-term growth[29]. Other Financial Metrics - EBITDA for fiscal year 2024 was HKD 72,898,000, an increase from HKD 60,099,000 in fiscal year 2023[10]. - Basic and diluted earnings per share for fiscal year 2024 were both HKD 1.09, compared to a loss of HKD 0.25 per share in the previous year[73]. - Deferred tax expenses for fiscal year 2024 were HKD 10,509,000, a decrease from HKD 22,808,000 in fiscal year 2023[73]. - The company reported a net foreign exchange loss of HKD 2,112,000, down from HKD 5,723,000 in the previous year, indicating improved currency management[64].

Financial Performance - For the six months ended September 30, 2023, the company reported a net exchange gain of HKD 2,576,000, compared to a loss of HKD 8,560,000 in the same period of 2022, indicating a significant improvement [3]. - Total income for the six months ended September 30, 2023, was HKD 4,295,000, a decrease of 70.8% from HKD 14,696,000 in the previous year [3]. - The company reported a loss attributable to owners of the company of HKD 9,983,000 for the six months ended September 30, 2023, compared to a loss of HKD 64,693,000 in the same period of the previous year, indicating a significant reduction in losses [14]. - The company recorded a net cash inflow from operating activities of HKD 3.1 million in the first half of fiscal year 2024, compared to a cash outflow of HKD 61.8 million in the same period last year [84]. - The company narrowed its net loss to HKD 10,000,000 in the first half of fiscal year 2024, a significant reduction of 84.6% compared to HKD 64,700,000 in the same period last year [90]. - The total comprehensive loss for the period was approximately HKD 25.6 million, compared to HKD 82.2 million for the same period in 2022 [120]. - The company reported a basic loss per share of HKD (0.49), compared to HKD (3.15) in the previous year, indicating an improvement in performance [182]. Revenue and Profitability - Media segment revenue for the first half of fiscal year 2024 was HKD 280 million, a decrease of 6.1% compared to HKD 300 million in the first half of fiscal year 2023 [71]. - The gross profit for the media segment in the first half of fiscal year 2024 was HKD 150 million, down by HKD 22.7 million or 12.9% from the previous year [77]. - The e-commerce and retail segment's gross profit for the first half of fiscal year 2024 was HKD 53.7 million, a decrease of HKD 4.7 million or 8.1% compared to HKD 58.4 million in the first half of fiscal year 2023 [79]. - Overall gross profit decreased by approximately 11.7% to HKD 210 million in the first half of fiscal year 2024 from HKD 230 million in the previous year [81]. - The e-commerce and retail segment's revenue increased by 5.7% to HKD 160,000,000 in the first half of fiscal year 2024, driven by inventory optimization and increased promotional activities [89]. - Total revenue for the media segment reached HKD 283,111,000, while the e-commerce and retail segment generated HKD 156,896,000, resulting in a combined total of HKD 440,007,000 [161]. Expenses and Liabilities - The company incurred a tax expense of HKD 2,245,000 for the six months ended September 30, 2023, compared to HKD 19,198,000 in the same period of 2022, representing an 88.3% decrease [5]. - Selling and marketing expenses decreased by 12.1% to HKD 91,800,000, representing 20.9% of revenue, down from 23.2% in the previous year [93]. - Administrative and operating expenses increased by 3.5% to HKD 125,000,000, accounting for 28.3% of revenue, up from 26.8% in the previous year [95]. - The group incurred a loss before tax of approximately HKD 7.7 million for the six months ended September 30, 2023, compared to a loss of HKD 45.5 million for the same period