证券代码：603608 证券简称：天创时尚 公告编号：临 2022-070 债券代码：113589 债券简称：天创转债 天创时尚股份有限公司 关于参加2022广东辖区上市公司投资者网上 集体接待日活动的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示： 会议召开时间：2022 年 9 月 22 日（星期四）下午 15:50-16:50 会议召开地点："全景路演"网站（https://rs.p5w.net） 会议召开方式：网络互动 为进一步加强与投资者的沟通交流，根据中国证券监督管理委员会广东监管 局（以下简称"广东证监局"）、广东上市公司协会联合发布的《关于开展 202 2 广东上市公司投资者关系管理月活动的通知》（广东证监发〔2022〕102 号） 的相关要求，天创时尚股份有限公司（以下简称"公司"）将参加由广东证监局、 广东上市公司协会共同举办的"2022 广东辖区上市公司投资者网上集体接待日" 活动，现将有关事项公告如下： 本次投资者网上集体接待日活动将以网络互动方式在"全景路演"网站 （http ...

Financial Performance - The company's operating revenue for the first half of 2022 was CNY 702,009,363, a decrease of 29.05% compared to CNY 989,422,470 in the same period last year[19]. - The net profit attributable to shareholders of the listed company was a loss of CNY 42,396,252, representing a decline of 202.51% from a profit of CNY 41,359,667 in the previous year[19]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was a loss of CNY 50,372,694, down 283.96% from a profit of CNY 27,383,061 in the same period last year[19]. - The net cash flow from operating activities was CNY 46,054,320, an increase of 27.58% compared to CNY 36,098,264 in the previous year[19]. - The total assets at the end of the reporting period were CNY 2,339,521,719, a decrease of 8.74% from CNY 2,563,446,679 at the end of the previous year[19]. - The net assets attributable to shareholders of the listed company decreased by 5.50% to CNY 1,474,809,031 from CNY 1,560,632,307 at the end of the previous year[19]. - The total share capital at the end of the reporting period was 419,698,208 shares, down 2.15% from 428,924,090 shares at the end of the previous year[19]. - Basic earnings per share for the reporting period was -0.10 yuan, a decrease of 200.00% compared to the same period last year[20]. - Diluted earnings per share for the reporting period was -0.10 yuan, a decrease of 200.00% compared to the same period last year[20]. - The weighted average return on equity decreased by 5.21 percentage points to -2.81% from 2.40% in the same period last year[20]. Market Trends - The domestic retail sales of clothing, shoes, and textiles decreased by 6.5% year-on-year in the first half of 2022[28]. - The overall consumption market capacity remains significant despite short-term fluctuations due to the pandemic, indicating potential for future growth[28]. - The Z generation is becoming the main consumer force, driving changes in consumption patterns and preferences towards personalized and interactive experiences[32]. - In the first half of 2022, the online retail sales of physical goods reached 54,493 billion yuan, with a year-on-year growth of 5.6%, accounting for 25.9% of the total retail sales of consumer goods[35]. - Traditional retail enterprises experienced a 14.1% year-on-year decline in commodity retail sales in the first half of 2022[35]. Digital Marketing and Advertising - The mobile advertising market in China reached 672.5 billion yuan in 2020, with a year-on-year growth rate of 24.2%, and is expected to reach 1,174.1 billion yuan by 2023[42]. - The overall network advertising market in China is projected to grow, but the growth rate is slowing down due to the saturation of new traffic sources[41]. - The demand for personalized and refined traffic operations is increasing among advertisers, focusing on customer acquisition and retention[44]. - The shift from traditional public domain traffic to private domain traffic is becoming a strategy for maximizing advertising ROI[45]. - The integration of digital marketing strategies is essential for marketing service providers to adapt to the changing landscape and improve operational efficiency[46]. Company Strategy and Operations - The company operates in two main sectors: fashion footwear and mobile internet digital marketing, with a focus on high-end women's shoes and digital marketing services[24]. - The company focuses on a multi-brand digital operation model in the fashion footwear and apparel sector, aiming to provide stylish, comfortable, healthy, and environmentally friendly consumer experiences[51]. - The company is leveraging digital technology to enhance its marketing strategies, aiming for comprehensive coverage of consumer scenarios and deep interaction with user systems[49]. - The company is committed to upgrading the standards of Chinese footwear and creating a fashionable and healthy footwear industry platform[51]. - The company is expanding its product offerings by investing in international designer brands and introducing new lifestyle brands[53]. - The company emphasizes content marketing as a key competitive barrier, moving away from pure traffic and price competition[48]. - The company aims to automate and