证券代码：600556 证券简称：天下秀 公告编号：临 2025-034 一、说明会类型 天下秀数字科技（集团）股份有限公司 关于召开 2025 年半年度业绩说明会预告的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： ? 会议召开时间：2025 年 9 月 9 日（星期二）15:00-16:00 ? 会议召开地点：中国证券网路演中心（http://roadshow.cnstock.com/） ? 会议召开方式：中国证券网路演中心网络互动 天下秀数字科技（集团）股份有限公司（以下简称"公司"）于2025年8月22 日披露了《2025年半年度报告》。具体内容详见同日刊登在上海证券交易所网 站（www.sse.com.cn）及指定信息披露媒体上的相关公告。 根据《上海证券交易所上市公司自律监管指引第1号——规范运作》等相关 规定，为使广大投资者更加全面、深入地了解公司情况，公司拟通过网络平台 交流互动的方式举行"2025年半年度业绩说明会"。 联系部门：公司董事会办公室 电话：010-6466 6131 邮箱： ...

证券代码：600556 证券简称：天下秀 公告编号：临 2025-032 天下秀数字科技（集团）股份有限公司 关于公司 2025 年半年度募集资金存放与实际使用情况 的专项报告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 根据上海证券交易所发布的《上海证券交易所上市公司自律监管指引第1 号——规范运作》和《上海证券交易所上市公司自律监管指南第1号——公告格 式》等规定，天下秀数字科技（集团）股份有限公司（以下简称"公司"）董 事会编制了《关于公司2025年半年度募集资金存放与实际使用情况的专项报 告》，具体内容如下： 一、募集资金基本情况 本公司经中国证券监督管理委员会证监许可[2020]1666号文核准，天下秀 数字科技（集团）股份有限公司向特定对象非公开发行人民币普通股（A股） 税2,777,999.99元）后的余额2,070,921,994.67元，主承销商华泰联合证券有限责 任公司于2020年9月3日分别汇入本公司募集资金监管账户民生银行北京广安门 支行（账号为：632304268 ）680,000,000.00元 ...

证券代码：600556 证券简称：天下秀 公告编号：临 2025-037 天下秀数字科技（集团）股份有限公司 根据《上海证券交易所股票上市规则》《境内企业境外发行证券和上市管 理试行办法》等法律法规的要求，待具体方案确定后，本次H股上市工作尚需 提交公司董事会和股东会审议，并经中国证券监督管理委员会备案和香港联交 所等监管机构审核。本次H股上市能否通过审议、备案和审核程序并最终实施 具有较大不确定性。公司将依据相关法律法规的规定，根据本次H股上市的后 续进展情况及时履行信息披露义务，切实保障公司及全体股东的利益。敬请广 大投资者关注后续公告，注意投资风险。 特此公告。 关于筹划发行 H 股股票并在香港联合交易所有限公司 上市的提示性公告 天下秀数字科技（集团）股份有限公司董事会 二〇二五年八月二十二日 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 为深入推进天下秀数字科技（集团）股份有限公司（以下简称"公司"）的 全球化战略布局，打造国际化资本运作平台，提升公司国际品牌形象和综合竞 争力，公司目前正在筹划境外发行股份（H股） ...

