香港交易及結算所有限公司及香港聯合交易所有限公司對本通告的內容概不負責，對其準確性或 完整性亦不發表任何聲明，並明確表示概不就因本通告全部或任何部分內容而產生或因倚賴該等 內容而引致的任何損失承擔任何責任。 Star Plus Legend Holdings Limited 巨星傳奇集團有限公司 （於 開 曼 群 島 註 冊 成 立 的 有 限 公 司 ） （股 份 代 號：6683） 股東週年大會通告 茲通告巨星傳奇集團有限公司（「本公司」）謹訂於2025年6月30日（星期一）上午11時正透過 網上平台http://meetings.computershare.com/StarPlusLegend_AGM2025以虛擬形式舉行股東週年大 會（「大會」），藉以考慮及酌情處理下列普通事項： 普通決議案 「動議： (a) 在下文(b)段的規限下，一般及無條件批准董事於有關期間（定義見下文 (c)段）內遵照香港證券及期貨事務監察委員會及香港聯合交易所有限公 – 1 – 1. 考慮及接納本公司及其附屬公司截至2024年12月31日止年度的經審核綜合財務報表 以及本公司董事（「董事」）及本公司核數師報告； 2. (a) ...

此乃要件 請即處理 香港交易及結算所有限公司及香港聯合交易所有限公司對本通函之內容概不負責，對其準確性或完整性亦 不發表任何聲明，並明確表示概不就因本通函全部或任何部分內容而產生或因倚賴該等內容而引致之任何 損失承擔任何責任。 閣下如對本通函之任何方面或應採取之行動有任何疑問，應諮詢 閣下之持牌證券交易商、銀行經理、律 師、專業會計師或其他專業顧問。 閣下如已將名下之巨星傳奇集團有限公司股份全部售出或轉讓，應立即將本通函及隨附之代表委任表格送 交買主、承讓人或經手買賣或轉讓之銀行、持牌證券交易商或其他代理商，以便轉交買主或承讓人。 Star Plus Legend Holdings Limited 巨星傳奇集團有限公司 （於 開 曼 群 島 註 冊 成 立 的 有 限 公 司 ） （股 份 代 號：6683） (1) 建議授出發行及購回股份的一般授權； (2) 建議重選退任董事； 及 (3) 股東週年大會通告 巨星傳奇集團有限公司謹訂於 2025 年 6 月 30 日（ 星 期 一 ）上 午 11 時正透過網上平台 http://meetings.computershare.com/StarPlusLegen ...

Financial Performance - In FY2024, the company recorded revenue of RMB 584.0 million, representing an increase of approximately 35.8% compared to FY2023[15]. - The Group's total revenue for FY2024 was RMB584.0 million, representing an increase of approximately 35.8% compared to FY2023[31]. - The new retail business generated revenue of approximately RMB 269.8 million, reflecting an increase of approximately 12.5% from FY2023[38]. - The Group recorded a revenue of RMB 584.0 million for FY2024, representing an increase of approximately 35.8% compared to RMB 430.2 million in FY2023[56]. - Revenue from the IP creation and operation business reached RMB 314.3 million, an increase of approximately 65.1% from RMB 190.4 million in FY2023[36]. - The new retail business revenue amounted to RMB269.8 million in FY2024, representing a 12.5% increase from RMB239.8 million in FY2023[64]. - The flagship product, MODONG coffee, generated sales revenue of RMB152.0 million in FY2024, up from RMB139.8 million in FY2023, with a sales volume of approximately 1.8 million boxes[64]. IP Creation and Operation - Revenue from IP creation and operation reached RMB 314.3 million, reflecting a year-on-year growth of approximately 65.1%[15]. - The two business segments contributed approximately 53.8% from IP creation and operation and 46.2% from new retail business to the Group's revenue in FY2024[31]. - The airing of two major TV programmes generated revenue of RMB 167.6 million during FY2024[36]. - The Group generated revenue of RMB314.3 million from its IP creation and operation business in FY2024, a 65.0% increase from RMB190.4 million in FY2023, contributing approximately 53.8% of total revenue[61]. Market Expansion and Product Development - The Group plans to launch a new product line "Modong Magic" focusing on functional coffee that combines coffee with various nutrients[29]. - The Group plans to establish a new production line in Taiwan to produce MODONG coffee and other products targeting overseas and Taiwan markets[48]. - The Group is planning offline events, including a fitness carnival and concerts, to increase interaction between celebrities and fans[49]. - The Group plans to launch various new products with emotional value, including