intelligently manage advertising decisions and effectiveness attribution through data technology[47]. - The company is actively involved in the digital transformation of the entire industry chain, promoting a digital fashion ecosystem[51]. Brand and Product Development - The company has established a women's shoe comfort research center in collaboration with the China Leather and Footwear Research Institute, enhancing its brand influence in the mid-to-high-end women's shoe market[25]. - The KISSCAT brand has a total of 699 stores, including 424 direct-operated and 275 franchised stores, emphasizing comfort and health in women's footwear[54]. - The ZSAZSAZSU brand targets career women aged 25-38, with a total of 108 stores, including 97 direct-operated and 11 franchised stores, promoting independence and confidence[58]. - The TIGRISSO brand has 327 stores, with 237 direct-operated and 90 franchised stores, focusing on elegant and healthy footwear for new middle-class women[62]. - The company has established a digital R&D platform to enhance efficiency and precision, with a total of 1 invention patent, 51 utility model patents, and 44 design patents as of the end of the reporting period[96]. Supply Chain and Production - The traditional production lines are facing challenges due to labor shortages and rising costs, necessitating a shift towards smart production lines[37]. - The company is developing a new intelligent manufacturing base in Nansha Free Trade Zone, focusing on automation, digitalization, and intelligence in production processes[97]. - The company’s self-production ratio is 55.80%, with a focus on flexible production methods to quickly respond to market demand[81]. - The company has established four regional warehouses with a storage capacity of over 40,000 SKUs and an order processing capacity of 50,000-70,000 orders per day[82]. - The company has implemented a strategic and demand-based procurement model to control costs and ensure quality[80]. Corporate Governance and Compliance - The company has committed to ensuring independence in personnel, assets, finance, and operations, with specific measures to prevent conflicts of interest[151]. - The commitments made by the actual controllers and shareholders are effective from June 23, 2017, and are intended to avoid competition with the company's business[145]. - The company has established a long-term commitment to avoid related party transactions unless necessary, ensuring compliance with legal regulations[149]. - The company guarantees that its senior management will not hold positions in other companies controlled by the same individuals, ensuring operational independence[151]. - The company has outlined penalties for breaches of commitments, including compensation for losses and a penalty of 25% of the total consideration received in the transaction[149]. Shareholder and Stock Information - The total number of ordinary shareholders as of the end of the reporting period is 21,240[184]. - The total number of shares before the change was 428,924,090, and after the change, it is 419,698,208, reflecting a decrease of 9,225,882 shares[181]. - The company converted a total of 2,112 shares from the convertible bond "Tian Chuang Convertible Bond" during the reporting period[182]. - The company canceled 9,227,994 shares that were not used from the repurchase account due to the expiration of the three-year period[183]. - The largest shareholder, Pingtan Hetian Trading Partnership, holds 88,830,630 shares, accounting for 21.17% of the total shares[186]. Risks and Challenges - The company faces risks from macroeconomic fluctuations that could impact consumer spending on fashion footwear and mobile internet marketing[126]. - There is a risk of product development not aligning with market demands, particularly in the fast-changing mid-to-high-end women's shoe market[127]. - The competitive landscape in the domestic women's shoe market is intense, requiring continuous enhancement of brand influence and operational capabilities[128]. - The company recognizes the need to expand new marketing channels, especially online, to adapt to evolving consumer behaviors[130].

公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真实、准确、完整，不存 在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 公司负责人、主管会计工作负责人及会计机构负责人（会计主管人员）保证季度报告中财务报表 信息的真实、准确、完整。 第一季度财务报表是否经审计 □是 √否 一、 主要财务数据 (一)主要会计数据和财务指标 2022 年第一季度报告 证券代码：603608 证券简称：天创时尚 转债代码：113589 转债简称：天创转债 天创时尚股份有限公司 2022 年第一季度报告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示 | 与公司正常经营业务无关的或有 | | | --- | --- | | 事项产生的损益 | | | 除同公司正常经营业务相关的有 | 1,043,669 | | 效套期保值业务外，持有交易性 | | | 金融资产、衍生金融资产、交易 | | | 性金融负债、衍生金融负债产生 | | | 的公允价值变动损益，以及处置 | | | 交易性金融资产、衍生金融资 ...

