这一理念在巨星传奇打造的"IP+文旅商体演"融合模式中得到充分体现。周佩敏以"乐游上海·寻找周同 学"活动为案例，详解如何将一场演唱会的热度延伸为持续的城市消费活力。该活动通过在城市地标设 置艺术装置、策划主题Citywalk路线、联动"水陆空"立体交通网络，并与上海旅游节、国际网球赛事等 城市级事件共振，成功将IP叙事深度植入城市空间。数据显示，活动累计吸引近145万人次参与，带动 相关商圈客流与营业额显著提升，验证了"一场演唱会激活一座城"的IP经济模型。 从"联动破圈"到"生态构建"，周佩敏在圆桌分享中进一步阐释了巨星传奇的IP运营策略。她指出："联 动的本质是破圈，关键在于找到品牌与IP之间契合的精神内核，并用创新的内容手段触达核心圈层，实 现情感共鸣与用户增长的平衡。"这一理念指导着公司的战略布局：与宇树科技的合作，正是将IP情感 注入智能硬件，以"陪伴"与"科技感"破圈开拓全新消费人群；与上海博物馆的共创，则是让IP成为传统 文化与年轻一代对话的桥梁，实现文化价值的破圈传递；而投资Galaxy与鸟巢，则是通过链接全球顶级 艺人资源与标志性场景，完成IP影响力与商业场景在物理与地理维度上的双重破圈。 ...

Core Insights - The "Central Radio Finance Annual Dialogue 2025" was held in Beijing, focusing on the theme "Setting Sail for the 14th Five-Year Plan: Surging New Momentum" with over 300 representatives from various sectors discussing modern industrial system construction and new productivity cultivation [1] Group 1: Event Overview - The event was guided by the Central Radio Media Group and hosted by CRI Online, featuring representatives from government, think tanks, state-owned enterprises, private companies, listed firms, and financial institutions [1] - The "Golden Peak" excellent case studies were released, showcasing innovative practices and mature experiences in areas such as new productivity, "AI+", digital finance, green development, and consumption upgrade [1] Group 2: Company Case Study - The case study submitted by Superstar Legend (6683.HK) titled "Star IP Transforms Tourism Flow into Retention, Empowering Quality Expansion of Tourism Consumption" was selected as an excellent case in the consumption upgrade category [3] - This award recognizes innovative models that drive consumption upgrades through supply innovation and demand activation, highlighting the company's successful integration of IP with tourism for high-quality economic development [3] Group 3: Implementation and Impact - The core of the model involves the use of the official 二次元 IP image "Zhou Classmate" to create a comprehensive ecosystem that merges IP with tourism and commercial performances [4] - The company identified key pain points in the tourism industry, such as short conversion chains, and implemented strategies in over 20 cities to convert the massive traffic from concerts into lasting consumer engagement [4] - For example, the 2025 Zhou Jielun concert in Shanghai attracted nearly 1.45 million participants, with over 20 million online interactions, showcasing the model's effectiveness in driving consumer engagement and city branding [4] Group 4: Future Strategy - Looking ahead, the company plans to strengthen the "Zhou Classmate" IP while expanding its original IP portfolio and integrating global top artists and venue resources through strategic investments [4] - The company is also embracing cutting-edge technology by collaborating with Yushu Technology to explore new avenues in "IP + Robotics + AI," aiming to deliver innovative entertainment experiences [4][5] - The recognition from the Central Radio Finance "Golden Peak" case serves as authoritative validation of the company's innovative practices and encourages further development of effective solutions for tourism and consumption upgrades [5]

