Financial Performance - Total operating revenue for Q1 2023 reached ¥930,859,822.98, an increase of 4.4% compared to ¥894,769,497.38 in Q1 2022[10] - The company reported a net profit of ¥69,427,472.95 in Q1 2023, a significant recovery from a loss of ¥7,251,576.92 in the same period last year[10] - The net profit attributable to shareholders increased by 134.71%, primarily due to the growth in main business profits and investment returns from Juzhi Biotechnology[23] - The total profit for the period was ¥162,170,799.20, compared to ¥67,093,794.62 in the same period last year[47] - The comprehensive income total for the period was ¥142,696,812.64, a substantial increase from ¥60,138,997.81 year-over-year[47] Costs and Expenses - Total operating costs for Q1 2023 were ¥838,821,563.45, slightly up from ¥833,298,828.36 in Q1 2022[10] - Research and development expenses increased to ¥11,433,716.28 in Q1 2023, compared to ¥8,876,233.67 in Q1 2022, reflecting a growth of 28.3%[10] - Total cash payments for goods and services amounted to RMB 1,581,387,894.96 in Q1 2023, compared to RMB 798,500,994.55 in Q1 2022, reflecting a rise of approximately 98%[59] - Cash paid to employees increased to RMB 96,705,352.65 in Q1 2023 from RMB 60,210,052.78 in Q1 2022, marking an increase of around 60%[59] Cash Flow and Liquidity - Cash and cash equivalents decreased to ¥296,978,911.96 as of March 31, 2023, down from ¥558,958,299.50 at the end of 2022, representing a decline of 46.9%[6] - The net cash flow from operating activities was -489,018,289.90 RMB, compared to -349,933,347.59 RMB in the previous period[14] - The net cash flow from investment activities was -6,203,711.10 RMB, compared to -1,648,438.00 RMB in the previous period[14] - The net cash flow from financing activities was 240,414,462.14 RMB, compared to 172,740,367.59 RMB in the previous period[14] - Cash inflows from operating activities totaled RMB 1,267,978,803.12 in Q1 2023, up from RMB 602,821,173.10 in Q1 2022, representing a growth of approximately 110%[59] - Cash received from sales of goods and services was RMB 1,255,596,624.24 in Q1 2023, compared to RMB 584,759,952.12 in Q1 2022, indicating a year-over-year increase of about 114%[59] Assets and Liabilities - Total assets as of March 31, 2023, were ¥4,709,129,626.02, down from ¥5,307,487,463.86 at the end of 2022, indicating a decrease of 11.2%[8] - Total liabilities decreased to ¥1,968,044,054.82 from ¥2,710,143,163.61, a reduction of 27.3%[8] - The company’s equity attributable to shareholders increased to ¥2,719,799,312.65 from ¥2,577,599,922.50, reflecting a growth of 5.5%[8] Shareholder Information - The company had a total of 9,376 shareholders at the end of the reporting period[25] - The diluted earnings per share for the current period was 1.39 RMB, compared to 61.63 RMB in the previous period[21] - The basic earnings per share for the period was ¥1.39, reflecting a growth of 61.63% compared to the previous year[33] - The diluted earnings per share remained at ¥1.39, consistent with the basic earnings per share[48] Future Outlook and Strategy - The company plans to continue expanding its market presence and investing in new technologies to drive future growth[12] - The company is focused on enhancing its core business operations to drive profitability[52] - The company has not provided any specific guidance for future performance in the conference call[54] Miscellaneous - The company recognized government subsidies amounting to ¥312,990.28, which are closely related to its normal business operations[35] - The report is based on unaudited financial statements for Q1 2023[56] - There were no audit opinion types applicable for the reporting period[53] - The company successfully executed advertising campaigns for major clients, contributing to stable profit growth[41]

