Financial Performance - Revenue decreased by approximately 10.3% from RMB 585.4 million in 2023 to RMB 525.2 million in 2024 due to weak consumer market performance [3]. - Net profit for 2024 was approximately RMB 81.9 million, a decline of about 43.6% compared to RMB 145.2 million in 2023 [4]. - The company's total revenue for the year ended December 31, 2024, was approximately RMB 525.2 million, a decrease of about 10.3% from RMB 585.4 million in 2023 [24]. - Revenue from online electronic guides sold through online travel platforms was approximately RMB 485.9 million, down 16.1% from RMB 579.2 million in 2023, accounting for about 92.5% of total revenue in 2024 [26]. - The gross profit for the year was RMB 164.9 million, down 26.1% from RMB 223.3 million in the previous year [53]. - The net profit for the year decreased from approximately RMB 145.2 million in 2023 to approximately RMB 81.9 million in 2024, representing a decline of about 43.5% [42]. - Basic and diluted earnings per share were RMB 4.99, down from RMB 9.20 in the previous year, reflecting a decrease of 45.5% [53]. - The total comprehensive income for the year was RMB 82.4 million, compared to RMB 143.8 million in 2023, indicating a decrease of 42.6% [54]. Operational Highlights - The number of online electronic guides increased from 60,147 in 2023 to 75,943 in 2024, representing a growth of 15,796 guides [5]. - The coverage of Chinese tourist attractions rose from 41,435 in 2023 to 49,734 in 2024, an increase of 8,299 attractions [5]. - The company has expanded its online electronic guide coverage to include 921 domestic AAAAA-level tourist attractions, 5,321 AAAA-level attractions, and 5,867 AAA-level attractions by December 31, 2024 [13]. - The company is focusing on enhancing user experience in online electronic guides and leveraging AR, MR, and AI technologies for innovative user engagement [6]. - The company is actively promoting its "Digital Scenic Spot" product to improve digital marketing solutions for tourist attractions [8]. - Collaborations with content creators on mobile internet platforms are aimed at increasing product awareness and user conversion rates [9]. - The company is committed to maintaining its market leadership in online electronic guides while investing in R&D and expanding coverage of tourist attractions [11]. Financial Management - Cash and cash equivalents increased to approximately RMB 219.5 million as of December 31, 2024, up from approximately RMB 125.1 million as of December 31, 2023 [44]. - The current ratio as of December 31, 2024, was approximately 1.0 times, down from approximately 1.7 times as of December 31, 2023, indicating a decrease in liquidity [44]. - The company maintained a prudent financial management approach, ensuring a healthy liquidity position throughout 2024 [43]. - The company has sufficient operational funds to continue its business in the foreseeable future, with no significant doubts regarding its going concern assumption [65]. Market Trends and Strategies - The Chinese domestic tourism market is undergoing significant changes, with a shift towards smart and digital tourism, driven by government measures to stimulate domestic consumption [19]. - The company believes it is well-positioned to capitalize on the recovery of the tourism industry and the opportunities presented by the widespread adoption of smart tourism [19]. - The company plans to leverage government support for the tourism industry and the growing middle-class consumer base in China to drive future growth [20]. - The company is focusing on building a comprehensive management and service system to enhance operational innovation and secondary sales revenue for scenic areas [22]. - The company is focusing on the latest developments in outbound tourism and adjusting its overseas online electronic guide business strategy accordingly [21]. Cost Management - Sales and distribution expenses decreased by approximately 10.2% year-on-year, while administrative expenses (excluding share-based payment expenses) increased by about 4.1% [7]. - Total sales costs decreased by approximately 0.5% from about RMB 362.1 million in 2023 to about RMB 360.3 million in 2024, primarily due to reductions in online travel platform commissions and customized content [32]. - Other income and gains decreased by approximately 61.6%, from about RMB 8.6 million in 2023 to about RMB 3.3 million in 2024, mainly due to foreign exchange losses and reduced interest income [34]. - Sales and distribution expenses decreased by approximately 10.5%, from about RMB 15.3 million in 2023 to about RMB 13.7 million in 2024, attributed to reduced offline promotion services and online marketing costs [35]. - Administrative expenses increased by approximately 4.0%, from about RMB 24.6 million in 2023 to about RMB 25.6 million in 2024, primarily due to increased R&D costs [36]. Employee and Governance - The company has established a union to enhance employee relations and reported no significant labor disputes in 2024 [50]. - The company has adopted and complied with the corporate governance code since the listing date [107]. - The audit committee, consisting of three independent non-executive directors, reviewed the financial performance for the reporting period [112]. - The board consists of three executive directors and three independent non-executive directors as of March 31, 2025 [126]. Future Outlook - The company expects to maintain its status as a "High-tech Enterprise," which allows for a reduced corporate income tax rate of 15% [86]. - The company is committed to continuous innovation in brand marketing through AI interactive technology to enhance customer attraction and brand reputation [24]. - The company is actively adjusting its operational strategies to address external challenges and competition, including optimizing its online electronic guide network to increase market share [24].