Core Viewpoint - The event "Central Radio Finance Annual Dialogue 2025" focuses on the construction of a modern industrial system and the cultivation of new productive forces, gathering over 300 representatives from various sectors to explore innovative practices and experiences in areas such as "AI+", digital finance, and green development [1] Group 1: Event Overview - The event is guided by the Central Radio Media Group and hosted by the Central Radio Network, emphasizing the theme "Set Sail for the 14th Five-Year Plan, Surge with New Momentum" [1] - The "Golden Peak" excellent case awards were announced, highlighting innovative practices in new productive forces and consumption enhancement across nine categories [1] Group 2: Company Case Study - The case submitted by Superstar Legend (6683.HK) titled "Star IP Transforms Tourism Flow into Retention, Empowering Quality Expansion of Tourism Consumption" was selected as an excellent case in the consumption enhancement category [1] - This award recognizes the innovative model of integrating IP deeply into the tourism economy, showcasing the company's ability to drive high-quality development [1] Group 3: Business Model and Impact - The core of the model involves the use of the official secondary dimension IP image "Zhou Classmate" as a key engine, creating a full-link ecosystem that integrates "IP + tourism commercial performance" [2] - The company addresses the common pain points in the tourism industry, such as short conversion chains, by transforming temporary traffic from concerts into lasting engagement and consumption in over 20 cities [2] - The Shanghai concert in 2025 attracted nearly 1.45 million participants, with over 20 million online interactions, demonstrating the model's effectiveness in enhancing consumer engagement and retention [2] Group 4: Future Strategy - The company plans to expand its original IP matrix while consolidating the potential of "Zhou Classmate," and is investing in global top artists and scene resources to promote international model output [3] - The company is embracing cutting-edge technology through strategic partnerships to explore new avenues in "IP + robotics + AI," aiming to deliver innovative entertainment experiences [3] - The recognition from the Central Radio Finance "Golden Peak" case serves as authoritative endorsement of the company's innovative practices and encourages further development of IP-driven consumption enhancement solutions [3]

Core Viewpoint - The company aims to leverage its unique IP assets and strategic partnerships to create a sustainable and long-term growth model in the competitive IP market, focusing on high-value collaborations and innovative product offerings [1][10]. Group 1: Strategic Partnerships and Investments - The company has become the only private shareholder of the Bird's Nest, a premier global performance venue, which will enhance its collaboration with top artists and expand its IP-related services [2][5]. - The investment in Galaxy, the agency of K-pop star G-Dragon, is expected to significantly contribute to revenue growth in the coming years, particularly with the upcoming 20th anniversary of Bigbang [5][14]. - The company is focusing on creating a long-term cooperative ecosystem through its partnerships, which will extend to global performance systems [2][10]. Group 2: Unique IP Management Approach - The company differentiates its IP strategy by not directly comparing its IPs, such as G-Dragon and Jay Chou, but instead focusing on their unique characteristics and market positioning [6][7]. - The operational model is designed to avoid the high risks associated with "hit-or-miss" strategies, emphasizing continuous creation and management of IP value [6][10]. - The company is building a diverse IP matrix that includes celebrity IPs, digital personas, and original content, aiming for a comprehensive approach to IP monetization [8][12]. Group 3: Revenue Generation and Market Position - The company has established a high market valuation, with a price-to-earnings ratio of approximately 130, attributed to its unique and multi-dimensional business model [14][15]. - The strategy includes launching over 700 SKUs in collaboration with more than 200 brands, which helps mitigate market risks and supports sustainable revenue growth [14][15]. - The company anticipates significant revenue and profit growth in the next few years, driven by its strategic resource acquisitions and innovative business model [15].

Core Viewpoint - The company aims to leverage its unique IPs and strategic partnerships to create a sustainable and diversified revenue model in the increasingly competitive IP market, focusing on long-term collaborations and innovative product offerings [1][4][18]. Group 1: Strategic Partnerships and IP Development - The company has made significant investments in key resources, including becoming the only private shareholder of the Bird's Nest, a premier performance venue, which will enhance collaboration with top artists and expand its global reach [4][18]. - The partnership with Galaxy, the agency of K-pop star G-Dragon, is expected to drive revenue growth through unique fashion-oriented IP offerings, differentiating it from other IPs like Jay Chou's [4][7]. - The company plans to capitalize on G-Dragon's 20th anniversary with Bigbang by launching a series of major events and related IP products, targeting both the Chinese and global markets [6][19]. Group 2: Business Model and Revenue Generation - The company is building a multi-dimensional IP matrix that includes celebrity IPs, digital personas, and original content, aiming to create value through diverse products and experiences rather than relying on hit-or-miss strategies [8][10]. - The focus is on systematic creation and continuous operation of IPs, similar to Disney's long-term management approach, rather than chasing short-term successes [10][14]. - The company has established collaborations with over 200 brands, launching more than 700 SKUs, which helps mitigate market risks and supports sustainable growth [18]. Group 3: Market Position and Future Outlook - The company currently holds a high price-to-earnings ratio of approximately 130, which is above competitors like Pop Mart and Disney, attributed to its unique and multi-faceted business model [18]. - The CEO emphasizes the importance of adaptability and continuous innovation as the company enters a new growth phase, with expectations for significant revenue and profit increases in the coming years [19].