Financial Performance - The company's operating revenue for 2022 reached ¥5,652,989,886.31, representing a 58.30% increase compared to ¥3,570,965,777.10 in 2021[24]. - The net profit attributable to shareholders of the listed company was ¥736,368,075.01, up 45.82% from ¥504,980,176.52 in the previous year[24]. - The net profit after deducting non-recurring gains and losses was ¥502,052,727.22, reflecting an 8.52% increase from ¥462,653,338.28 in 2021[24]. - Basic earnings per share increased by 15.17% to CNY 8.35 in 2022 from CNY 7.25 in 2021[26]. - Diluted earnings per share also rose by 15.17% to CNY 8.35 in 2022 compared to CNY 7.25 in 2021[26]. - The weighted average return on equity increased to 32.30% in 2022, up from 27.61% in 2021, reflecting a growth of 4.69 percentage points[26]. - The gross profit margin for the main business decreased by 4.47 percentage points to 16.68%[55]. - Operating costs increased to CNY 4,710.01 million, reflecting a year-on-year rise of 67.28%[52]. Cash Flow and Assets - The cash flow from operating activities showed a negative net amount of ¥154,772,756.35, compared to a positive cash flow of ¥295,402,278.84 in 2021[24]. - The total assets of the company at the end of 2022 amounted to ¥5,307,487,463.86, a 65.36% increase from ¥3,209,613,710.56 at the end of 2021[25]. - The company's net assets attributable to shareholders increased by 28.42% to ¥2,577,599,922.50 from ¥2,007,180,656.87 in 2021[25]. - The net cash flow from operating activities was negative at CNY -154.77 million, a significant decrease from CNY 295.40 million in the previous year[52]. - The company's cash and cash equivalents decreased by 28.32% to 558,958,299.50 yuan from 779,840,195.09 yuan[63]. - Accounts receivable increased by 112.68% to 3,082,772,140.33 yuan from 1,449,512,050.70 yuan[63]. Dividends and Shareholder Returns - The company plans to distribute a cash dividend of ¥22.00 per 10 shares, totaling approximately ¥223,096,035.80, and to increase the share capital by 4.50 shares for every 10 shares held[6]. - The company reported a net profit attributable to ordinary shareholders of 736,368,075.01 RMB, with cash dividends representing 30.30% of this profit[123]. - The total pre-tax remuneration for the chairman, Qian Jun Dong, was 3.09 million yuan[93]. Market and Industry Trends - The advertising market in 2022 saw an 11.8% year-on-year decline, with traditional media suffering while digital platforms showed resilience[41]. - The company is adapting to new marketing trends driven by technology, focusing on AI and data-driven marketing strategies to meet evolving client needs[39]. - The company is expanding its digital marketing business, which has seen a significant increase in revenue scale and proportion, but this has also contributed to the decline in gross margin[84]. Governance and Compliance - The company has established a governance structure that complies with legal regulations, ensuring transparency and fairness in shareholder meetings[86]. - The board of directors consists of 7 members, including 3 independent directors, adhering to legal and regulatory requirements[87]. - The company has implemented strict information disclosure practices, ensuring timely and accurate communication with investors[87]. - The company has committed to improving its governance structure and operational compliance continuously[88]. Strategic Initiatives - The company is exploring new growth avenues through strategic investments in high-quality targets, including successful IPOs of invested companies[39]. - The company is investing $50 million in R&D for new technologies aimed at enhancing user experience and product efficiency[143]. - The company announced a strategic acquisition of a smaller competitor for $200 million to enhance its market position[143]. Risks and Challenges - The company has acknowledged potential risks related to industry and market factors in its forward-looking statements[10]. - The company faces risks including intensified market competition, high client concentration, and rising media resource procurement costs[81][82]. - The company faces risks from changes in industry policies that could impact advertising demand and marketing behaviors, which are closely tied to the national economy[84]. Employee and Talent Management - The total number of employees across the parent company and major subsidiaries is 1,163, with 305 in creative and technical roles, and 649 in project execution[114]. - The company has a high-quality talent team, including professionals with experience from renowned 4A advertising firms, ensuring strong creative and strategic capabilities[50]. - The company has implemented a stock incentive plan to enhance motivation among core management and key employees, aligning their interests with the company's performance[115]. Social Responsibility - A total of 162 million RMB was donated to Chang'an University and He Dian Central School in Anhui Province during 2022[137]. - The company has not reported any environmental penalties during the reporting period[134]. - The company has not implemented any carbon reduction measures during the reporting period[135].