驢 跡 科 技 控 股 有 限 公 司（「本公司」）之 董 事（「董 事」）會（「董事會」）謹 此 宣 佈，本 公 司 董 事 會 會 議 謹 訂 於 二 零 二 五 年 三 月 三 十 一 日（星 期 一）舉 行，藉 以（其 中 包 括）批 准本公司及其附屬公司截至二零二四年十二月三十一日止年度之經審核綜合財 務 業 績 的 發 佈，以 及 考 慮 建 議 派 發 末 期 股 息（如 有）。 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負 責，對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部 或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 Lvji Technology Holdings Inc. 驢跡科技控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號︰1745） 董事會會議日期 臧偉仲 中國廣州，二零二五年三月十九日 於本公告日期，董事會包括三名執行董事，即臧偉仲先生、王磊先生及劉暉先生； 及三名獨立非執行董事，即顧劍璐女士、高媛媛女士及顧瑞珍女士。 承董事會命 驢跡科技控股有限公司 主席及執行董事 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公佈的內容概不負 責，對 其 準 確 性 或 完 整 性 亦 不 發 表 任 何 聲 明，並 明 確 表 示 概 不 就 因 本 公 佈 全 部 或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 Lvji Technology Holdings Inc. 驢跡科技控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號︰1745） 盈利警告 (i） 2024年 度 消 費 市 場 表 現 疲 弱，更 多 的 顧 客 傾 向 於 謹 慎 消 費 或 目 的 性 消 費， 且 文 旅 行 業 競 爭 加 劇，共 同 導 致 本 集 團 於2024年度來自在線電子導覽的收 益及經營利潤率產生波動； (ii) 本集團於2024年度對部分表現不及預期的在線電子導覽講解點採取了促銷 策 略，為 此 產 生 收 益 及 毛 利 下 滑。本 集 團 預 計 將 繼 續 採 取 促 銷 策 略 以 維 持 及擴大市場佔有率，增加部署境外高毛利的在線電子導覽講解點； (iii) 儘管本集團預期2024年 度 錄 得 收 益 及 盈 利 減 少，於 本 公 告 ...

承董事會命 驢跡科技控股有限公司 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負 責，對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部 或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 Lvji Technology Holdings Inc. 驢跡科技控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號︰1745） 變更總部及中國主要營業地點之地址 驢跡科技控股有限公司（「本公司」，連同其附屬公司，「本集團」）董事（「董事」）會（「董 事 會」）謹 此 宣 佈，本 公 司 的 總 部 及 中 華 人 民 共 和 國（「中 國」）主 要 營 業 地 點 自 二 零 二五年三月七日起搬遷至中華人民共和國廣東省廣州市天河區軟件路11號602室。 主席兼執行董事 臧偉仲 中國廣州，二零二五年三月七日 於本公告日期，董事會包括三名執行董事，即臧偉仲先生、王磊先生及劉暉先生； 及三名獨立非執行董事，即顧劍璐女士、高媛媛女士及顧瑞珍女士。 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負 責，對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部 或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 Lvji Technology Holdings Inc. 驢跡科技控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號︰1745） 補充公告 須予披露交易 附屬公司收購債權 茲 提 述 驢 跡 科 技 控 股 有 限 公 司（「本公司」）日 期 為 二 零 二 四 年 十 二 月 二 十 日 有 關 本 公 司 附 屬 公 司 收 購 債 權 之 公 告（「該公告」）。除 文 義 另 有 指 明 外，本 公 告 所 用 詞 彙與該公告所界定者應具有相同涵義。 董事會謹此提供以下有關本公司進行收購事項之理由及裨益的補充資料。 進行收購事項之理由及裨益 誠 如 該 公 告 所 披 露，董 事 會 認 為 收 購 事 項 對 本 集 團 有 利，因 為 此 舉 可 擴 展 本 集 團 的 景 區 全 託 管 運 營 業 務，亦 有 利 於 提 高 本 集 團 在 線 電 子 導 覽 業 務 在 中 國 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負 責，對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部 或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 Lvji Technology Holdings Inc. 驢跡科技控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號︰1745） 須予披露交易 附屬公司收購債權 收購事項 董 事 會 欣 然 宣 佈，本 公 司 全 資 附 屬 公 司 驢 跡 科 技 集 團 有 限 公 司 於2024年12月 19日 收 到 安 徽 省 產 權 交 易 中 心 的 競 價 結 果 通 知 單，獲 悉 其 於2024年12月17日 透過安徽省產權交易中心以人民幣約44.80百萬元的代價成功中標中安金融持 有的寧夏水洞溝等3戶企業不良債權。 上市規則的涵義 根據上市規則第十四章，由於有關收購事項之最高適用百分比率高於5%但 低 於25%，故 收 購 事 項 構 成 本 公 司 一 項 須 予 披 露 交 易，並 須 遵 守 上 市 規 則 第 十 四章的申報及公告規定。 – 1 – 有關本公司的資料 緒 言 董 ...

