华泰联合证券有限责任公司 关于 天下秀数字科技（集团）股份有限公司 吸收合并北京天下秀科技股份有限公司暨关联交易 之 2024 年专项持续督导意见 独立财务顾问 签署日期：二零二五年四月 独立财务顾问声明 华泰联合证券有限责任公司（以下简称"华泰联合证券"、"独立财务顾问"） 作为天下秀数字科技（集团）股份有限公司吸收合并北京天下秀科技股份有限公 司暨关联交易（以下简称"本次交易"）的独立财务顾问。 根据《公司法》《证券法》《重大资产重组管理办法》与《上市公司并购重组 财务顾问业务管理办法》等法律法规的有关要求，本独立财务顾问经过审慎核查， 结合上市公司 2024 年年度报告，出具本次重大资产重组的专项持续督导意见， 特作如下声明： 1、本专项持续督导意见所依据的文件、材料由交易各方提供，本次交易各 方均已向本独立财务顾问保证，其所提供的有关本次重大资产重组的相关信息真 实、准确和完整，没有虚假记载、误导性陈述或者重大遗漏。 2、本独立财务顾问已按照规定履行尽职调查义务，有充分理由确信所发表 的专业意见与上市公司披露的文件内容不存在实质性差异。 3、本专项持续督导意见不构成对上市公司的任何投资建议，投资者根据 ...

4月22日晚，红人新经济领军企业天下秀发布2024年度财报，在宏观经济承压背景下交出稳健答卷：全年实现营收40.66亿元，归母净利润0.51亿元，WEIQ 红人营销平台商家与红人数据均呈增长态势，其中，职业化红人增速达44.7%已突破212万大关，展现出行业调整期的战略定力，重新定义红人经济效率边 界。 据《2025中国数字营销趋势报告》分析，2025年红人营销行业将迎来关键转折点，技术驱动与资源重构正成为行业破局的核心。这一趋势下，天下秀持续加 码技术创新，将AI技术深度应用于红人营销领域，通过完善数据化平台建设，构建更具活力的创作者经济生态。在"AI技术纵深+全球化生态扩张"双引擎驱 动下，公司正加速从流量平台向智能生态服务商进化。 一、技术驱动全链路升级 WEIQ平台规模破新高 作为天下秀红人营销的主阵地，WEIQ红人营销平台2024年商家与红人两端数据再创历史新高。平台累计注册商家客户数达208,212个，同比增长8,423个； 注册红人账户数超过346.4万，其中具备职业化接单能力的红人账户数达212.7万，较2023年末增长65.7万，增幅达44.7%。据行业权威报告分析，当前品牌主 预算向"精准 ...

www.zhcpa.cn 景 II | | 页 次 | | --- | --- | | 一、非经营性资金占用及其他关联资金往来情况的专项 | | | 审核说明 | 1-2 | | 二、非经营性资金占用及其他关联资金往来情况汇总表 | 3-5 | 中国杭州市钱江新城新业路 8 号 UDC 时代大厦 A 座 5-8 层、12 层、23 层 Floors5-8,12and23,Block A,UDC Times Building,No.8 Xinye Road，Qianjiang New City,Hangzhou Tel.0571-88879999 Fax.0571-88879000 www.zhcpa.cn 关于天下秀数字科技（集团）股份有限公司 非经营性资金占用及其他关联资金往来情况的专项审核说明 关于天下秀数字科技（集团）股份有限公司 非经营性资金占用及其他关联资金往来情况的专项审核说明 中国杭州市钱江新城新业路 8 号 UDC 时代大厦 A 座 5-8 层、12 层、23 层 Floors5-8,12and23,Block A,UDC Times Building,No.8 Xinye Road，Qian ...