Financial Performance - The net profit attributable to the parent company's shareholders for 2021 was -64,611,609 CNY, indicating a loss [4]. - The undistributed profits at the end of 2021 for the parent company were 34,161,779 CNY after accounting for a cash dividend distribution of 62,952,635 CNY [4]. - The company plans not to distribute cash dividends for the 2021 fiscal year due to negative net profits [5]. - The company's operating revenue for 2021 was CNY 1,925,410,170, representing a 2.52% increase compared to CNY 1,878,085,689 in 2020 [26]. - The net profit attributable to shareholders was a loss of CNY 64,611,609, an improvement of 86.01% from a loss of CNY 461,901,040 in 2020 [26]. - The basic earnings per share for 2021 was -CNY 0.15, showing an 86.36% increase from -CNY 1.10 in 2020 [27]. - The total assets at the end of 2021 were CNY 2,563,446,679, a decrease of 4.75% from CNY 2,691,246,326 at the end of 2020 [26]. - The company reported a net cash flow from operating activities of -CNY 48,243,197, a significant decline from CNY 242,091,317 in 2020, representing a 119.93% decrease [26]. - The weighted average return on equity for 2021 was -3.94%, an increase of 19.75 percentage points from -23.69% in 2020 [27]. - The company’s total equity attributable to shareholders decreased by 8.51% to CNY 1,560,632,307 at the end of 2021 from CNY 1,705,761,354 at the end of 2020 [26]. Share Repurchase and Dividends - The company repurchased shares amounting to 16,257,773 CNY, which accounted for 47.59% of the undistributed profits at the end of 2021 [5]. - The company has a legal reserve of 1,523,658 CNY, which is 10% of the net profit for the parent company [4]. Risks and Governance - The company has detailed potential risks in its annual report, which investors should review [10]. - The company has not reported any non-operating fund occupation by controlling shareholders or related parties [7]. - The company has not violated any decision-making procedures regarding external guarantees [8]. - The audit report issued by PwC was a standard unqualified opinion [9]. - The company has not disclosed any significant changes in its governance structure or shareholder situation [11]. - The company has established a comprehensive governance structure, ensuring clear division of responsibilities among the shareholders, board of directors, supervisory board, and management [189]. - The company has implemented a robust information disclosure system to ensure timely and accurate communication with shareholders, particularly protecting the rights of minority shareholders [193]. Market and Economic Environment - The overall economic environment in 2021 showed a high opening and low closing trend, with various industries facing different degrees of impact from the pandemic, leading to increased operational difficulties and intensified competition [34]. - The fashion footwear and apparel segment experienced a significant decline in offline store traffic due to the pandemic, negatively affecting sales performance [37]. - The overall consumer spending and retail sales showed a recovery trend, but the structural adjustments within the retail industry continued to create challenges for growth [36]. - The domestic retail sales of consumer goods reached 4.40823 trillion yuan in 2021, with a year-on-year growth of 12.5%, indicating a recovery in the market post-COVID-19 [50]. - The average annual disposable income in 2021 was 35,000 yuan, reflecting an actual growth of 8.1% compared to 2019, which supports the potential for market expansion [50]. Online and Offline Sales Performance - In 2021, the company's online channel revenue reached 544 million RMB, representing a year-on-year growth of 16.75%, accounting for 31.79% of the fashion footwear and apparel segment's revenue and 28.29% of the company's consolidated main business revenue [39]. - The online business grew by 16.75%, increasing its revenue share from 27.90% to 31.79% in the fashion footwear and apparel segment [101]. - Online sales accounted for 31.79% of total revenue, generating 543,501,539, while offline sales contributed 68.21% with 1,166,220,690 [157]. Marketing and Advertising Strategies - The company emphasized the importance of differentiated brand positioning and value, enhancing brand influence through collaborations with celebrities and IP crossovers [40]. - The mobile internet advertising sector faced challenges with limited advertising budgets from clients and rising traffic costs, leading to a continuous decline in gross profit margins for traditional internet advertising [38]. - The advertising industry is focusing on "customer acquisition" and "customer retention" as key marketing strategies due to limited marketing budgets and the