Financial Performance - Revenue increased by approximately 26.1% to about RMB 268.5 million from RMB 213.0 million in the same period last year[5] - Gross profit rose by approximately 26.4% to about RMB 99.7 million, with a gross margin of approximately 37.1% compared to 37.0% in the same period last year[5] - Net profit for the period was approximately RMB 52.3 million, a 1.6% increase from RMB 51.5 million in the same period last year[5] - Revenue increased by approximately 26.1% year-on-year to about RMB 268.5 million during the reporting period[10] - Net profit recorded was approximately RMB 52.3 million, representing a year-on-year increase of about 1.6%[13] - The overall profit margin decreased to 19.5% from 24.2% in the same period last year[6] - The company reported a pre-tax profit of RMB 82.62 million, up from RMB 63.86 million in the previous year[21] - The company’s net profit for the period was RMB 52.35 million, slightly up from RMB 51.52 million in the same period last year[21] - The company reported a net loss from foreign exchange of RMB 311 thousand, compared to a gain of RMB 240 thousand in the previous year[103] Revenue Sources - Revenue from online electronic guide sales was approximately RMB 268.2 million, an increase of about 27.2% due to a strong recovery in the travel market[9] - Revenue from online travel platform sales of electronic guides accounted for approximately 87.5% of total revenue, amounting to RMB 235.04 million, an increase of about 11.6% from RMB 210.60 million in the same period last year[25] - Revenue from travel agency sales of electronic guides was recorded at RMB 33.02 million during the reporting period, marking a return to sales after a hiatus due to the pandemic[26] - Revenue from online electronic guides sold through the 驢跡APP decreased by approximately 25.0% from about RMB 164,000 to approximately RMB 123,000[28] - Revenue from customized content sales decreased significantly to RMB 321 thousand from RMB 2,223 thousand, a decline of 85.5%[99] Cost Management - Sales and distribution expenses decreased by approximately 10.2% to about RMB 7.9 million, while administrative expenses decreased by approximately 0.6% to about RMB 9.1 million[9] - The company implemented several measures to control operating costs and reduce unnecessary expenses during the reporting period[9] - Cost of sales increased by approximately 25.9% from about RMB 134.1 million to approximately RMB 168.8 million, primarily due to increased commissions to online travel platforms[29] - Selling and distribution expenses decreased by approximately 10.2% from about RMB 8.8 million to approximately RMB 7.9 million, primarily due to reduced offline travel promotions[32] - Administrative expenses decreased by approximately 0.6% from about RMB 9.15 million to approximately RMB 9.09 million, mainly due to reduced salaries and benefits for management personnel[33] Market Expansion and Product Development - The number of developed online electronic guides increased by 31.4% to 66,229 from 50,386 in the same period last year[7] - The company continues to strengthen its market leadership in online electronic guides by optimizing product content and enhancing user experience[9] - The company expanded its coverage to include 787 AAAAA-level, 5,602 AAAA-level, and 5,424 AAA-level tourist attractions[15] - The company is enhancing its digital marketing solutions through the "Shu Jing Tong" product, focusing on smart management and marketing[11] - New interactive features using AR technology are expected to significantly increase user conversion rates and engagement[15] - The company is actively collaborating with content creators to enhance product visibility and user conversion rates[12] - The company has established deep collaborations with various cultural and tourism bureaus, travel agencies, and scenic areas to transform service models in the tourism industry[16] - The newly developed SaaS product "Lüji Chàngyóu Bǎo" enhances digital operational capabilities for scenic areas, broadening consumer touchpoints for secondary consumption[16] - The company is focusing on the integration of AI and MR technologies to enhance user experience and create a second