Core Insights - The influencer economy is experiencing a significant slowdown in growth due to macroeconomic pressures and the peak of traffic dividends, with the industry market size reaching 6.4 trillion yuan in 2023, a year-on-year growth of 18.3%, down from 48% in 2021 [1][2] - Tianxiexiu, a leading company in the influencer economy, reported a revenue of 4.066 billion yuan and a net profit of 51 million yuan for 2024, demonstrating strong operational resilience in a complex market environment [1][2] Industry Overview - The influencer economy is transitioning from rapid growth to refined operations, with the market size expected to exceed 8 trillion yuan by 2025, indicating continuous growth despite a slowdown in growth rates [2][3] - The number of registered merchants on Tianxiexiu's WEIQ platform reached 208,200, and the number of influencers increased to 3.464 million, with professional influencers growing by 44.7% year-on-year [2][3] Business Strategy - Tianxiexiu is enhancing its core business through the WEIQ influencer marketing platform, which has achieved key breakthroughs in connecting supply and demand, reflecting the increasing aggregation effect of leading companies in the influencer economy [2][3] - The company is leveraging AI technology to improve data and content services, creating a virtuous cycle that supports efficient service for small and medium-sized businesses [4][5] Technological Innovation - Tianxiexiu has introduced API technology to integrate its self-developed influencer placement platform with ByteDance's platforms, exploring new paths for technological collaboration [3] - The company's AIGC product "Linggan Island" has established three differentiated advantages, including a vast marketing database, a functional matrix for content creators and businesses, and compliance certifications [4][5] Global Expansion - The global influencer marketing market is projected to grow rapidly, reaching $32.55 billion by 2025, with Tianxiexiu's overseas marketing strategy focusing on both "technology output" and "resource integration" [5] - The company has launched Japanese and English versions of Linggan Island to support cross-border marketing, while its Japanese subsidiary has obtained cross-border agency qualifications [5]

证券代码：600556 证券简称：天下秀 公告编号：临 2025-021 天下秀数字科技（集团）股份有限公司 关于召开2024年年度股东会的通知 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 一、 召开会议的基本情况 (一) 股东会类型和届次 2024年年度股东会 股东会召开日期：2025年5月20日 本次股东会采用的网络投票系统：上海证券交易所股东大会网络投票系 统 采用上海证券交易所网络投票系统，通过交易系统投票平台的投票时间为股 东会召开当日的交易时间段，即 9:15-9:25,9:30-11:30，13:00-15:00；通过互联网 投票平台的投票时间为股东会召开当日的 9:15-15:00。 (六) 融资融券、转融通、约定购回业务账户和沪股通投资者的投票程序 涉及融资融券、转融通业务、约定购回业务相关账户以及沪股通投资者 的投票，应按照《上海证券交易所上市公司自律监管指引第 1 号 — 规范运 作》等有关规定执行。 (七) 涉及公开征集股东投票权 无 二、 会议审议事项 本次股东会审议议案及投票股东 ...

天下秀数字科技（集团）股份有限公司（以下简称"公司"）第十一届监事 会第十三次会议于2025年4月22日以现场结合通讯方式召开。会议应出席监事3 人，实际出席监事3人。会议的召开符合《公司法》及《公司章程》的规定。全 体与会监事通过如下议案： 一、审议通过《关于公司2024年年度报告正文及摘要的议案》 具体内容请详见本公司于同日在上海证券交易所网站（www.sse.com.cn） 披露的公告。 表决结果：3票同意、0票反对、0票弃权。 本议案尚需提交公司股东会审议。 二、审议通过《关于公司2024年度监事会工作报告的议案》 证券代码：600556 证券简称：天下秀 公告编号：临 2025-009 天下秀数字科技（集团）股份有限公司 第十一届监事会第十三次会议决议公告 本公司监事会及全体监事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 公司监事会就2024年以来的工作情况进行了总结，形成了2024年度监事会 工作报告。 具体内容请详见本公司于同日在上海证券交易所网站（www.sse.com.cn） 披露的公告。 表决结果：3票同意、0票反对、0票弃 ...