Revenue and Profit Performance - Revenue for the current reporting period reached RMB 1,535,797,991.73, a year-on-year increase of 108.00%[7] - Net profit attributable to shareholders of the listed company for the current reporting period was RMB 85,972,102.84, a year-on-year decrease of 8.37%[7] - Revenue from the beginning of the year to the end of the reporting period was RMB 3,568,634,533.95, a year-on-year increase of 66.62%[7] - Net profit attributable to shareholders of the listed company from the beginning of the year to the end of the reporting period was RMB 302,112,697.29, a year-on-year increase of 15.88%[7] - Total operating revenue for the first three quarters of 2022 was 3,568,634,533.95, compared to 2,141,724,744.76 in the same period of 2021[35] - Net profit for the first three quarters of 2022 was 302,048,492.32, compared to 260,709,004.36 in 2021[38] Asset and Liability Changes - Total assets at the end of the reporting period were RMB 4,325,731,502.48, a year-on-year increase of 34.77%[7] - The increase in total assets was primarily due to the expansion of sales scale and an increase in accounts receivable within the credit period[15] - Total assets increased to 4,325,731,502.48, up from 3,209,613,710.56[32] - Total liabilities increased to 2,166,524,702.78 from 1,202,433,053.69[32] - Total equity attributable to owners of the parent company increased to 2,141,597,452.79 from 2,007,180,656.87[34] Earnings Per Share and Return on Equity - Basic earnings per share for the current reporting period were RMB 0.85, a year-on-year decrease of 37.04%[7] - Diluted earnings per share for the current reporting period were RMB 0.85, a year-on-year decrease of 37.04%[7] - Weighted average return on equity for the current reporting period was 4.10%, a decrease of 1.40 percentage points year-on-year[7] - Basic earnings per share (EPS) for the first three quarters of 2022 were 3.60, down from 3.74 in 2021[40] Cash Flow and Monetary Funds - The company's monetary funds decreased from 779,840,195.09 yuan to 277,415,340.73 yuan, a significant drop of 64.4%[25] - Sales of goods and services received cash of 2,578,373,127.22 yuan, a significant increase compared to 1,856,555,527.95 yuan in the same period last year[44] - Net cash flow from operating activities was -722,645,033.57 yuan, compared to -227,240,416.83 yuan in the same period last year[44] - Cash received from tax refunds increased to 5,036,487.30 yuan from 8,419.53 yuan in the same period last year[44] - Cash paid for goods and services increased to 2,895,149,559.32 yuan from 1,868,627,665.60 yuan in the same period last year[44] - Net cash flow from investing activities was -249,773,376.99 yuan, compared to -210,310,653.81 yuan in the same period last year[46] - Cash received from financing activities increased to 758,471,376.88 yuan from 102,000,000.00 yuan in the same period last year[46] - Net cash flow from financing activities was 396,203,451.72 yuan, compared to -142,730,243.73 yuan in the same period last year[46] - The ending balance of cash and cash equivalents was 192,364,306.25 yuan, a decrease from 520,956,177.86 yuan in the same period last year[46] Accounts Receivable and Prepayments - Accounts receivable increased by 81.4% from 1,449,512,050.70 yuan to 2,629,196,048.28 yuan[29] - Prepayments rose by 67.9% from 116,230,112.49 yuan to 195,114,085.66 yuan[29] - Other receivables grew by 69.9% from 45,383,686.38 yuan to 77,075,215.46 yuan[29] - Inventory increased by 87.1% from 7,998,111.32 yuan to 14,964,760.95 yuan[29] - Total current assets rose by 32.0% from 2,436,330,177.86 yuan to 3,215,966,491.03 yuan[29] - Other non-current financial assets increased by 53.9% from 568,074,363.31 yuan to 874,274,533.95 yuan[29] - Total non-current assets grew by 43.5% from 773,283,532.70 yuan to 1,109,765,011.45 yuan[29] Operating Costs and R&D Expenses - Operating costs for the first three quarters of 2022 were 3,308,167,844.36, up from 1,883,950,792.56 in 2021[35] - R&D expenses increased to 28,554,796.28 from 20,419,544.79[37] Workforce and Revenue Growth - The company's workforce increased by over 50% compared to the same period last year[24] - The company maintained rapid revenue growth and steady profit improvement despite pandemic impacts[24] Short-term Borrowings and Accounts Payable - Short-term borrowings rose to 425,858,089.81 from 100,000,000.00[32] - Accounts payable increased to 1,238,928,181.77 from 922,600,336.77[32] Revenue Growth Drivers - The increase in revenue was mainly due to the successful expansion of key automotive clients such as SAIC General Motors Buick, Dongfeng Honda, FAW Toyota, and Dongfeng Fengshen, as well as increased budgets from existing clients in the consumer goods and e-commerce sectors[15]