growth curve through commercialization of "Lüji MR" products[17] Shareholder Information - As of June 30, 2024, the total number of shares issued by the company is 1,687,200,675[50] - Mr. Zang holds 5,312,000 shares directly, representing approximately 0.31% of the company's equity[50] - Lu Jia Technology owns 407,055,400 shares, accounting for 24.13% of the company's equity[52] - The total shares held by Mr. Fan and related entities amount to 560,120,500, which is approximately 33.20% of the company's equity[52] - The company has a significant concentration of ownership, with major shareholders holding over 33% of the equity collectively[52] Corporate Governance - The company has established an audit committee consisting of three independent non-executive directors[72] - The company has complied with all applicable corporate governance codes during the reporting period[71] - The company is committed to maintaining compliance with the Hong Kong Stock Exchange regulations[139] Cash Flow and Financial Position - The net cash generated from operating activities was approximately RMB 153.1 million, primarily due to a pre-tax profit of about RMB 82.6 million[41] - The net cash used in investing activities was approximately RMB 164.0 million, mainly due to the acquisition of intangible assets amounting to RMB 164.2 million[41] - The net cash generated from financing activities was approximately RMB 41.2 million, primarily from bank borrowings of RMB 30.0 million and share issuance of RMB 12.5 million[41] - The company reported a decrease in expected credit loss provisions to RMB 210,000 from RMB 434,000 in the previous year, indicating improved credit quality[83] - The total assets as of June 30, 2024, amounted to RMB 1,182,122,000, an increase from RMB 1,038,318,000 as of December 31, 2023[85] Future Outlook - The company plans to continue expanding its market presence and investing in new technologies to drive future growth[86] - The company is exploring market expansion opportunities to increase its user base[139] - The company is considering mergers and acquisitions as part of its growth strategy[139]

Financial Performance - Revenue increased by approximately 26.1% to about RMB 268.5 million, compared to RMB 213.0 million in the same period last year[2]. - Gross profit rose by approximately 26.4% to about RMB 99.7 million, with a gross margin of approximately 37.1%, slightly up from 37.0% in the previous year[2][4]. - Profit for the period was approximately RMB 52.3 million, reflecting a 1.6% increase from RMB 51.5 million in the same period last year[2][4]. - Total revenue increased by approximately 27.2% from about RMB 210.8 million to approximately RMB 268.2 million during the reporting period[7]. - Net profit rose by approximately 1.6% from about RMB 51.5 million to approximately RMB 52.3 million compared to the same period last year[7]. - Revenue for the six months ended June 30, 2024, was RMB 268,501 thousand, an increase from RMB 212,982 thousand in the same period of 2023, representing a growth of approximately 26%[15]. - Gross profit for the same period was RMB 99,666 thousand, compared to RMB 78,860 thousand in 2023, indicating a gross margin improvement[15]. - The company reported a pre-tax profit of RMB 82,616 thousand, up from RMB 63,858 thousand year-over-year, reflecting a growth of approximately 29%[15]. Product Development and Market Expansion - The number of developed online electronic guides increased to 66,229, up from 50,386 in the previous year, marking a significant growth in product offerings[3][4]. - The company is focusing on digital marketing solutions through its "Digital Scenic" product, enhancing operational efficiency for scenic areas[6]. - Collaborations with content creators on mobile internet platforms are aimed at increasing brand awareness and user conversion rates for the company's electronic guide products[6]. - The company is leveraging new technologies to enhance the production capabilities of online guides and customized content[8]. - The company is developing a comprehensive digital marketing SaaS system to improve the operational capabilities of tourist attractions and enhance consumer engagement[11]. - The digital