need for effective marketing results [66]. - Marketing service providers are transitioning from "traffic acquisition" to "traffic operation," emphasizing efficiency and cost-effectiveness in response to rising traffic costs and the need for precise marketing [69]. Product Development and Innovation - The company has filed for 1 invention patent, 50 utility model patents, and 44 design patents, indicating a strong focus on innovation and R&D [112]. - The product development process leverages consumer insights and advanced design technologies to enhance comfort and design quality [96]. - The company aims to strengthen product core technology and innovation to provide healthier and more comfortable footwear, targeting the Z generation's demand for fashion and leisure [179]. Operational Efficiency and Supply Chain - The company has established a comprehensive digital operation platform to enhance efficiency across design, production, logistics, and marketing, aiming for improved product quality and supply chain responsiveness [41][42]. - The company maintains a self-production ratio of 55.80%, with a focus on flexible production methods to respond quickly to market demands [98]. - The logistics system can handle 50,000 to 70,000 orders per day, with a storage capacity of over 40,000 SKUs [99]. - The company is implementing a comprehensive digital and intelligent manufacturing system to improve supply chain efficiency and consumer engagement [116]. Store Operations and Market Expansion - The company opened 116 new stores and closed 222 stores, resulting in a total of 1,322 stores at the end of the reporting period [152]. - The company operates a full-channel sales model, with a total of 1,322 offline stores, including 880 direct-operated and 442 franchised stores [101]. - The company is actively expanding its multi-brand strategy, including partnerships with international fashion brands to meet diverse consumer needs [108]. Financial Management and Investments - The company executed new leasing standards, resulting in a significant increase in lease liabilities to 19,295,704 [148]. - The company plans to continue its investment strategies, as indicated by the proposal for securities investment [197]. - The company invested 99,990,000 RMB in a private equity fund, completing the subscription process by December 2021 [165]. Challenges and Future Outlook - The company faces risks from macroeconomic fluctuations that could impact consumer spending on footwear and marketing services [183]. - The company must adapt to fast-changing fashion trends in the mid-to-high-end women's shoe market to maintain brand recognition and sales performance [184]. - The company plans to enhance its strategic focus on digital transformation and consumer-centric approaches in the footwear industry [174].

Financial Performance - The company's operating revenue for the first half of 2021 was CNY 989,422,470, representing a 15.01% increase compared to CNY 860,308,495 in the same period last year[23]. - The net profit attributable to shareholders for the same period was CNY 41,359,667, a 10.00% increase from CNY 37,599,883 year-on-year[23]. - The net cash flow from operating activities decreased significantly by 71.39%, amounting to CNY 36,098,264 compared to CNY 126,163,495 in the previous year[23]. - The total assets of the company increased by 3.21% to CNY 2,777,716,500 from CNY 2,691,246,326 at the end of the previous year[23]. - The basic earnings per share rose to CNY 0.10, an increase of 11.11% from CNY 0.09 in the same period last year[24]. - The company achieved a total revenue of 98.94 million yuan in the first half of 2021, representing a year-on-year increase of 15%[96]. - The net profit attributable to shareholders of the listed company was 41.36 million yuan, up 10% year-on-year[96]. - The operating cost increased by 23.56% to CNY 410.56 million, up from CNY 332.27 million, primarily due to a higher proportion of external sourcing and increased costs in the mobile internet media advertising business[104]. - Sales expenses rose by 19.15% to CNY 396.28 million, driven by a significant increase of 149.10% in online marketing expenditures[103][104]. Dividend Distribution - The company distributed a cash dividend of 1.5 RMB per 10 shares, totaling 62,952,634.65 RMB, based on a total share capital of 428,914,251 shares after deducting 9,230,020 shares held in the repurchase account[5]. - The company did not implement a profit distribution for the first half of 2021[6]. - No profit distribution or capital reserve increase plans are proposed for the half-year period[128]. Corporate Governance - The board of directors confirmed that all members attended the board meeting, ensuring the accuracy and completeness of the