plush toys and household items[50]. Cost and Profitability - The Group recorded a cost of revenue of RMB257.0 million in FY2024, an increase of approximately 67.0% from RMB153.9 million in FY2023[68]. - Gross profit for FY2024 was RMB327.0 million, an 18.4% increase from RMB276.3 million in FY2023, with a gross profit margin decreasing to 56.0% from 64.2%[69]. - The Group recorded a profit of RMB50.2 million in FY2024, with a net profit margin of 8.6%, down from 9.6% in FY2023[74]. Management and Governance - The Group's leadership team includes professionals with extensive backgrounds in finance, legal, and cultural project management, enhancing its strategic capabilities[108][119]. - The Group is actively expanding its board with experienced independent directors to enhance governance and strategic oversight[126]. - The Group's board includes independent directors who provide critical oversight and strategic advice, ensuring robust governance[119]. - The company aims to expand its market presence and enhance its operational strategies through experienced management[113][116]. Employee and Operational Insights - Employee benefit expenses for FY2024 amounted to RMB 106.2 million, an increase from RMB 70.5 million in FY2023[180]. - As of December 31, 2024, the Group had 412 employees, up from 353 employees a year earlier[179]. - The Group emphasizes the importance of employees as valuable assets and invests in recruitment and training programs to enhance career development[164][170]. Financial Position and Liquidity - As of December 31, 2024, the Group had cash and cash equivalents of RMB296.5 million, significantly up from RMB145.8 million as of December 31, 2023[76]. - The current ratio of the Group was 3.7 times as of December 31, 2024, compared to 3.6 times in the previous year, indicating strong liquidity[81]. - The Group's outstanding bank borrowings decreased to RMB 5.0 million as of December 31, 2024, from RMB 10.0 million a year earlier, secured by certain properties[84]. Compliance and Environmental Policies - The Group has not faced any fines or penalties for non-compliance with environmental regulations during FY2024[160][166]. - The Group has complied with relevant laws and regulations in the PRC that significantly impact its business operations for FY2024[162][168]. - The Group's environmental policies aim to minimize its carbon footprint and promote sustainability[160][166].

Core Viewpoint - The company, 巨星传奇, has shown significant growth in its first year post-IPO, particularly in its IP creation and operation business, which has outperformed its new retail segment. Financial Performance - In 2024, 巨星传奇 achieved revenue of approximately 584 million yuan, a year-on-year increase of 35.8% [3] - Revenue from IP creation and operation reached about 314 million yuan, growing by 65.1%, and its revenue share increased from 44.2% in 2023 to 53.8% in 2024 [3][5] - The company's gross profit for the year was approximately 327 million yuan, up 18.4%, while net profit was around 50 million yuan, reflecting a 21.3% increase [3] Business Segments - The two main business segments contributing to growth are IP creation and operation, and new retail, with respective revenue growth rates of 65.1% and 12.5% [5] - The success