Core Viewpoint - The company is committed to enhancing operational quality and investor returns through a series of strategic initiatives outlined in the 2025 "Quality Improvement, Efficiency Enhancement, and Return to Shareholders" action plan [1][2]. Group 1: Business Focus and Quality Improvement - The company is focusing on its core business by enhancing the connection between merchants and influencers, strengthening its data platform, and exploring the creator economy [1]. - Continuous efforts are made to improve gross margin by actively managing the upstream and downstream of the industry chain and deepening cooperation with quality brand clients [2]. - The company has upgraded its WEIQ platform to incorporate AI technology, enabling intelligent matching and resource integration, which enhances operational efficiency [2]. Group 2: Global Expansion - The company is expanding its overseas operations by establishing international offices in locations such as Hong Kong, Tokyo, Singapore, and Kuala Lumpur, providing comprehensive marketing support for various industries [3]. - It has successfully implemented overseas marketing strategies for major clients in sectors like 3C, internet, e-commerce, and fast-moving consumer goods across popular social media platforms [3]. Group 3: Investor Returns - The company emphasizes reasonable returns to investors, adhering to profit distribution policies and maintaining a sustainable dividend strategy, with a cash dividend of 15.5466 million yuan planned for 2024, representing 30.19% of the net profit [2][3]. Group 4: Information Disclosure and Communication - The company prioritizes transparent information disclosure, ensuring compliance with regulatory requirements and enhancing the readability and effectiveness of disclosed information [4][5]. - Various channels are utilized for communication with investors, including investor hotlines and interactive platforms, to maintain close engagement with both retail and institutional investors [4]. Group 5: Corporate Governance - The company is committed to optimizing its governance structure and adhering to relevant laws and regulations, enhancing management efficiency through a dual-driven mechanism [5][6]. - It emphasizes the responsibilities of key personnel and implements multi-level supervision to strengthen compliance and risk management [5][6].

Core Points - The company, Tianxiaxiu Digital Technology (Group) Co., Ltd., is utilizing its own funds to pay for part of the investment projects and will replace these with raised funds later [1][5] - The total amount raised from the non-public offering of shares was approximately RMB 2.07 billion, with a net amount of RMB 2,071,879,874.54 [1][2] - The company has changed its investment projects from "New Media Commercial Big Data Platform Construction Project" and "WEIQ New Media Marketing Cloud Platform Upgrade Project" to "Content Marketing Ecosystem Upgrade Project" and "Innovative Technology Module Upgrade Project" [2][3] Fundraising and Investment Projects - The total investment amount for the original projects was RMB 251,510.20 million, with RMB 207,187.99 million allocated from the raised funds [2] - The new projects have a total investment amount of RMB 131,957.04 million, with RMB 126,239.21 million planned to be funded from the raised funds [3] Reasons for Using Own Funds - The company faced operational challenges in paying salaries and other expenses directly from the raised funds due to banking regulations [5][6] - To ensure the smooth implementation of investment projects and improve the efficiency of fund usage, the company opted to use its own funds initially and will replace them with raised funds within six months [5][6] Decision-Making Process - The board of directors and the supervisory board approved the use of own funds for the investment projects during meetings held on August 21, 2025 [6][7] - The approval process followed necessary procedures and ensured that the use of funds would not affect the normal implementation of the investment projects or harm shareholder interests [7] Sponsor's Verification Opinion - The sponsor, CITIC Securities, confirmed that the company's actions regarding the use of its own funds and subsequent replacement with raised funds complied with relevant laws and regulations [7][8]

人民财讯8月21日电，天下秀（600556）8月21日晚间披露2025年半年度报告，上半年实现营业收入 18.44亿元，同比下降8.01%；归母净利润3637.92万元，同比下降19.28%；基本每股收益0.0201元。 ...

Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, indicating challenges in the advertising market while also highlighting opportunities in the influencer economy and digital marketing [16][18]. Financial Performance - The company's operating income for the first half of 2025 was approximately 1.84 billion RMB, a decrease of 8.01% compared to the same period last year [3]. - The total profit for the period was approximately 42.34 million RMB, down 14.30% year-on-year [3]. - The net profit attributable to shareholders was approximately 36.38 million RMB, reflecting a 19.28% decline compared to the previous year [3]. - The net cash flow from operating activities was negative at approximately -185.11 million RMB, a 6.70% increase in outflow compared to the same period last year [3]. - The company's total assets decreased by 3.47% to approximately 5.23 billion RMB compared to the end of the previous year [3]. Industry Context - The digital economy sector is receiving increasing support from government policies aimed at promoting healthy industry development and digital transformation [16]. - The advertising industry is encouraged to innovate with new technologies and business models, particularly in digital advertising and influencer marketing [16]. - The rise of the influencer economy is seen as a significant opportunity, with the market for influencer marketing expanding as brands increasingly leverage social media platforms for advertising [16][18]. Business Model and Strategy - The company operates a platform-based business model focused on the influencer economy, connecting content creators (influencers) with brands and businesses [6][7]. - The WEIQ platform serves as a marketing service that utilizes big data to match brands with suitable influencers, enhancing marketing efficiency and reducing costs for businesses [7][19]. - The company is actively exploring international markets, establishing offices in locations such as Hong Kong, Tokyo, and Singapore to support global marketing efforts [17][18]. Technological Innovation - The company has integrated AI technology into its services, enhancing the efficiency of influencer marketing and data services [16][19]. - The WEIQ platform has launched an AI version that improves the matching process between brands and influencers, allowing for a more streamlined marketing experience [18][19]. - The company is also developing innovative products in the AIGC space, focusing on AI-driven marketing solutions that enhance content creation and distribution [13][14]. Market Expansion - The number of registered merchants on the WEIQ platform has grown to over 219,000, indicating a strong demand for influencer marketing services [18]. - The platform has also seen an increase in the number of registered influencers, reaching approximately 3.55 million, with a significant portion being professional influencers capable of fulfilling marketing tasks [19].