half-year report[3]. - The half-year report has not been audited, and the responsible persons declared the financial report's authenticity[4]. - The report outlines the company's commitment to ensuring the accuracy of the disclosed information, with no majority of directors unable to guarantee the report's integrity[9]. - The company has undergone a board and management restructuring, with new appointments to enhance governance and operational effectiveness[126][127]. Risk Management - The company faces potential risks that may impact its operational and strategic plans, as detailed in the report[9]. - The report includes a forward-looking statement risk declaration, indicating that future plans are subject to uncertainties[7]. - The company faces risks if it fails to adapt to fast-changing fashion trends in the mid-to-high-end women's shoe market, potentially leading to decreased brand recognition and sales performance[117]. - The company plans to optimize operations based on macroeconomic conditions to strengthen its core competitiveness against risks[116]. Market and Brand Strategy - The company operates a multi-brand fashion ecosystem, focusing on both fashion footwear and mobile internet marketing businesses[28]. - The company is committed to digital transformation across its entire supply chain to enhance core competitiveness[28]. - The company focuses on original design and high-quality products, targeting specific consumer segments with differentiated brand positioning[47]. - The company has established a high brand awareness and influence in the domestic mid-to-high-end women's shoe market over its 20 years of operation[58]. - The company aims to enhance its interaction with consumers through digital technologies to strengthen brand-user connections[65]. - The company is actively expanding its multi-brand strategy, launching various complementary brands to meet diverse consumer needs[82]. Digital Transformation and Marketing - The company employs a digital and intelligent operation model across its entire supply chain, improving resource integration and operational efficiency[46]. - The mobile internet marketing segment, operated by the subsidiary Xiaozi Technology, provides comprehensive marketing services including mobile application distribution and programmatic advertising[44]. - The company has established a DMP user profiling technology as the foundation for its marketing services, enhancing advertising efficiency[44]. - The mobile internet marketing industry is experiencing a shift from traditional advertising to digital marketing, with a focus on precision marketing and content-driven strategies[72]. - The company is focusing on enhancing its digital marketing capabilities through the development of proprietary platforms and data analysis tools[91]. Share Structure and Transactions - The company executed a share transfer agreement to acquire an additional 26.12% stake in UN BVI for a cash consideration of 3 million RMB[112]. - The company holds a 58.56% stake in United Nude International Limited, with a book value of 11,377,100 RMB[111]. - The company has established a structured plan for the release of shares in phases, based on performance verification and compliance with agreements[136]. - The company has committed to not transferring any shares during the lock-up period, ensuring stability in shareholding[141]. - The company has established a policy that limits the transfer of shares to 50% of the total shares held within 12 months after the departure of any key personnel[154]. Compliance and Legal Matters - The company renewed its auditing agreement with PwC for the fiscal year 2021, ensuring compliance with auditing standards[177]. - There were no major lawsuits or arbitration matters reported during the reporting period, indicating a stable legal standing[177]. - The company has complied with all necessary disclosure and decision-making procedures regarding related party transactions[180]. - The company guarantees that it and its controlled enterprises will not engage in related transactions with Tianchuang Fashion, except under unavoidable circumstances[172]. Future Outlook - The company provided an optimistic outlook for the next quarter, projecting a revenue growth of 20% based on current market trends and user acquisition strategies[169]. - New product launches are expected to contribute an additional 200 million in revenue over the next fiscal year[168]. - The company is considering strategic acquisitions to bolster its product offerings, with a budget of 100 million allocated for potential mergers and acquisitions[169]. - Future guidance indicates a focus on digital transformation, with an expected investment of 30 million in digital marketing strategies[168].