of two television programs, 《周游记2》 and 《乐来乐快乐》, significantly boosted the IP business, generating approximately 168 million yuan in revenue [6][10] IP Development - The company has developed a robust IP matrix, focusing on creating sustainable and engaging IPs [5][12] - The successful IPs "周同学" and "刘教练" highlight the company's strong capabilities in IP creation and operation [12] New Retail Business - In 2024, the new retail segment generated approximately 270 million yuan, a 12.5% increase, with "魔胴咖啡" contributing about 152 million yuan [16] - "魔胴咖啡" has become a market leader in the bulletproof beverage sector, with cumulative sales exceeding 100 million cups by the end of 2024 [17] AI Integration - The company is leveraging AI technology to enhance operational efficiency and user experience in its new retail business [29] - A joint venture with Digital Domain aims to integrate AI with IP, creating digital content and virtual idols for commercialization [24][27] Future Outlook - The company plans to further integrate its IP and new retail businesses, enhancing its marketing network and product line [21][22] - Future initiatives include launching AI-driven features such as AI hosts and nutritionists to create a comprehensive ecosystem [28]

（原标题："IP+AI+新零售+全域渠道"四轮驱动，巨星传奇能否撬动情绪经济的下一个千亿市场？） 周杰伦"嘉年华"世界巡回演唱会三亚站日前圆满落幕，创下多项纪录。据三亚市旅文局统计，为期3天的演唱会共吸引15.14万人次参与，带动当 地综合消费超11亿元。 演唱会场地周边，贩售演唱会手办及周边的机器人商店前排起长龙，粉丝们争相购买周杰伦官方二次元形象"周同学"系列产品。现场随处可见粉 丝们手持周同学手办，与高达3米的"周同学"巨型雕塑兴奋合影，打卡热潮迅速席卷社交媒体。 与此同时，周杰伦本人在演唱会上喊话，要粉丝记得去看最新上线的《周游记3》。据统计，周杰伦领衔的真人秀《周游记3》首集播出即以破竹 之势斩获优酷热度榜第一，并拿下CSM71城省级卫视同时段收视冠军，全网相关话题曝光量近2亿，热搜狂揽22个，微博、抖音、小红书热度飙 升，强势开启"周游"新篇章。 然而，《周游记》及周同学IP的幕后打造者，正是深耕明星IP运营及新零售的"明星IP第一股"巨星传奇（股票代码：6683.HK）。该公司是以明星 IP为核心、AI技术为杠杆、融合新零售实现全域渠道变现的公司，在消费市场整体承压的背景下实现逆势增长。 最新披 ...

Core Insights - The company reported a revenue of RMB 584 million for the year ending December 31, 2024, representing a year-on-year increase of approximately 35.8% [1] - The two main business segments, IP creation and operation, and new retail, contributed 53.8% and 46.2% to total revenue, respectively [1] - Gross profit reached RMB 327 million, up about 18.4% year-on-year, while net profit was RMB 50.2 million, reflecting a year-on-year increase of 21.3% [1] IP Creation and Operation - The revenue from IP creation and operation surpassed new retail for the first time, generating RMB 314 million in the fiscal year 2024, a growth of approximately 65.1% from RMB 190 million in fiscal year 2023 [2] - The significant growth in this segment was driven by the successful airing of two major television programs, including the second season of "Travel Diary" featuring Jay Chou, which garnered 392 trending topics and over 6 billion views on Weibo [2] - Another program, "Happy Talk," hosted by Yu Chengqing, maintained the highest ratings among similar shows during its broadcast period, generating RMB 168 million in revenue from these programs [2] New Retail Performance - The new retail segment continued to perform strongly, recording revenue of approximately RMB 270 million, a year-on-year increase of about 12.5% [4] - This segment focuses on the development and sale of health management and skincare products, utilizing various distribution channels [4] - The flagship product, Magic Coffee, has been well-received by consumers, ranking first in the Chinese bulletproof beverage market from 2020 to 2024 based on total sales [4]