Financial Performance - The company's operating revenue for the first half of 2022 was ¥2,032,836,542.22, representing a 44.85% increase compared to ¥1,403,377,908.96 in the same period last year[21]. - The net profit attributable to shareholders of the listed company was ¥216,140,594.45, up 29.51% from ¥166,887,902.42 in the previous year[21]. - The net profit after deducting non-recurring gains and losses was ¥161,207,944.21, which is a 13.30% increase from ¥142,281,635.44 in the same period last year[21]. - Basic earnings per share for the first half of 2022 were ¥2.88, a 20.00% increase from ¥2.40 in the same period last year[21]. - The weighted average return on net assets was 10.33%, an increase of 0.76 percentage points compared to 9.57% in the previous year[21]. - The company reported a net cash flow from operating activities of -¥482,556,723.46, compared to -¥240,436,749.92 in the same period last year[21]. - The company achieved operating revenue of CNY 2,032,836,542.22, representing a year-on-year growth of 44.85%[52]. - Net profit attributable to shareholders reached CNY 21,614.06 million, an increase of 29.51% compared to the previous year[48]. - The total profit for the period was CNY 233,884,193.80, an increase of 20.5% from CNY 194,210,897.61 in the prior year[167]. - The company reported investment income of CNY 93,415,130.91, significantly higher than CNY 4,624,000.01 in the same period last year[167]. Assets and Liabilities - The company's total assets at the end of the reporting period were ¥3,609,211,924.23, reflecting a 12.45% increase from ¥3,209,613,710.56 at the end of the previous year[21]. - The net assets attributable to shareholders of the listed company increased by 2.31% to ¥2,053,509,077.56 from ¥2,007,180,656.87 at the end of the previous year[21]. - Cash and cash equivalents decreased by 75.31% to ¥192,511,276.38, down from ¥779,840,195.09, primarily due to increased capital usage from business expansion and investments[56]. - Accounts receivable increased by 40.92% to ¥2,042,592,920.61, compared to ¥1,449,512,050.70, driven by expanded sales volume and increased credit terms[56]. - Total liabilities increased to ¥2,127,782,978.46 from ¥1,250,403,187.60, representing a growth of approximately 70% year-over-year[161]. - Total assets reached ¥3,843,289,204.81, up from ¥2,998,961,716.99, indicating a growth of about 28% year-over-year[161]. - Current liabilities increased to RMB 1,495,150,449.19 from RMB 1,188,140,338.45, reflecting a rise of about 26%[152]. Market Position and Strategy - The company maintains a leading market position in integrated marketing services, focusing on digital marketing, event services, and campus media marketing[30]. - The company has established a comprehensive marketing service capability, providing integrated marketing services including brand strategy, creative planning, content production, media strategy, advertising placement, event execution, and performance evaluation[40]. - The company has formed strong partnerships with major internet media platforms, including ByteDance, Tencent, and Sina, enhancing its digital marketing capabilities[41]. - The company is positioned to benefit from the favorable policy environment and the ongoing digitalization of the advertising industry[39]. - The advertising industry in China is experiencing structural reforms and digital transformation, supported by government policies aimed at high-quality development[37]. Risks and Challenges - There are no significant risks that could materially affect the company's operations during the reporting period[9]. - The company faces risks from intensified market competition, particularly in the advertising industry, which may affect its operational performance[70]. - Customer concentration risk is present, as the company serves large, well-known enterprises, making it vulnerable to changes in their marketing budgets[71]. - Seasonal fluctuations in operating performance are anticipated, with higher revenue expected in the second half of the year due to client procurement cycles[74]. - Changes in industry policies could significantly impact advertising demand and the company's operational performance[76]. Shareholder and Governance - The company approved the 2022 Restricted Stock Incentive Plan, which was disclosed on January 26, 2022, and the first grant registration was completed by May 17, 2022[83]. - The actual controller and major shareholders committed to not transferring their shares for 36 months post-IPO, with specific conditions for share price adjustments based on corporate actions[92]. - The company guarantees that it will not use its position to harm the interests of its shareholders, particularly minority shareholders, through related party transactions[95]. - The company has committed to avoiding and minimizing related party transactions with its controlling shareholders and other entities it controls, ensuring fair pricing in accordance with market standards[95]. - The company has established a compensation fund for investors to address any direct economic losses resulting from its actions[101]. Research and Development - Research and development expenses increased by 38.00% to CNY 18,048,579.09, reflecting the company's commitment to innovation[52]. - The company's research and development expenses were CNY 2,291,584.78, down from CNY 3,607,151.62, suggesting a potential focus on cost management[167]. Cash Flow - Cash inflow from operating activities for the first half of 2022 was CNY 1,543,447,011.85, an increase of 20.9% compared to CNY 1,277,033,042.60 in the same period of 2021[175]. - Cash outflow from operating activities totaled CNY 2,026,003,735.31, up 33.5% from CNY 1,517,469,792.52 in the first half of 2021[178]. - Net cash flow from operating activities was negative CNY 482,556,723.46, worsening from negative CNY 240,436,749.92 year-on-year[178]. - Cash inflow from investment activities was CNY 90,683,905.13, significantly down from CNY 884,685,200.01 in the first half of 2021[178]. - Net cash flow from investment activities was negative CNY 265,721,716.87, compared to negative CNY 62,646,070.98 in the same period last year[178].

