中新网丽水12月30日电(傅飞扬)12月30日，浙江清华长三角研究院丽水通济实验室正式启用，标志着丽 水市莲都区在建设高能级科创平台方面取得了新的突破——该实验室将聚焦美丽健康等领域，重点围绕 产业分析、技术研发、成果转化与双招双引四个方面系统发力，有力推动当地美丽健康产业提质增效。 作为长三角地区唯一水和空气质量均进入全国前十的生态高地，莲都既有"天生丽质"的生态环境，更有 把生态优势转化为产业优势、培育经济新增长点的迫切需要。 积极打造丽水首个浙江省医药创新和审评柔性服务站，企业可就近享受基本业务咨询、审评资料预审等 全链条服务；设立美丽健康产业服务中心，为企业提供"一企一员、一企一档、一企一案"全流程专业服 务；出台三项赋能产业发展的政策大礼包，成立省市区三级联动基金合作平台，推动总投资150亿元的 39个重大项目集中签约…… 为聚力打造百亿级美丽健康产业链，近年来，该区将美丽健康产业作为支柱产业，紧扣生态美妆、时尚 医美、口腔医疗、现代中药、健康茶咖、宠物产品六大主赛道，绘制了清晰的产业路线图。 在碧湖平原，总投资33亿元的"生态纳爱斯智能工厂和产业核心区项目"正加速推进。 "我们依托莲都乃至丽水丰富 ...

（来源：新华日报） □ 本报记者 王丽华 通讯员 周一波 12月15日，南京市六合区立友农机专业合作社以975.8公斤亩产量位列全省第一，刷新近年来全省优质 水稻高产典型案例中的高产纪录，亩产效益增加20%。 "六山、一水、三分田"的南京，人均耕地面积位列副省级城市倒数，土地开发强度接近国际警戒线，却 屡屡交出高分答卷：粮食面积、总产量持续领跑苏南，连续6年"只增不减"；农业特色主导产业一二三 产融合总产值从5年前的245亿元预计翻倍至超500亿元，"十四五"期间年均增速超10%，其中优质稻 米、绿色蔬菜、精品蟹虾、南京鸭产业剑指百亿级规模；在中国都市现代农业发展指数中，南京位居第 三，仅次于上海、北京。 品种选用耐高温、抗逆性强的杂交稻，秧苗要在"最佳年龄"移栽，施肥靠"处方"精准定量，高温天还要 日灌夜排给稻田"降温"……正如立友农机专业合作社负责人张立友所言，农技专家每周下田"问诊"，已 成为常态。 这改变了千百年来看天吃饭的经验依赖。 南京地貌属宁镇扬山地，低山、丘陵、岗地占60.8%，大部分土地土壤黏重、肥力偏低，还有大量河流 湖泊，自然环境"先天不足"。科技高位投入，正系统性弥补"短板"。 与往年 ...

Core Viewpoint - The rise of matcha products in the beverage market is driven by changing consumer preferences towards more authentic, healthier, and complex flavors, with a notable shift towards bitter and concentrated matcha varieties [5][11][24]. Group 1: Market Trends - Matcha has gained significant popularity in 2024, with 50 leading tea brands launching 73 new matcha products, laying the groundwork for its explosive growth in 2025 [8]. - The perception of matcha has shifted from being considered too bitter to being embraced as a core selling point, with brands promoting the bitterness as a reflection of the tea's authentic flavor [11]. - The introduction of "thousand-mesh" matcha, which is finer and provides a more refined experience, has become prevalent, with many brands now sourcing matcha from domestic regions like Zhejiang and Guizhou [14][28]. Group 2: Consumer Behavior - Consumers are increasingly seeking genuine flavors and healthier options, moving away from overly sweet beverages to those that highlight the natural taste of ingredients [17][24]. - Matcha is being recognized not only for its flavor but also for its health benefits, being classified as a "superfood" rich in antioxidants, making it a preferred choice for those looking for a lighter beverage compared to coffee [19][20]. - The growing trend of DIY matcha preparation at home or in the office reflects a shift in consumer behavior, with 25.83% of consumers purchasing pure matcha drinks and 23.14% opting for matcha for home preparation [22]. Group 3: Supply Chain and Production - China has become the largest producer of matcha globally, with production reaching 3,916 tons in 2020, accounting for over 55% of the world's supply [26][27]. - Japan is facing a supply crisis due to adverse weather conditions affecting the production of key matcha ingredients, leading to increased prices and limited availability [28]. - The rise of domestic matcha production, particularly from regions like Zhejiang and Guizhou, is meeting the growing global demand, with Guizhou's matcha production exceeding 1,200 tons in 2024 [29][30]. Group 4: Cultural and Brand Development - The resurgence of matcha in China is seen as a return to its roots, with efforts underway to build a unique Chinese matcha culture and brand identity [34][35]. - Local brands are beginning to incorporate traditional Chinese tea practices to differentiate themselves from Japanese matcha, aiming to create a distinct cultural narrative around Chinese matcha [36].