证券代码：600556 证券简称：天下秀 公告编号：临 2025-008 天下秀数字科技（集团）股份有限公司 第十一届董事会第十三次会议决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 天下秀数字科技（集团）股份有限公司（以下简称"公司"）第十一届董 事会第十三次会议于2025年4月22日以现场结合通讯方式召开。会议应出席董事 7人，实际出席董事7人。会议的召开符合《公司法》及《公司章程》的规定。 全体与会董事通过如下议案： 一、 审议通过《关于公司 2024 年年度报告正文及摘要的议案》 具体内容请详见本公司于同日在上海证券交易所网站（www.sse.com.cn） 披露的公告。 表决结果：7票同意、0票反对、0票弃权。 本议案已经审计委员会审议通过，并同意将本议案提交公司董事会审议。 本议案尚需提交公司股东会审议。 二、 审议通过《关于公司 2024 年度董事会工作报告的议案》 公司董事会就2024年以来的工作情况进行了总结，形成了2024年度董事会 工作报告。 具体内容请详见本公司于同日在上海证券交易所网站（ww ...

证券代码：600556 证券简称：天下秀 公告编号：临 2025-012 天下秀数字科技（集团）股份有限公司 关于 2024 年度利润分配方案的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 2024 年度利润分配比例：每股派发现金红利 0.0086 元（含税）。不实 施包括资本公积金转增股本、送红股在内的其他形式的分配。 本次利润分配以实施权益分派股权登记日登记的总股本为基数，具体 日期将在权益分派实施公告中明确。在实施权益分派的股权登记日前公司总股 本发生变动的，拟维持分配总额不变，相应调整每股分配比例，并将在相关公 告中披露。 公司不触及《上海证券交易所股票上市规则》（以下简称《股票上市 规则》）第 9.8.1 条第一款第（八）项规定的可能被实施其他风险警示的情形。 | 项目 | 2024年度 | 2023年度 | 2022年度 | | | --- | --- | --- | --- | --- | | 现金分红总额（元） | 15,546,629.72 | 28,020,088.45 | 18,0 ...