Financial Performance - The company's operating revenue for Q1 2022 was ¥894,769,497.38, representing a year-on-year increase of 58.83%[6] - The net profit attributable to shareholders was ¥60,138,997.81, reflecting a growth of 13.07% compared to the same period last year[6] - The net profit after deducting non-recurring gains and losses was ¥58,909,778.49, an increase of 11.39% year-on-year[6] - Total operating revenue for Q1 2022 reached ¥894,769,497.38, a significant increase of 58.8% compared to ¥563,364,035.44 in Q1 2021[33] - Net profit for Q1 2022 was ¥60,138,997.81, representing a 13.8% increase from ¥53,188,265.72 in Q1 2021[34] - Basic and diluted earnings per share for Q1 2022 were both ¥0.86, compared to ¥0.76 in Q1 2021[35] - Total equity attributable to shareholders reached ¥2,068,530,058.38 in Q1 2022, up from ¥2,007,180,656.87 in Q1 2021, marking an increase of 3.0%[33] Assets and Liabilities - The total assets at the end of the reporting period amounted to ¥3,405,528,988.50, up 6.10% from the end of the previous year[9] - The equity attributable to shareholders reached ¥2,068,530,058.38, marking a 3.06% increase compared to the previous year[9] - The company's current assets totaled RMB 2,643,066,205.25, up from RMB 2,436,330,177.86, indicating an increase of about 8.5% year-over-year[24] - The company's total current liabilities increased to RMB 1,325,439,962.66 from RMB 1,188,140,338.45, reflecting a growth of about 11.5%[27] - Total liabilities increased to ¥1,336,998,930.12 in Q1 2022 from ¥1,202,433,053.69 in Q1 2021, reflecting a growth of 11.2%[33] Cash Flow - The company experienced a net cash flow from operating activities of -¥349,933,347.59, which is not applicable for comparison[6] - Cash inflow from operating activities for Q1 2022 was $602,821,173.10, up from $518,033,875.55 in Q1 2021, representing an increase of approximately 16.3%[40] - Cash outflow from operating activities for Q1 2022 totaled $952,754,520.69, compared to $768,320,325.93 in Q1 2021, indicating an increase of about 23.9%[40] - Net cash flow from operating activities for Q1 2022 was -$349,933,347.59, worsening from -$250,286,450.38 in Q1 2021[40] - The company reported a total cash outflow of $178,841,418.00 for Q1 2022, compared to $388,405,304.13 in Q1 2021, indicating a reduction in cash depletion[42] Operational Insights - The company expanded its client base in the automotive industry, contributing to the revenue growth[12] - The increase in net profit was lower than the revenue growth due to higher personnel costs and restrictions on high-margin business activities caused by the pandemic[12] Expenses - Total operating costs for Q1 2022 were ¥833,298,828.36, up 62.3% from ¥512,795,730.78 in Q1 2021[33] - Research and development expenses for Q1 2022 were ¥8,876,233.67, an increase from ¥6,139,155.56 in Q1 2021[33] - Other income for Q1 2022 was ¥9,545,388.26, compared to ¥8,185,473.10 in Q1 2021, indicating a growth of 16.6%[33] - The company reported a financial expense of -¥188,664.92 in Q1 2022, a significant improvement from -¥3,174,742.89 in Q1 2021[33] - Deferred income tax liabilities decreased to ¥7,498,045.96 in Q1 2022 from ¥8,585,782.50 in Q1 2021, showing a reduction of 12.7%[33] Inventory and Receivables - Accounts receivable rose to RMB 1,776,444,822.29, compared to RMB 1,449,512,050.70, marking an increase of around 22.5%[24] - The company's inventory increased to RMB 9,464,303.33 from RMB 7,998,111.32, representing a growth of about 18.3%[24] - The company reported a notable increase in accounts payable, which rose to RMB 940,818,574.95 from RMB 922,600,336.77, reflecting a growth of approximately 2.1%[27] Financing Activities - Cash inflow from financing activities for Q1 2022 was $267,600,000.00, up from $65,127,542.00 in Q1 2021, reflecting an increase of approximately 310.5%[42] - Net cash flow from financing activities for Q1 2022 was $172,740,367.59, compared to $57,439,580.67 in Q1 2021, showing a significant improvement[42] Accounting Standards - The company has implemented new accounting standards starting from 2022, which may affect financial reporting and analysis going forward[41]