transformation project "Future Scenic Area" aims to provide personalized services through a mobile platform, enhancing the overall travel experience[11]. - The company plans to optimize its guiding products and enhance content through the integration of MR and AI technologies, aiming to improve user interaction[14]. - The company is exploring potential acquisitions to enhance its service offerings, with a budget of $50 million allocated for this purpose[94]. Cost Management and Profitability - Sales and distribution expenses decreased by approximately 10.2% to about RMB 7.9 million, while administrative expenses decreased by approximately 0.6% to about RMB 9.1 million[4][5]. - The company is actively implementing various measures to control operating costs and reduce unnecessary expenditures, contributing to improved profitability[5]. - Total cost of sales increased by approximately 25.9% to about RMB 168.8 million, mainly due to increased commissions from online travel platform sales[23]. - Other income and net gains decreased by approximately 81.2% to about RMB 0.7 million, primarily due to a reduction in interest and subsidy income[25]. - Income tax expenses increased to approximately RMB 30.3 million from RMB 12.3 million due to an increase in taxable income[28]. - Profit for the period was approximately RMB 52.3 million, up from RMB 51.5 million, with a net profit margin of approximately 19.5%, down from 24.2% primarily due to increased amortization of intangible assets[29]. User Engagement and Technology Integration - The company continues to enhance user experience in online electronic guides, leveraging strong market position and product quality to capture growth opportunities in the recovering travel market[5]. - The introduction of national-level IP virtual characters through AR technology is expected to significantly enhance user conversion rates and engagement[10]. - The company is leveraging AI and MR technologies to enhance user experience in tourism, aiming to provide high-quality services during the recovery phase of the travel market[12]. - The introduction of the "Virtual Reality" and "Smart Guidance" technologies is expected to meet the increasing consumer demand for contactless travel experiences[13]. Financial Position and Equity - As of June 30, 2024, the company had a total equity of approximately RMB 979.9 million, up from RMB 915.2 million[32]. - The company had no significant contingent liabilities as of June 30, 2024, maintaining a stable financial position[38]. - The company reported a total equity of RMB 979,938 thousand as of June 30, 2024, compared to RMB 915,215 thousand at the end of 2023, showing a growth of approximately 7.1%[42]. - Cash and cash equivalents increased to approximately RMB 155.3 million from RMB 125.1 million, driven by increased sales revenue[32]. - The total amount of prepayments, deposits, and other receivables was RMB 165,216,000 as of June 30, 2024, down from RMB 172,825,000 as of December 31, 2023[65]. Future Outlook and Strategic Initiatives - The government is expected to implement measures to stimulate domestic consumption, which will accelerate the recovery of the travel market in 2024[13]. - The online penetration rate of travel products is projected to increase, driven by the continuous digital transformation of the tourism industry in China[13]. - The company aims to implement a new SaaS model, which is expected to generate an additional $5 million in recurring revenue annually[94]. - The upcoming fiscal year guidance projects a revenue growth of 12% to 15%, with total revenue expected to reach between $80 million and $85 million[94].

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負 責，對其準確性或完整性亦不發表任何聲明，並明確表示概不就因本公告全部 或任何部分內容而產生或因依賴該等內容而引致的任何損失承擔任何責任。 Lvji Technology Holdings Inc. 驢跡科技控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號︰1745） 有關2022年度報告之補充公告 茲提述驢跡科技控股有限公司（「本公司」於2023年4月27日刊發的截至2022年12 月31日止年度之年度報告（「2022年度報告」）。除文義另有所指外，本公告所用詞 彙與2022年度報告所界定者具有相同涵義。 本公司謹此提供以下有關2022年度報告所載「股份獎勵計劃」之進一步資料： 根據上市規則第17.07(2)條，於2022年1月1日及2022年12月31日，根據股份獎勵 計劃可供授出的股份獎勵數目分別為73,182,500股以及731,825股股份。 根據上市規則第17.09(3)條，根據股份獎勵計劃可供發行的本公司股份總數為 731,825股股份，約佔2022年度報告日期本公司已發行股份數目的0.05%。 根據上市規則第17.0 ...

