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躲在1000块的防晒衣里,我们究竟在躲什么?
3 6 Ke· 2025-07-16 13:11
今年夏天走在街上,总有一种闯进了科幻片场的错觉。 各大商场的服装门店,尤其是一些户外品牌,都把防晒衣摆在最显眼的位置。防晒衣火出圈,成为暑期热销产品。 据广东省服装服饰行业协会最新统计数据显示,今年广东省防晒衣销量预计突破1亿件,同比增长将超过60%。 市场研究机构艾瑞咨询大胆预测,到2026年,光是中国人花在防晒服和各种配饰上的钱,就将达到惊人的958亿元。 在上海的陆家嘴,在北京的国贸,在各个城市最繁华的十字路口,总能看到一群全副武装的神秘人:他们仿佛复制粘贴的NPC,从头到脚被包裹得严严实 实。 遮住全脸的巨大帽檐,延伸到颧骨的防晒口罩,紧贴皮肤的冰袖,还有那标志性的、仿佛人手一件的防晒外套。 防晒衣的热销养活了一众品牌。不同款式和品牌的防晒服让人挑花了眼。简单布料拼接成的外套,打上"冰凉科技""防晒指数UPF100+"的标签,售价动辄 成百上千。 抽丝剥茧,就能发现:昂贵的防晒衣,售卖的并非黑科技,而是智商税;巨大的购买量下,更多是被资本制造的焦虑,而非真实的生活需求。 探秘"黑科技"与"天价"标签 炎炎夏日,防晒成为大家的首要任务。近些年来,方便的防晒服逐渐成为夏日出行的第一首选。 几年前,防晒衣还 ...
中怡国际(02341) - 2021 Q4 - 年度财报
2022-04-07 09:39
Financial Discrepancies - The company announced a significant discrepancy in bank balances, reporting approximately RMB 160,000 compared to the recorded RMB 1,580,000,000 as of December 31, 2021[5]. - Cash and cash equivalents as of December 31, 2021, were reported at RMB 1,655,773,000 (unaudited), with an opening balance of RMB 1,460,152,000 (audited)[5]. - An independent investigation committee has been established to address the significant bank balance discrepancy, led by independent non-executive directors[6]. Audit and Reporting Issues - The company is unable to confirm the expected publication date for the 2021 annual results due to ongoing audit issues[6]. - Trading of the company's shares has been suspended since April 4, 2022, pending further notice[9]. - The company will provide updates on the situation in accordance with listing rules[7].