Dividend Distribution - The company plans to distribute a cash dividend of RMB 1.5 per 10 shares, totaling RMB 62,951,551.05, which accounts for -13.63% of the net profit attributable to shareholders for 2020[7]. - The total cash dividends distributed for the year amount to RMB 146,884,640.45, representing -31.80% of the net profit attributable to shareholders for 2020[8]. - The company has established a cash dividend policy to ensure stable returns for shareholders, prioritizing cash dividends when conditions are met[185]. - The company aims to distribute at least 15% of the annual distributable profit in cash dividends, with a cumulative distribution of no less than 45% of the average annual distributable profit over the last three years[188]. - The company will consider various factors, including industry characteristics and funding needs, to propose differentiated cash dividend policies[189]. - The board of directors must ensure that the profit distribution plan is transparent and involves communication with minority shareholders[191]. - The company implemented a cash dividend policy in accordance with relevant laws and regulations, allowing for profit distribution even if the current year's profit is negative, provided cumulative undistributed profits are positive[192]. - The company repurchased shares amounting to RMB 100.03 million, which is considered equivalent to cash dividends for the purpose of calculating the annual cash dividend ratio[200]. - The cash dividend for 2019 represented 48.23% of the net profit attributable to ordinary shareholders, which was RMB 207.41 million[200]. Financial Performance - The company's total revenue for 2020 was CNY 1,878,085,689, representing a decrease of 10.11% compared to CNY 2,089,205,001 in 2019[24]. - The net profit attributable to shareholders for 2020 was a loss of CNY 461,901,040, a decline of 322.70% from a profit of CNY 207,405,264 in 2019[25]. - The operating cash flow for 2020 was CNY 242,091,317, down 27.95% from CNY 336,011,517 in 2019[25]. - The total assets at the end of 2020 were CNY 2,691,246,326, an increase of 1.14% from CNY 2,660,974,365 at the end of 2019[25]. - The basic earnings per share for 2020 was -CNY 1.10, a decrease of 324.49% from CNY 0.49 in 2019[26]. - The weighted average return on equity for 2020 was -23.69%, a decrease of 33.50 percentage points from 9.81% in 2019[26]. - The company reported a total shareholder's equity of CNY 1,705,761,354 at the end of 2020, down 20.75% from CNY 2,152,476,623 at the end of 2019[25]. - The revenue for the fourth quarter of 2020 was CNY 588,222,857, with a significant loss in net profit attributable to shareholders of -CNY 527,325,613[29]. - The company reported a total of 58,254,834 in financial assets at the beginning of the period, with a net increase of 1,896,064,979 and a net decrease of 1,443,838,874, resulting in a year-end balance of 520,863,280[168]. Market Strategy and Operations - The company plans to focus on new product development and market expansion strategies in the upcoming year[24]. - The company has undergone a significant asset restructuring, acquiring 100% equity of a subsidiary to enhance its market position[24]. - The company aims to enhance its digital fashion ecosystem, focusing on multi-brand and digital operations[36]. - The company has invested in international designer brands, including United Nude, to expand its product offerings[38]. - The company has established a research center for women's foot comfort in collaboration with the China Leather and Footwear Research Institute[39]. - The company is committed to providing a diverse range of fashionable products to meet the needs of different consumer segments[36]. - The company has a focus on health and comfort in its product offerings, particularly through the KISSCAT brand[39]. - The company is exploring the optimization and upgrading of traditional production lines to smart production lines, improving efficiency and product quality while reducing labor costs[80]. - The company is transitioning from traditional production lines to flexible and intelligent production lines, enhancing efficiency through digital transformation in the supply chain[81]. - The company is implementing a digital research and development system to improve supply chain responsiveness and product development efficiency, focusing on creating popular products[176]. Risks and Challenges - The company has described potential risks in its annual report, urging investors to pay attention to these risks[10]. - The company anticipates risks related to macroeconomic fluctuations that could impact consumer spending on footwear and marketing services[179]. - The company recognizes the risk of product development not aligning with market demands, particularly in the fast-changing women's footwear sector[180]. - The company faces significant brand operation risks due to intense competition in the domestic women's shoe market, requiring continuous enhancement of brand influence and reputation[181]. - The overall retail environment remains challenging, with the apparel sector's retail sales declining by 6.6% year-on-year, indicating ongoing pressure on consumer spending[76]. Digital Transformation and Marketing - The company has established a social media commercial content trading management platform to connect advertisers with MCN companies and influencers, enhancing its commercial value[68]. - The company is focusing on enhancing its marketing automation capabilities to maximize the effectiveness of its advertising strategies[93]. - The company has launched multiple complementary brands targeting different consumer preferences, including KISSCAT, ZSAZSAZSU, and KASMASE, to enhance its multi-brand strategy[98]. - The company shifted towards a direct-to-consumer (D2C) model, aiming to eliminate intermediaries and enhance consumer engagement through live streaming and social media marketing[117]. - The company has established long-term stable business partnerships with major mobile internet advertising platforms, enhancing its media resource capabilities[72]. Research and Development - The company has established a 3D design resource library and implemented digital development tools, enabling product development timelines of 8 hours for derivative products, 7 days for improved products, and 30-45 days for new products[101]. - The company has obtained 13 utility model and design patents in its efforts to develop new products, materials, and equipment[102]. - The total R&D expenditure for the period was ¥50,365,420, accounting for 2.68% of the operating revenue[143]. - The number of R&D personnel was 270, representing 5.29% of the total workforce[144]. - R&D expenses increased by 15.90% to CNY 50.37 million, reflecting a commitment to innovation despite overall revenue decline[127].