Financial Performance - Revenue reached RMB 584.0 million, an increase of approximately 35.8% compared to the fiscal year 2023[4] - Revenue from IP creation and operation business amounted to RMB 314.3 million, representing a growth of about 65.1% year-over-year[4] - Gross profit was RMB 327.0 million, up approximately 18.4% from the previous fiscal year[4] - Net profit increased to RMB 50.2 million, reflecting a growth of 21.3% compared to fiscal year 2023[4] - Total revenue from mainland China was RMB 571,146,000, a significant increase from RMB 428,140,000 in 2023, reflecting a growth of 33.3%[22] - The company reported a pre-tax profit of RMB 86,818,000 for the fiscal year 2024, compared to RMB 66,858,000 in 2023, reflecting a 30% increase[20] - The company incurred total tax expenses of RMB 36,578,000 for the fiscal year 2024, compared to RMB 25,447,000 in 2023, representing a 43.7% increase[24] - The company’s total equity increased to RMB 959.7 million, up from RMB 691.6 million in the previous year[8] - The company’s gross profit for fiscal year 2024 was RMB 327.0 million, an increase of approximately 18.4% from RMB 276.3 million in fiscal year 2023, with a gross margin of 56.0%[68] Assets and Liabilities - Total assets as of December 31, 2024, were RMB 1,246.5 million, compared to RMB 902.6 million in 2023[8] - Cash and cash equivalents increased to RMB 296.5 million, up from RMB 145.8 million in the previous year[7] - The company reported a significant increase in trade and other receivables, reaching RMB 398.9 million, compared to RMB 327.4 million in 2023[7] - Trade receivables amounted to RMB 312,025,000 as of December 31, 2023, with a net amount of RMB 303,375,000 after accounting for impairment provisions of RMB 8,650,000[37] - The company has no impairment provisions for television program copyrights, indicating that the estimated recoverable amount exceeds the carrying value[35] - Trade and other payables increased to RMB 130.7 million in 2024 from RMB 117.7 million in 2023[42] Shareholder Information - Basic earnings per share rose to RMB 0.07, compared to RMB 0.05 in the previous year[6] - The company did not declare a final dividend for the fiscal year ending December 31, 2024, consistent with the previous year[29] - The company issued 31,451,000 ordinary shares on May 2, 2024, raising a net amount of HKD 222.1 million (approximately RMB 201.9 million)[40] - The company does not recommend any final dividend for the year ending December 31, 2024[90] Business Segments - The revenue from the new retail segment was RMB 269,750,000, while the IP creation and operation segment generated RMB 314,260,000[19] - The new retail business generated approximately RMB 269.8 million in revenue, representing a growth of about 12.5% compared to the fiscal year 2023[51] - Revenue from the television programs "周游记2" and "乐来乐快乐" contributed RMB 167.6 million during fiscal year 2024[49] - The company’s two main business segments accounted for approximately 53.8% and 46.2% of total revenue, respectively[47] Future Plans and Strategies - The company plans to continue expanding its market presence