Group 1 - The core business of the company includes IP creation and operation as well as new retail, with a focus on media content creation, event planning, and celebrity IP management services [1] - The company has a total fan base of 200 million for its celebrity IP portfolio, and its health management products, including Magic Coffee and Matcha Powder, maintain a leading market share [1] - As of the 2024 annual report, the company reported total revenue of 584 million yuan and a net profit of 56.054 million yuan [2] Group 2 - On August 5, the company completed a placement of 37.52 million shares at a price of 9.13 HKD per share, raising a net amount of 324.1 million HKD [3]

Core Insights - The company reported a revenue of RMB 584 million for the year ending December 31, 2024, representing a year-on-year increase of approximately 35.8% [1] - The two main business segments, IP creation and operation, and new retail, contributed 53.8% and 46.2% to total revenue, respectively [1] - Gross profit reached RMB 327 million, up about 18.4% year-on-year, while net profit was RMB 50.2 million, reflecting a year-on-year increase of 21.3% [1] IP Creation and Operation - The revenue from IP creation and operation surpassed new retail for the first time, generating RMB 314 million in the fiscal year 2024, a growth of approximately 65.1% from RMB 190 million in fiscal year 2023 [2] - The significant growth in this segment was driven by the successful airing of two major television programs, including the second season of "Travel Diary" featuring Jay Chou, which garnered 392 trending topics and over 6 billion views on Weibo [2] - Another program, "Happy Talk," hosted by Yu Chengqing, maintained the highest ratings among similar shows during its broadcast period, generating RMB 168 million in revenue from these programs [2] New Retail Performance - The new retail segment continued to perform strongly, recording revenue of approximately RMB 270 million, a year-on-year increase of about 12.5% [4] - This segment focuses on the development and sale of health management and skincare products, utilizing various distribution channels [4] - The flagship product, Magic Coffee, has been well-received by consumers, ranking first in the Chinese bulletproof beverage market from 2020 to 2024 based on total sales [4]

Core Viewpoint - The article discusses the rising competition between Chinese and Japanese matcha industries, highlighting China's rapid growth in matcha production and the challenges faced by Japan in meeting increasing global demand [4][6][22]. Group 1: Market Dynamics - In 2024, Japan's green tea export value reached $240 million, a 25% increase year-on-year, but faced supply shortages [4]. - By 2025, China's matcha production is expected to exceed 5,000 tons, making it the largest producer globally, with Guizhou accounting for a quarter of this output [4][6]. - The global matcha market size reached $3.3 billion in 2024, projected to grow to $7 billion by 2029, with an annual growth rate of nearly 10% [13]. Group 2: Health and Cultural Trends - Matcha's popularity surged due to its health benefits, containing polyphenols, amino acids, and antioxidants, appealing to younger consumers seeking guilt-free indulgence [11][13]. - The cultural significance of matcha has evolved, with consumers choosing it not just for health but as a lifestyle statement reflecting sophistication and sustainability [13][14]. Group 3: Challenges in Japan - Japan faces a supply chain crisis due to declining domestic demand for traditional tea, limited tea garden area, and labor shortages, leading to a significant drop in matcha production [15][16][20]. - The aging population of tea farmers has resulted in a decrease from 53,000 farmers in 2000 to 12,000 in 2020, exacerbating the production challenges [16]. Group 4: China's Competitive Edge - China has rapidly developed its matcha industry, with Zhejiang being the largest production province, and Guizhou emerging as a key player with high-quality production and significant export volumes [26]. - The Chinese market's ability to quickly adapt to supply and demand changes, along with its vast green tea resources, positions it favorably against Japan's traditional production constraints [26]. Group 5: Future Outlook - The competition between China and Japan in the matcha market is expected to evolve into a model of "China-Japan technology cooperation + global capacity transfer," focusing on quality and cultural value [33]. - China's matcha industry is supported by government initiatives and significant investment, with over $5 billion in industry financing expected in 2024 [29][30].