持有有 质 | 押、标 | | | | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | | | | | 持股 | | | | | | | | 或冻结 | | | | | | | | | | | 持股 | | 限售条 | 记 | | 股东名称 | | | | | | 股东性质 | | | | 比例 | | | | | | | | | | | | | | | | | 数量 | | 件的股 | 的 | | 股份数 | | | | | | | | | | | | | | | | | | | | | | | | (%) | | | | | | | | | | | | | | | | | | | | | 份数量 | 量 | | ShowWorld HongKong | | | Limited | | | 境外法人 | | | 18.40 | | 332,615,750 | | 0 | | | 无 | 0 | | | | | ...

中信证券股份有限公司 关于天下秀数字科技（集团）股份有限公司 使用自有资金支付募投项目部分款项 并以募集资金等额置换的核查意见 公司于 2024 年 11 月 19 日召开了第十一届董事会第十二次会议、第十一届监事会 第十二次会议，并于 2024 年 12 月 5 日召开了 2024 年第一次临时股东会，分别审议通 过了《关于公司变更募集资金投资项目的议案》，将募投项目由"新媒体商业大数据 平台建设项目"和"WEIQ 新媒体营销云平台升级项目"变更为"内容营销生态平台 升级项目"和"创新技术模块升级项目"。 中信证券股份有限公司（以下简称"中信证券"、"保荐人"）作为天下秀数字 科技（集团）股份有限公司（以下简称"天下秀"、"公司"）持续督导的保荐人， 根据《证券发行上市保荐业务管理办法》《上海证券交易所股票上市规则》《上海证 券交易所上市公司自律监管指引第 1 号——规范运作》《上市公司募集资金监管规 则》等相关法律法规的规定，对天下秀使用自有资金支付募投项目部分款项并以募集 资金等额置换进行了核查，具体情况如下： 一、募集资金基本情况 经中国证券监督管理委员会《关于核准天下秀数字科技（集团）股份有限公司非 ...

证券代码：600556 证券简称：天下秀 公告编号：临 2025-036 天下秀数字科技（集团）股份有限公司 关于使用自有资金支付募投项目部分款项 并以募集资金等额置换的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 根据《上市公司募集资金监管规则》等相关规定，天下秀数字科技（集团） 股份有限公司（以下简称"公司"）于2025年8月21日召开第十一届董事会第十五 次会议、第十一届监事会第十五次会议，分别审议通过了《关于使用自有资金支 付募投项目部分款项并以募集资金等额置换的议案》，同意公司及子公司在募投 项目实施期间，根据实际情况先行使用自有资金支付募投项目所需资金，后期定 期将该部分款项以募集资金进行等额置换，该部分等额置换资金视同募投项目使 用资金。保荐人对本次募集资金置换事项出具了无异议的核查意见。现将相关事 项公告如下： 单位：人民币万元 一、募集资金基本情况 | 项目名称 | 投资总额 | 拟投入募集资金金额 | | --- | --- | --- | | 新媒体商业大数据平台建设项目 | 118,930.02 ...