Core Insights - The current trend indicates that consumers, especially the younger demographic, are seeking active participation in narratives rather than passive consumption [1] - The company aims to engage the public through diverse mediums such as art, sports, and technology while operating popular IPs like "Zhou Tongxue" and "Liu Jiaochang" [1] - The key to balance lies in ensuring that all cross-industry expansions serve to deepen the narrative of the IP rather than dilute it, ultimately achieving a win-win between cultural and commercial value [1] Industry Trends - The cultural and tourism consumption market is undergoing a significant transformation from "sightseeing" to "immersive storytelling" and from "single consumption" to "ecological experience" [3] - The company envisions extending the economic impact of concerts from a three-day event to a month or even longer, thereby enhancing the overall consumer experience [3]

公司名稱: 巨星傳奇集團有限公司 呈交日期: 2025年12月3日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 06683 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 5,000,000,000 | USD | | 0.00001 | USD | | 50,000 | | 增加 / 減少 (-) | | | | | | | USD | | | | 本月底結存 | | | 5,000,000,000 | USD | | 0.00001 | USD | | 50,000 | 本月底法定/註冊股本總額： USD 50,000 FF301 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年11月30日 狀態 ...

Core Insights - On December 1, the shareholder of Giant Star Legend (06683) deposited shares into Yingbao Securities International Hong Kong, with a market value of HKD 375 million, representing 5.73% of the total shares [1] Summary by Sections Share Placement and Subscription - Giant Star Legend announced that the placement and subscription matters were completed on November 27, 2025 [1] - All conditions for the placement were met, leading to the agreement of all parties involved to complete the placement on November 27, 2025 [1] - A total of 75 million placement shares, equivalent to approximately 7.88% of the enlarged issued share capital post-subscription, were successfully placed at a price of HKD 7.20 per share to no fewer than six subscribers [1] Shareholder Composition - The subscribers and their ultimate beneficial owners are independent of the company and its related parties, with no subscribers becoming major shareholders of the company following the completion of the placement and subscription [1]

此前巨星传奇发布公告，配售事项及认购事项已于2025年11月27日完成。由于配售事项的所有条件均已 获达成，故配售事项及认购协议各订约方已同意配售事项应于2025年11月27日完成。因此，配售事项已 于2025年11月27日完成，且合共7500万股配售股份(相当于紧随认购事项完成后本公司经扩大已发行股 本约7.88%)已由配售代理按每股配售股份7.20港元的配售价，成功配售予不少于六名承配人，而彼等及 彼等的最终实益拥有人均为独立于本公司及其关连人士且与彼等概无关连的第三方。紧随配售事项及认 购事项完成后，概无承配人成为本公司的主要股东。 智通财经APP获悉，香港联交所最新资料显示，12月1日，巨星传奇(06683)股东将股票存入盈宝证券国 际香港，存仓市值3.75亿港元，占比5.73%。 ...

Core Viewpoint - The IP economy is thriving, with companies like Giant Star Legend (06683.HK) gaining significant market attention through the development and monetization of their IP assets, particularly the "Zhou Classmate" IP associated with Jay Chou [1][2]. Group 1: Business Performance - Since the launch of "Zhou Classmate" in 2019, its influence has grown, leading to collaborations with over 200 licensing partners and cumulative sales exceeding 1 billion yuan [2]. - Giant Star Legend reported a revenue of 584 million yuan for the full year of 2024, marking a 35.8% year-on-year increase, with IP creation and operation revenue rising by 65.1% to 314 million yuan [2]. - In the first half of 2025, the company achieved a revenue of 354 million yuan, reflecting a 33% year-on-year growth, with record highs in both revenue and gross profit [2]. Group 2: Strategic Investments - In September 2023, Giant Star Legend acquired approximately 1.17% of the National Stadium (Bird's Nest) operating company, becoming the only private shareholder, marking a strategic shift towards deeper integration of IP and venue operations [3]. - The company also invested in the Korean entertainment agency Galaxy, acquiring up to 7% of its issued share capital, which is seen as a key step towards international expansion [3][4]. Group 3: Innovation and Development - Giant Star Legend is collaborating with Yuzhu Technology to develop a "quadruped robot," which has already garnered over 120 million yuan in orders, indicating a significant acceleration in commercialization [4]. - The company is focused on creating a high-end consumer robot that incorporates emotional and IP elements, aiming to enhance user experience through performances in various settings [4]. - The company has initiated a collaboration with 100 international trend artists to enrich the "Zhou Classmate" IP and expand its global reach [5].