in 2022 [120]. - The company reported a net cash outflow from financing activities of HKD 16,990,000 for the six months ended September 30, 2023, compared to HKD 9,116,000 in the previous year [122]. Assets and Equity - As of September 30, 2023, the group had total assets of approximately HKD 590 million, down from HKD 640 million as of March 31, 2023 [108]. - Total liabilities decreased to approximately HKD 150 million from HKD 180 million as of March 31, 2023, resulting in shareholders' equity of approximately HKD 440 million [108]. - The company's total assets amounted to HKD 468,294,000, a decrease of 5.9% from HKD 497,664,000 as of March 31, 2023 [121]. - The total equity of the company as of September 30, 2023, was HKD 442,841,000, down from HKD 466,605,000, indicating a decrease of 5.1% [121]. Shareholder and Governance - The company has a major shareholder, CORE Capital, holding 1,485,000,000 shares, representing 72.29% of the total issued shares [44]. - The company has adopted the corporate governance code and confirmed compliance with the relevant provisions, except for the separation of roles between the Chairman and CEO [41]. - The company’s board believes that the dual role of the Chairman and CEO provides strong and consistent leadership [58]. - The company has not declared or proposed any dividends during the interim period [166]. Operational Developments - The company operates in two main segments: media assets providing creative advertising services and digital media distribution, and e-commerce and retail selling apparel and lifestyle products [61]. - The company is focusing on developing new editorial categories to attract a broader user base, including golf, arts, and entertainment content [70]. - The company continues to invest in consumer short videos and social media platforms to enhance brand awareness and attract new users [70]. - The company aims to integrate its e-commerce and retail shopping media platform directly into its media platforms to encourage user conversion [70]. - The company has optimized its inventory and product mix to improve gross and net profit margins amid ongoing business optimization efforts [79]. Foreign Exchange and Interest Rates - The company experienced a significant improvement in foreign exchange gains, recording a net gain of HKD 2.6 million in the first half of fiscal year 2024, compared to a net loss of HKD 8.6 million in the previous year [82]. - The company’s cash and cash equivalents were subject to interest rates ranging from 0.001% to 5.42% as of September 30, 2023, compared to 0.001% to 4.63% as of March 31, 2023 [16]. - The effective interest rate for floating rate borrowings ranged from 3.94% to 6.92% as of September 30, 2023, compared to 4.13% to 4.65% as of March 31, 2023 [32]. Employment and Costs - Employee costs for the six months ended September 30, 2023, were approximately HKD 170 million, an increase from HKD 160 million for the same period in 2022, mainly due to severance payments and other employee-related expenses [118]. - The group employed a total of 523 employees as of September 30, 2023, down from 553 employees as of September 30, 2022 [118].

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整 性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或因依賴該等內容而 引致的任何損失承擔任何責任。 Hypebeast Limited （於開曼群島註冊成立之有限公司） （股份代號：00150） 截至二零二三年九月三十日止六個月之 中期業績公告 中期業績 Hypebeast Limited（「本公司」）董事（「董事」）會（「董事會」）呈列本公司及其附屬公司（統稱「本集團」）截 至二零二三年九月三十日止六個月（「二零二四財年上半年」）的未經審核簡明綜合中期業績，連同截至 二零二二年九月三十日止六個月（「二零二三財年上半年」）的未經審核比較數字如下： 財務摘要 二零二四 二零二三 財年上半年 財年上半年 千港元 千港元 （未經審核） （未經審核） 收益 440,007 450,014 — 媒體 283,111 301,564 — 電子商務及零售 156,896 148,450 毛利 206,826 234,225 毛利率 47.0% 52.0% 銷售及營銷開支 (91,815) (104,388) 行政及 ...