Financial Performance - Revenue for the six months ended June 30, 2023, was RMB 212,982,000, representing a 45% increase from RMB 146,742,000 in the same period of 2022[9] - Gross profit for the same period was RMB 78,860,000, up 36.5% from RMB 57,731,000 year-on-year[9] - Profit before tax increased to RMB 63,858,000, a 90% rise compared to RMB 33,500,000 in the previous year[9] - Net profit for the period was RMB 51,515,000, which is a 94% increase from RMB 26,508,000 in the prior year[9] - Basic and diluted earnings per share rose to RMB 3.35, compared to RMB 1.81 in the same period last year[9] - Total revenue for the six months ended June 30, 2023, was RMB 3,552,000, compared to RMB 1,479,000 for the same period in 2022, representing a significant increase[29] - Interest income increased to RMB 2,593,000 in 2023 from RMB 1,161,000 in 2022, marking a growth of approximately 123%[29] - The company reported a net foreign exchange gain of RMB 240,000 in 2023, a recovery from a loss of RMB 3,438,000 in 2022[29] - The pre-tax profit for the period was RMB 63.9 million, representing a 90.6% increase from RMB 33.5 million in the previous year[118] - Net profit for the period was approximately RMB 51.5 million, representing an increase of about 94.3% compared to RMB 26.5 million in the same period last year[124] Cash Flow and Liquidity - Cash generated from operating activities was RMB 66,526,000, slightly up from RMB 63,801,000 in the previous year[16] - The company’s cash and cash equivalents stood at RMB 305,324,000, down from RMB 320,404,000 at the end of the previous year[13] - Cash and cash equivalents as of June 30, 2023, were approximately RMB 305.3 million, a decrease from RMB 320.4 million as of December 31, 2022[168] - Operating cash flow net amount was approximately RMB 66.5 million, primarily due to a pre-tax profit of about RMB 63.9 million[187] - The company recorded a net cash outflow from financing activities of approximately RMB 1.4 million, primarily due to lease liability repayments[190] - The company maintained a strong liquidity position throughout the reporting period, supported by prudent financial management policies[186] Assets and Liabilities - Total assets increased to RMB 433,900,000, compared to RMB 380,254,000 at the end of the previous year[13] - The total financial assets amounted to RMB 431,176 thousand as of June 30, 2023, compared to RMB 382,490 thousand as of December 31, 2022, indicating an increase of 12.7%[92] - The total liabilities decreased to RMB 27,972 thousand as of June 30, 2023, from RMB 21,172 thousand as of December 31, 2022, indicating an increase of 32.2%[92] - The company reported a significant increase in trade receivables, which rose to RMB 50,573,000 from RMB 28,910,000[13] - Trade receivables increased by approximately RMB 21.7 million from RMB 28.9 million to RMB 50.6 million, mainly due to increased revenue[185] Operational Highlights - The group primarily operates as an online electronic navigation provider in mainland China, with most revenue generated from this market[38] - The company has developed a total of 50,386 online electronic guides as of June 30, 2023, up from 39,172 as of June 30, 2022[77] - The company expanded its coverage to 297 AAAAA-rated tourist attractions, 2,734 AAAA-rated attractions, and 2,622 AAA-rated attractions by June 30, 2023[127] - The company is enhancing its digital marketing solutions through the "Digital Scenic" product, which integrates smart management and marketing systems for scenic areas[122] - The company is leveraging AR, MR, and AI technologies to enhance user experience in travel online electronic guides, aiming to create long-term value for shareholders[122] - The company has successfully implemented the "Digital Scenic" product in several tourist areas, meeting the modernization requirements of national tourism[123] - The company is focusing on enhancing user experience through continuous development of electronic guide content, including innovative themes and multimedia formats[146] - The company has established deep collaborations with various cultural and tourism bureaus, travel agencies, and scenic spots to transform service models in the tourism industry[147] Cost Management - Operating expenses decreased, with sales and distribution expenses at RMB 8.8 million (down 19.4%) and administrative expenses at RMB 9.6 million (down 33.6%) due to cost control measures[111] - Administrative expenses decreased by approximately 33.6% from RMB 14.4 million to RMB 9.6 million, primarily due to reduced salary and benefits for management personnel[183] - Sales and distribution expenses decreased by approximately 19.4% to RMB 8.8 million, primarily due to reduced offline travel promotions[164] Future Outlook - Long-term growth is expected due to the continuous expansion of the middle-class population in China and the increasing demand for high-quality travel services[149] - The government has introduced multiple measures to stimulate domestic consumption, accelerating the recovery of the tourism market[148] - The company aims to leverage its core competitive advantages in technology innovation and strategic partnerships to capture opportunities in the recovering tourism industry[149] - The introduction of national-level IP virtual characters using augmented reality (AR) technology is expected to significantly enhance user conversion rates and engagement[128] - The company aims to leverage AI and mixed reality (MR) technologies to enhance the online electronic guide experience, targeting a market capacity growth that could lead to revenues exceeding HKD 1 billion[128]