and investing in new product development to sustain growth[19] - The company plans to continue expanding its online and offline events, including the "一千零一夜" variety music festival[50] - The company plans to launch a new product line called "Modong Magic," combining coffee with various nutrients to meet health needs[57] - The company aims to strengthen offline distribution channels by opening "black label" stores themed around its star IP, offering high-end products[59] - The company plans to host various events and media content targeting its core star IP, including the release of "Zhou You Ji 3" in March 2025[56] Compliance and Governance - The company has complied with the corporate governance code as per the listing rules during the reporting period[92] - The company has adopted the standard code for securities trading for directors and employees, confirming full compliance during the reporting period[93] - The audit committee has been established and consists of three independent non-executive directors[95] - The group's consolidated financial statements for the fiscal year 2024 have been reviewed and agreed upon by the auditors[96] Employee and Operational Information - Employee benefits expenses amounted to RMB 106.2 million in FY2024, up from RMB 70.5 million in FY2023[82] - The group employed 412 staff as of December 31, 2024, an increase from 353 staff in the previous year[81] - The group recorded general and administrative expenses of RMB 114.0 million for FY2024, an increase of approximately 6.9% compared to RMB 106.6 million in FY2023[70] Accounting and Reporting Standards - The financial statements comply with Hong Kong Financial Reporting Standards and the Hong Kong Companies Ordinance[12] - The group has adopted new and revised accounting standards effective from January 1, 2024, with no significant impact expected on current or future periods[15] - The group is evaluating the specific impact of adopting new accounting standards on its consolidated financial statements[18] - The adoption of HKFRS 18 is not expected to affect the group's net profit but may change the classification of income and expenses in the income statement[18]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不 負 責，對 其 準 確 性 或 完 整 性 亦 不 發 表 任 何 聲 明，並 明 確 表 示 概 不 就 因 本 公 告 全 部 或 任 何 部 分 內 容 而 產 生 或 因 依 賴 該 等 內 容 而 引 致 的 任 何 損 失 承 擔 任 何 責 任。 於 本 公 告 日 期，董 事 會 由 三 名 執 行 董 事 馬 心 婷 女 士、錢 中 山 博 士 及 賴 國 輝 先 生；兩 名 非 執 行 董 事 楊 峻 榮 先 生 及 陳 中 先 生 以 及 三 名 獨 立 非 執 行 董 事 薛 軍 博 士、Yang, Dave De先 生 及 鍾 靜 儀 女 士 組 成。 Star Plus Legend Holdings Limited 巨星傳奇集團有限公司 （於 開 曼 群 島 註 冊 成 立 的 有 限 公 司 ） （股 份 代 號：6683） 董事會會議日期 巨 星 傳 奇 集 團 有 限 公 司（「本公司」）董 事（「董 事」）會（「董事會」）謹 此 宣 佈，本 公 司 將 於2025年3月31日（星 期 一）舉 行 董 事 ...

本 公 司 的 股 份 過 戶 登 記 分 處 則 維 持 不 變。 承董事會命 巨星傳奇集團有限公司 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不 負 責，對 其 準 確 性 或 完 整 性 亦 不 發 表 任 何 聲 明，並 明 確 表 示，概 不 對 因 本 公 告 全部或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔任何責 任。 Star Plus Legend Holdings Limited 巨星傳奇集團有限公司 （於 開 曼 群 島 註 冊 成 立 的 有 限 公 司 ） （股 份 代 號：6683） 變更開曼群島主要股份過戶登記處及 註冊辦事處 巨 星 傳 奇 集 團 有 限 公 司（「本公司」）董 事 會（「董事會」）謹 此 宣 佈，自2024年12月31 日 起，本 公 司 於 開 曼 群 島 的 主 要 股 份 過 戶 登 記 處 及 註 冊 辦 事 處 已 變 更 為： Vistra (Cayman) Limited P.O. Box 31119 Grand Pavilion Hibiscus Way, 802 West Bay Road, Grand C ...