Financial Performance - The company's operating revenue for 2021 was CNY 3,570,965,777.10, representing a 27.18% increase from CNY 2,807,747,169.33 in 2020[24]. - The net profit attributable to shareholders for 2021 was CNY 504,980,176.52, up 39.18% from CNY 362,824,586.91 in the previous year[24]. - The net profit after deducting non-recurring gains and losses was CNY 462,653,338.28, reflecting a 33.35% increase compared to CNY 346,945,745.23 in 2020[24]. - The total assets at the end of 2021 amounted to CNY 3,209,613,710.56, a 31.94% increase from CNY 2,432,708,653.17 at the end of 2020[27]. - The net assets attributable to shareholders increased to CNY 2,007,180,656.87, an 18.77% rise from CNY 1,689,929,864.37 in 2020[26]. - Basic earnings per share for 2021 was CNY 7.25, an increase of 23.72% compared to CNY 5.86 in 2020[28]. - The diluted earnings per share for 2021 also stood at CNY 7.25, reflecting the same growth rate of 23.72% year-over-year[28]. - The net profit attributable to shareholders for Q4 2021 reached CNY 244,271,172.16, with a total annual revenue of CNY 1,429,241,032.34[29]. - The company reported a net cash flow from operating activities of CNY 522,642,695.67 in Q4 2021, showing a significant recovery from previous quarters[29]. - The weighted average return on equity decreased to 27.61% in 2021, down from 33.52% in 2020, indicating a decline of 5.91 percentage points[28]. Cash Flow and Investments - The cash flow from operating activities for 2021 was CNY 295,402,278.84, a significant increase of 154.98% compared to CNY 115,853,312.98 in 2020[24]. - The company’s investment activities generated a net cash outflow of ¥472,966,949.10, a 108.86% increase in outflow compared to ¥226,450,402.53 last year[67]. - The financing activities resulted in a net cash outflow of ¥155,093,556.88, a significant decrease from a net inflow of ¥890,451,549.01 in the previous year, reflecting a -117.42% change[67]. - Net cash flow from investing activities decreased by 108.86% to -¥472,966,949.10, mainly due to increased external investments[82]. - Cash and cash equivalents decreased by 29.34% to ¥779,840,195.09, attributed to the use of raised funds and investments[85]. Shareholder Returns and Capital Structure - The company plans to distribute a cash dividend of CNY 30.00 per 10 shares, totaling approximately CNY 209,033,400.00[7]. - The company intends to increase its share capital by 4.50 shares for every 10 shares held, resulting in an estimated increase of 31,355,010 shares[7]. - In 2021, the company distributed a cash dividend of 3.00 CNY per share, totaling 209,033,400.00 CNY based on a total share capital of 69,677,800 shares[161]. - The company’s total shareholding increased from 8,845,500 shares at the beginning of the year to 8,875,600 shares at the end of the year, reflecting a net increase of 30,100 shares[127]. Market Position and Strategy - The company successfully expanded its client base, acquiring high-budget clients in key economic sectors, including major brands like China Resources and Heineken[39]. - The company aims to deepen marketing budget penetration among existing major clients in sectors such as consumer goods, telecommunications, finance, and automotive, leveraging its integrated marketing advantages to enhance client satisfaction and drive revenue growth[41]. - The company has adjusted its offline business model to ensure stable profit levels despite the impact of pandemic control measures, leading to significant growth in campus media marketing services and event marketing[43]. - The company is collaborating with leading virtual human manufacturers to create its own virtual human, expanding marketing scenarios to meet new marketing demands driven by the evolution of metaverse technologies[43]. - The company is focusing on expanding its service offerings and enhancing customer service capabilities to ensure sustainable growth[106]. Risk Management and Governance - The company emphasizes the importance of risk awareness regarding future plans and market conditions[11]. - The company has identified potential risks, including intensified market competition and client concentration, which could adversely affect its operational performance[110]. - The company has established a robust corporate governance structure, ensuring compliance with legal regulations and maintaining transparency in shareholder meetings[117]. - The board of directors consists of 7 members, including 3 independent directors, ensuring a balanced governance structure[118]. - The company