Financial Performance - The company's operating revenue for 2024 was CNY 4,066,328,070.85, a decrease of 3.23% compared to CNY 4,202,030,347.42 in 2023[23]. - The net profit attributable to shareholders for 2024 was CNY 51,488,254.58, down 44.50% from CNY 92,778,970.17 in 2023[23]. - The net cash flow from operating activities for 2024 was CNY 154,169,699.41, a decline of 48.38% compared to CNY 298,690,366.84 in 2023[23]. - The basic earnings per share for 2024 was CNY 0.03, a decrease of 40.00% from CNY 0.05 in 2023[24]. - The total assets at the end of 2024 were CNY 5,421,739,476.49, down 8.03% from CNY 5,895,388,614.26 at the end of 2023[23]. - The company reported a significant drop in the net profit for the fourth quarter of 2024, resulting in a loss of CNY 13,927,702.72[26]. - The company’s net assets attributable to shareholders at the end of 2024 were CNY 3,830,224,006.07, a slight decrease of 0.09% from CNY 3,833,812,826.72 at the end of 2023[23]. - The company reported non-recurring gains of CNY 7,518,347.90 from government subsidies closely related to its normal business operations in 2024[28]. - The weighted average return on equity for 2024 was 1.34%, down from 2.44% in 2023, indicating a decrease of 1.10 percentage points[24]. Dividend Distribution - The company plans to distribute a cash dividend of 0.086 RMB per 10 shares, totaling approximately 15.55 million RMB (including tax) based on a total share capital of 1,807,747,642 shares as of December 31, 2024[7]. - The cash dividend for 2024 represents 30.19% of the net profit attributable to ordinary shareholders, which is 51,488,254.58 CNY[157]. - The cumulative cash dividends over the last three fiscal years amount to 61,644,194.59 CNY, with an average cash dividend payout ratio of 57.04%[158]. Business Strategy and Innovation - The company emphasizes the importance of user autonomy and aims to improve the existing internet ecosystem driven by technologies such as 5G, cloud computing, blockchain, AI, and VR[15]. - The company is focused on exploring innovative business systems, although the profitability of these new ventures remains uncertain[9]. - The company plans to focus on new product development and market expansion strategies in the upcoming fiscal year[23]. - The company is actively exploring overseas markets and innovative technologies, including AIGC, MR, and VR[43]. - The company aims to leverage its data and technology capabilities to create innovative products and services in the influencer economy[42]. - The company is committed to promoting fair value distribution in the industry, aligning with national goals for common prosperity[59]. Market Trends and Challenges - The Chinese advertising market is projected to grow at rates of 7.6% in 2023, 6.1% in 2024, and further slow to 4.6% in 2025, presenting challenges for the company's marketing-related operations[48]. - The rise of the influencer economy is supported by a growing user base and the increasing importance of content operations among brand merchants[48]. - The company is addressing industry challenges such as traffic fraud and content violations by empowering platforms to create a standardized and efficient ecosystem[49]. - The overall growth rate of China's advertising market is expected to slow down, with growth rates of 7.6% in 2023, 6.1% in 2024, and a further decline to 4.6% in 2025[101]. Governance and Compliance - The board of directors has confirmed the authenticity, accuracy, and completeness of the annual report, with no significant omissions or misleading statements[3]. - The company has maintained a governance structure that complies with the Company Law and relevant regulations, ensuring the protection of stakeholders' rights[120]. - The company has not reported any significant differences in governance practices compared to regulatory requirements[120]. - The company has taken effective measures to rectify the identified compliance issues and submitted a rectification report to the regulatory authorities[134]. Research and Development - Research and development expenses amounted to CNY 80,622,431.75, down 23.69% year-on-year, attributed to reduced personnel investment[75]. - The total amount of R&D investment accounted for 1.98% of operating revenue, with no capitalized R&D expenditures during the period[85]. - The company is investing in new technology development, allocating $10 million towards R&D initiatives[129]. User Engagement and Market Expansion - The number of registered merchant customers reached 208,212, an increase of 8,423 compared to the previous year[35]. - The number of professional influencers on the platform increased to 2.127 million, a significant rise of 65,700 from the end of 2023[38]. - User data showed a 30% increase in active users, reaching 10 million by the end of the quarter[124]. - The company is expanding its market presence, targeting a 10% increase in market share in the next fiscal year[124]. Legal Matters - The company has initiated legal proceedings against Rui Lai Jia Yu, with details available in the announcement regarding significant litigation[186]. - The company has submitted a retrial application to the Supreme People's Court regarding the judgment made by the Guangxi High Court, which upheld the original ruling[186]. - The company is involved in a lawsuit for 972.98 million yuan in legal fees, with interest calculated based on the same amount from the date of the lawsuit[197]. Environmental and Social Responsibility - The company has implemented water resource management measures, including the installation of water-saving faucets and regular leak detection to reduce water waste[166]. - In waste management, the company utilizes electronic product leasing for hazardous waste and promotes recycling of used toner cartridges and office furniture[166]. - The company has invested 2 million yuan in rural revitalization projects, benefiting 60 individuals through training programs[170].

天下秀数字科技(集团)股份有限公司 2024 年度审计报告 中国杭州市钱江新城新业路 8 号 UDC 时代大厦 A 座 5-8 层、12 层、23 层 Floors5-8,12and23,Block A,UDC Times Building,No.8 Xinye Road，Qianjiang New City,Hangzhou Tel.0571-88879999 Fax.0571-88879000 www.zhcpa.cn 您可使用手机"扫一扫"或进入"注册会计师行业绩—唯管卖会（" = (http://acc.mof 目 录 | | 页 次 | | --- | --- | | 一、审计报告 | 1-5 | | 二、财务报表 | 6-17 | | (一) 合并资产负债表 | 6-7 | | (二) 合并利润表 | 8 | | (三) 合并现金流量表 | 9 | | (四) 合并所有者权益变动表 | 10-11 | | (五) 母公司资产负债表 | 12-13 | | (六) 母公司利润表 | 14 | | (七) 母公司现金流量表 | 15 | | (八) 母公司所有者权益变动表 | 16-17 | 三、财务 ...