Financial Performance - Revenue for the six months ended June 30, 2024, was RMB 266,546,000, representing a 76% increase from RMB 151,388,000 in the same period of 2023[12] - Gross profit for the same period was RMB 133,952,000, up 44% from RMB 92,711,000 year-on-year[12] - Operating profit increased to RMB 34,069,000, a 50% rise compared to RMB 22,734,000 in 2023[12] - Profit for the period was RMB 25,450,000, which is a 55% increase from RMB 16,430,000 in the previous year[12] - Profit attributable to owners of the Company was RMB 24,963,000, compared to RMB 13,027,000 in 2023, marking an increase of 92%[12] - Total comprehensive income for the period was RMB 29,985,000, up from RMB 17,115,000 in the same period last year, reflecting a 75% increase[13] - Basic and diluted earnings per share increased to RMB 0.03 from RMB 0.02 year-on-year[13] - The Company reported a profit of RMB 24,963,000 for the six months ended June 30, 2024, compared to RMB 13,027,000 for the same period in 2023, indicating an increase of 91.0%[22] Expenses and Liabilities - Selling and marketing expenses rose to RMB 47,287,000, up from RMB 32,563,000, indicating a 45% increase[12] - General and administrative expenses increased to RMB 53,639,000 from RMB 41,338,000, reflecting a 30% rise[12] - Non-current liabilities decreased to RMB 4,097,000 from RMB 7,173,000, a reduction of 42.9%[18] - Current liabilities totaled RMB 210,448,000, slightly up from RMB 203,812,000, reflecting an increase of 3.2%[18] - Trade payables increased from RMB 14,083,000 as of December 31, 2023, to RMB 26,020,000 as of June 30, 2024, representing an 84.5% increase[154] - Amounts due to related parties decreased from RMB 22,232,000 to RMB 11,825,000, a reduction of 46.2%[154] - Other payables increased from RMB 75,427,000 to RMB 65,773,000, a decrease of 12.8%[154] Assets and Cash Flow - Total assets increased to RMB 1,144,183,000 as of June 30, 2024, up from RMB 902,574,000 as of December 31, 2023, representing a growth of 26.8%[17] - Cash and cash equivalents rose significantly to RMB 362,679,000, compared to RMB 145,823,000 at the end of 2023, marking an increase of 148.0%[17] - The Company’s reserves increased to RMB 669,618,000 as of June 30, 2024, compared to RMB 459,737,000 at the end of 2023, an increase of 45.6%[22] - The company reported a total cash outflow from operations of RMB 20,615,000 for the six months ended June 30, 2024, which is an increase of 102% from RMB 10,194,000 in 2023[24] - Cash inflow from investing activities was RMB 35,774,000 for the six months ended June 30, 2024, compared to an outflow of RMB 3,709,000 in the same period of 2023, representing a significant turnaround[24] - Cash and cash equivalents at the end of the period increased to RMB 362,679,000, up from RMB 100,423,000 at the end of June 2023, reflecting a growth of 261%[26] Revenue Segmentation - Revenue from Mainland China was RMB 263,952,000, representing a significant increase of 75% compared to RMB 151,009,000 in 2023[80] - Segment results for IP creation and new retail were RMB 60,584,000 and RMB 73,368,000 respectively, totaling RMB 133,952,000 for the first half of 2024[75] - Sales of health management and skincare products generated RMB 108,615,000, up from RMB 87,483,000 in the previous year, marking a 24% growth[82] - Revenue from production of TV programs was RMB 87,184,000, a new addition to the revenue streams as there was no revenue reported in the same period of 2023[82] - The IP creation and operation segment contributed approximately 58.8% of the total revenue in 1H2024, with revenue increasing by approximately 149.8% from RMB62.7 million in 1H2023 to RMB156.6 million in 1H2024[197] Shareholder Returns - The company declared special dividends of HK$60,000,000 to shareholders, reflecting a strategic return of capital from the share premium account[150] - The company did not declare an interim dividend for the six months ended June 30, 2024, consistent with the previous year[150] - The total issued ordinary shares increased from 721,360,000 as of June 30, 2023, to 833,338,500 as of June 30, 2024, representing an increase of 15.5%[146] Taxation and Compliance - Current income tax expense for the six months ended June 30, 2024, was RMB 14,702,000, significantly higher than RMB 6,250,000 in the same period of 2023[90] - The PRC corporate income tax rate remained at 25% for the six months ended June 30, 2024, consistent with the previous year[96] - The Group's entities in Hong Kong are subject to profits tax of 8.25% for the first HK$2 million of assessable profits and 16.5% on the remaining profits, unchanged from the previous year[95] Financial Position and Risk Management - The Group's net cash position as of June 30, 2024, was RMB (350,460,000), compared to RMB (158,113,000) as of December 31, 2023[63] - The Group's financial risk management focuses on minimizing adverse effects from market risks, credit risks, and liquidity risks[51] - The Group's financial risk management policies have not changed since December 31, 2023[55] - The Group is assessing the impacts of new accounting standards that will become effective in future reporting periods[47]