2021 年第一季度报告 公司代码：603608 公司简称：天创时尚 天创时尚股份有限公司 2021 年第一季度报告 单位：元 币种：人民币 非经常性损益项目和金额 √适用 □不适用 1 / 29 | 一、 | 重要提示 3 | | --- | --- | | 二、 | 公司基本情况 3 | | 三、 | 重要事项 6 | | 四、 | 附录 12 | 2021 年第一季度报告 一、 重要提示 二、 公司基本情况 2.1 主要财务数据 | | 本报告期末 | 上年度末 | 本报告期末比上年 | | | --- | --- | --- | --- | --- | | | | | 度末增减(%) | | | 总资产 | 2,647,884,354 | 2,691,246,326 | -1.61 | | | 归属于上市公司股东的净资产 | 1,731,556,700 | 1,705,761,354 | 1.51 | | | 期末总股本 | 428,907,027 | 428,895,467 | 0.00 | | | | 年初至报告期末 | 上年初至上年报告 | 比上年同期增减 | | | | | 期末 | (%) ...

天创时尚股份有限公司 2020 年第三季度报告 1 / 27 2020 年第三季度报告 公司代码：603608 公司简称：天创时尚 | 目录 | | --- | | 一、 | 重要提示 | 3 | | --- | --- | --- | | 二、 | 公司基本情况 | 3 | | 三、 | 重要事项 | 6 | | 四、 | 附录 | 10 | 2020 年第三季度报告 一、 重要提示 二、 公司基本情况 2.1 主要财务数据 单位：元 币种：人民币 | | 本报告期末 | | 上年度末 | | 本报告期末比上年 度末增减(%) | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 总资产 | 3,162,626,186 | | 2,660,974,365 | | 18.85 | | | | 归属于上市公司股东的净资产 | 2,251,020,547 | | 2,152,476,623 | | 4.58 | | | | 期末总股本数 | 430,065,867 | | 431,402,167 | | -0.31 | | | | | 年初至报告期末 ...

Financial Performance - The company's operating revenue for the first half of the year was CNY 860,308,495, a decrease of 17.78% compared to CNY 1,046,290,070 in the same period last year [22]. - The net profit attributable to shareholders was CNY 37,599,883, down 68.96% from CNY 121,125,875 year-on-year [22]. - The basic earnings per share decreased by 67.86% to CNY 0.09 from CNY 0.28 in the previous year [24]. - The weighted average return on equity fell by 3.80 percentage points to 1.73% compared to 5.53% in the same period last year [24]. - The net cash flow from operating activities was CNY 126,163,495, a decline of 12.11% from CNY 143,540,209 in the previous year [23]. - The company reported a total asset value of CNY 2,658,823,847, a slight decrease of 0.08% from CNY 2,660,974,365 at the end of the previous year [23]. - The total revenue for the main business was CNY 858,942,596, representing a year-on-year decrease of 17.76% [134]. - The leather products and footwear sector generated revenue of CNY 750,171,316, with a gross margin of 66.57%, down 13.59% year-on-year [132]. - The software information technology services sector saw revenue of CNY 108,771,280, with a gross margin of 25.94%, down 38.34% year-on-year [132]. - The company achieved a total revenue of 860,308,495 RMB, a decrease of 17.78% compared to the previous year [126]. Risk Management - The report includes a risk statement indicating that future plans may be affected by uncertainties and risks, which should be noted by investors [7]. - The company emphasizes the importance of investor awareness regarding potential risks outlined in the report [8]. - The report indicates that the company is actively monitoring and managing various operational risks [8]. - The company faces risks from macroeconomic fluctuations that could impact consumer spending on fashion footwear and mobile internet marketing services [149]. - The company is at risk of failing to adapt to changing market demands and trends in the fast-paced women's footwear sector, which could affect brand recognition and sales performance [150]. - The competitive landscape in the domestic women's footwear market is intense, requiring the company to continuously enhance brand influence and operational capabilities [151]. - The company acknowledges the risk of ineffective expansion into new marketing channels, particularly online, which could adversely affect overall business performance [153]. Corporate Governance - The board of directors confirmed that the semi-annual report is accurate and complete, with no significant omissions or misleading statements [4]. - The company has not engaged in any non-operational fund occupation by controlling shareholders or related parties [8]. - The company has confirmed that all board members attended the board meeting for the report's approval [4]. - The company has committed to ensuring that all information provided during transactions is accurate and complete, avoiding any misleading statements [160]. - The company guarantees that all provided transaction-related documents are accurate and complete, with no significant omissions or misleading information [162]. - The company has established a framework for monitoring compliance with these commitments to protect shareholder interests [184]. - The company has a clear strategy to mitigate