Website and Audience Engagement - The average monthly unique visitors to the website increased by 14.6% compared to the 2022 fiscal year[11] - Total social media followers reached 34 million, reflecting significant growth in audience engagement[11] - Hypebeast's platforms, including Hypebeast, Hypebae, and Popbee, have gained the trust of over one million global readers[17] Revenue and Financial Performance - Total revenue for the fiscal year 2023 was HKD 960 million, with a gross profit of HKD 505 million[30] - Media revenue accounted for HKD 644 million, while e-commerce and retail revenue reached HKD 316 million[30] - The company reported a pre-tax profit of HKD 18 million, despite an annual loss of HKD 5 million[30] - The media segment's revenue for fiscal year 2023 was HKD 644.2 million, a slight decrease of 1.4% from HKD 653.6 million in fiscal year 2022[44] - The media segment's gross profit for fiscal year 2023 was HKD 374.5 million, down from HKD 450.9 million in fiscal year 2022[44] - The adjusted profit for the fiscal year 2023 decreased by 80.3% to HKD 27,900,000 from HKD 141,700,000 in fiscal year 2022[52] - EBITDA for fiscal year 2023 decreased by 56.8% to HKD 93,100,000 from HKD 215,800,000 in fiscal year 2022[52] - Revenue cost increased by approximately 31.3% to HKD 454,600,000 in fiscal year 2023 from about HKD 346,300,000 in fiscal year 2022[53] - Overall gross margin decreased from approximately 61.3% in fiscal year 2022 to about 52.6% in fiscal year 2023[54] Operational Efficiency and Cost Control - The company plans to prioritize operational efficiency and cost control to ensure profitability across all departments[13] - The company implemented cost and efficiency measures to mitigate risks during economic challenges[9] - The company aims to enhance its ecosystem to strengthen connections between brands and readers, focusing on unique and authentic content[14] - The company is focusing on creating new products and experiences to generate long-term value[13] Market Expansion and New Initiatives - The company launched new platforms targeting Latin America and Africa, expanding its content reach[10] - The company is expanding its retail presence with flagship stores in New York and Hong Kong, and official stores on Tmall and WeChat in mainland China[26] - The company is launching Hypebeast Latin America and Hypebeast Africa to provide high-quality content tailored to unique regional interests[43] - The company is expanding its digital content offerings to attract a broader audience, including new editorial categories in golf, arts, and entertainment[43] Employee and Workforce Management - The company employed a total of 576 employees as of March 31, 2023, compared to 470 employees on March 31, 2022, reflecting an increase in workforce[80] - Employee costs for the fiscal year ending March 31, 2023, amounted to approximately HKD 317.2 million, up from HKD 240.9 million for the previous fiscal year, primarily due to the increase in employee numbers[80] - The company maintained a focus on employee welfare, offering benefits such as fitness membership discounts and pet-friendly offices[196] - The company organized year-end parties to recognize employee contributions, enhancing employee engagement[196] Corporate Governance and Compliance - The company has achieved compliance with the corporate governance code, except for the separation of the roles of Chairman and CEO[93] - The company has a strong commitment to corporate governance, emphasizing transparency and accountability to maintain stakeholder trust[93] - The board consists of five members, including three independent non-executive directors, ensuring a balance of experience and independent judgment[95] - The company has established a whistleblowing policy to prevent corruption and bribery, with internal reporting channels available for employees[124] Environmental, Social, and Governance (ESG) Initiatives - The group reported a continuous reduction in emissions and resource consumption due to waste reduction initiatives implemented during the reporting period[135] - The group has established clear short-term and long-term sustainability goals to support the Hong Kong government's aim for carbon neutrality by 2050[135] - The group aims to reduce greenhouse gas emissions by approximately 3% by 2026 and achieve carbon neutrality in Hong Kong and China by 2050 and 2060, respectively[185] - The company recognizes climate change as a significant risk and is integrating identified risks into its business strategy and risk management framework[184] Financial Position and Cash Flow - The company recorded a net cash outflow from operating activities of HKD 65,500,000 in FY2023, compared to an inflow of HKD 158,600,000 in FY2022[60] - Total assets as of March 31, 2023, were approximately HKD 642,400,000, down from HKD 730,000,000 a year earlier, with total liabilities decreasing from HKD 252,100,000 to HKD 175,800,000[62] - Cash and cash equivalents decreased by HKD 118,200,000 to HKD 166,000,000 as of March 31, 2023, impacted by a net cash outflow from financing activities of HKD 40,800,000[60] Risk Management and Internal Controls - The board has reviewed the effectiveness of the risk management and internal control systems, concluding that they are adequate and effective for the year ended March 31, 2023[126] - The company has implemented measures to reduce credit risk, including credit assessments for new customers and monitoring existing customers' financial conditions[70] - The company has established a system to assess sanction risks before engaging in business opportunities with sanctioned countries or individuals[126]