risks associated with related party transactions, enhancing transparency and accountability [184]. - The company has established measures to ensure that any related party transactions are conducted in accordance with legal requirements and corporate governance [184]. Shareholder Actions - The company plans to distribute cash dividends of RMB 2.0 per 10 shares, totaling approximately RMB 83.93 million, based on the adjusted total share count after accounting for repurchased shares [6]. - The company has established a performance commitment and compensation agreement that outlines the conditions for unlocking shares [164]. - The company is committed to strict adherence to the performance obligations as outlined in the compensation agreement [164]. - The company has a lock-up period of 36 months for its shares post-IPO, with specific conditions for extension based on stock performance [174]. - The company will ensure that any share reductions after the lock-up period will not be below the IPO price [174]. - The company has committed to maintaining joint control over the issuer even after a reduction in indirect shareholding ratio [179]. - The company has a structured plan for share reduction that adheres to regulatory requirements and internal policies [180]. - The company will notify the performance commitment subject within 5 trading days after the annual report disclosure regarding any compensation amounts due [166]. Digital Transformation and Marketing - The company is focused on building a user-centered digital fashion ecosystem, emphasizing the integration of product and retail capabilities [28]. - The company has developed a proprietary DMP platform to enhance advertising precision and reduce promotion costs [63]. - The company is committed to digital transformation, utilizing user data to drive business capabilities and enhance consumer services [78]. - The company is leveraging its digital marketing capabilities to enhance advertising precision and effectiveness, maintaining long-term partnerships with major clients like Baidu and Tencent [105]. - The company has launched a social media commercial content trading management platform to connect advertisers with suitable MCNs and influencers [66]. - The company has established a digital research and development system in collaboration with leading PLM software companies, completing the development of a product lifecycle management system [99]. Product Development and Innovation - The company has established a research center for women's foot comfort in collaboration with the China Leather and Footwear Research Institute, enhancing its product development capabilities [32]. - The company has obtained 13 utility model and design patents, enhancing its capabilities in new product and material development [99]. - The company has measured over 12,000 foot shape data points, achieving a shoe-to-foot matching rate of over 95%, significantly improving consumer comfort [99]. - The company is focusing on optimizing offline stores by replacing inefficient ones and enhancing the quality of high-performing stores to improve operational efficiency [115]. Market Strategy - The company aims to expand its market presence through a multi-brand strategy that caters to different consumer segments and lifestyle needs [30]. - The company is actively expanding its product offerings and market presence through strategic investments and partnerships in the fashion industry [96]. - The company is focusing on a multi-brand strategy, launching various brands to meet diverse consumer needs, including KISSCAT and ZSAZSAZSU [96]. - The company has established a comprehensive multi-brand retail service model, integrating the entire industry chain [69]. Operational Efficiency - The company maintains a self-production ratio of 73.96%, ensuring quality control and efficient production processes [57]. - The company has established six regional warehouses with a storage capacity of over 30,000 SKUs and an order processing capability of 25,000-30,000 orders per day, achieving a delivery time of 1-2 days [58]. - The company has launched a new generation of automated intelligent production lines, enhancing efficiency through automation, digitalization, and intelligence [100]. - The company has implemented a stock incentive plan, which was approved by the board and supervisory committee [191].