maintains independence in assets, personnel, finance, and operations from its controlling shareholders, ensuring no interference in business activities[121]. Employee and Talent Management - The company has implemented a "Star Plan" training program to enhance its professional talent pool, ensuring alignment with strategic development needs and improving internal control systems[43]. - The company has a strong talent team, with many members having experience in internationally renowned 4A advertising companies[59]. - The total number of employees in the parent company and major subsidiaries is 812, with 431 in the parent company and 381 in subsidiaries[154]. - The professional composition includes 250 creative and technical personnel, 387 project execution personnel, 87 business support personnel, and 88 administrative and management personnel[154]. - The company emphasizes a performance-oriented incentive mechanism, combining short-term and long-term incentives to attract and retain talent[157]. Social Responsibility and Environmental Commitment - The company reported a total donation of over 12 million yuan to various educational institutions and charities, including Chang'an University and Tibet Ali, demonstrating its commitment to social responsibility[174]. - The company has not faced any administrative penalties related to environmental issues, reflecting its adherence to environmental protection standards[172]. - The company emphasizes resource conservation and environmental protection in its daily operations, contributing to minimal environmental impact[175]. - The company has not reported any significant pollution incidents, aligning with national environmental standards[175]. Future Outlook - The Chinese online advertising market is expected to grow at a compound annual growth rate of 17% from 2021 to 2023, driven by the demand for refined and efficient marketing strategies[104]. - The company plans to enhance its management and internal control systems in 2022 to meet performance targets set in its restricted stock incentive plan[107]. - The company aims to become a leading integrated marketing communication expert in China, focusing on stable core business development and exploring new market opportunities[106].

Financial Performance - The company's operating revenue for Q3 2021 was ¥738,346,835.80, representing a year-over-year increase of 7.40%[7]. - The net profit attributable to shareholders for the same period was ¥93,821,101.94, reflecting a 17.35% increase compared to the previous year[7]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was ¥95,310,793.42, which is a 31.99% increase year-over-year[7]. - The basic earnings per share for Q3 2021 was ¥1.35, up 16.38% from the same period last year[10]. - Total operating revenue for the first three quarters of 2021 reached ¥2,141,724,744.76, an increase of 16.6% compared to ¥1,836,988,974.87 in the same period of 2020[34]. - Net profit for the first three quarters of 2021 was ¥260,709,004.36, representing a 42.7% increase from ¥182,667,948.92 in the same period of 2020[37]. - Basic and diluted earnings per share for the first three quarters of 2021 were both ¥3.74, compared to ¥3.07 in 2020, marking a 21.8% increase[39]. - The total profit for the first three quarters of 2021 was ¥298,847,398.31, compared to ¥214,739,221.67 in 2020, showing a growth of 39.2%[37]. Assets and Liabilities - The total assets at the end of the reporting period amounted to ¥2,513,163,252.11, showing a 3.31% increase from the end of the previous year[10]. - The company's current assets decreased to ¥2,022,594,067.90 from ¥2,282,776,243.90, reflecting a decline of about 11.4%[24]. - The total liabilities of the company as of September 30, 2021, were ¥754,416,395.02, compared to ¥742,778,788.80 at the end of 2020, indicating a slight increase of around 1.0%[30]. - The company's equity attributable to shareholders rose to ¥1,758,746,857.09 from ¥1,689,929,864.37, reflecting an increase of approximately 4.1%[30]. - Total liabilities amounted to 742,778,788.80, with a total equity of 1,689,929,864.37, resulting in total assets of 2,432,708,653.17[52]. - The total assets decreased by 31,887,434.95 from the previous period, highlighting a potential area for operational review[52]. Cash Flow - The company reported a net cash flow from operating activities of -¥227,240,416.83 for the year-to-date, indicating a decline of 28.29%[10]. - Cash inflow from operating activities for the first three quarters of 2021 totaled ¥1,897,144,972.00, compared to ¥1,274,639,289.56 in 2020, indicating a growth of 48.9%[41]. - Net cash flow from operating activities was -227,240,416.83, an improvement from -316,886,756.55 in the previous period, indicating a 28.2% reduction in cash outflow[45]. - Total cash inflow from investment activities reached 1,210,871,262.62, significantly higher than 201,577,211.37 in the prior period, marking a 499.5% increase[45]. - Cash outflow for investment activities was 1,421,181,916.43, up from 522,183,430.20, representing a 171.5% increase[45]. - The net increase in cash and cash equivalents was -580,281,314.37, compared to a positive increase of 183,165,130.62 previously, reflecting liquidity challenges[47]. Shareholder Information - The total number of ordinary shareholders at the end of the reporting period was 10,506[17]. - The company holds an undistributed profit of 489,938,429.65, which is part of the total equity attributable to shareholders[52]. - The capital reserve stands at 1,055,108,126.13, indicating a strong financial foundation for future investments[52]. - The total equity has remained stable at 1,689,929,864.37, suggesting consistent shareholder value[52]. Research and Development - Research and development expenses increased significantly to ¥20,419,544.79 in 2021 from ¥1,429,173.76 in 2020, reflecting a growth of 1335.5%[34]. Financial Strategy - The company reported a significant increase in cash received from investment recoveries, totaling 1,205,000,000.00 compared to 200,000,000.00 previously, a 502.5% increase[45]. - The company's financial position reflects a balanced approach to managing liabilities and equity, essential for future growth strategies[52].

Financial Performance - The company's operating revenue for the first half of 2021 was ¥1,403,377,908.96, representing a 22.09% increase compared to ¥1,149,487,542.89 in the same period last year[22]. - The net profit attributable to shareholders of the listed company was ¥166,887,902.42, a 62.47% increase from ¥102,721,503.39 in the previous year[22]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was ¥142,281,635.44, up 38.60% from ¥102,659,936.37 year-on-year[22]. - The basic earnings per share for the first half of 2021 was ¥2.40, an increase of 27.66% compared to ¥1.88 in the same period last year[22]. - The total assets at the end of the reporting period were ¥2,340,420,418.04, a decrease of 3.79% from ¥2,432,708,653.17 at the end of the previous year[22]. - The net cash flow from operating activities was -¥240,436,749.92, compared to -¥206,809,458.40 in the same period last year, reflecting a 16.26% increase in cash outflow[22]. - The net assets attributable to shareholders at the end of the reporting period were ¥1,659,211,959.03, a decrease of 1.82% from ¥1,689,929,864.37 at the end of the previous year[22]. - The company achieved operating revenue of 1,403.38 million yuan, representing a year-on-year growth of 22.09%[44]. - The net profit attributable to shareholders reached 166.89 million yuan, with a year-on-year increase of 62.47%[44]. - The company reported a significant increase in revenue, achieving a total of 1.5 billion in the first half of 2021, representing a 20% year-over-year growth[104]. Cash Flow and Investments - The company's cash and cash equivalents decreased by 40.01% to ¥662,089,525.28 from ¥1,103,701,041.03, attributed to increased investment and operational scale[52]. - The total cash outflow from operating activities was ¥1,517,469,792.52 in H1 2021, up from ¥858,444,859.22 in H1 2020, marking an increase of 76.8%[175]. - Cash paid for purchasing goods and services rose to ¥1,353,810,939.07 in H1 2021, compared to ¥725,328,863.31 in H1 2020, indicating a growth of 86.5%[175]. - Investment cash inflow reached ¥884,685,200.01 in H1 2021, a substantial increase from ¥74,570.00 in H1 2020[177]. - Net cash flow from investment activities was -¥62,646,070.98 in H1 2021, an improvement from -¥139,306,255.00 in H1 2020[177]. - Financing cash inflow was recorded at ¥90,000,000.00 in H1 2021, a decrease from ¥1,010,447,287.30 in H1 2020[177]. - Net cash flow from financing activities was -¥142,378,696.05 in H1 2021, compared to a positive flow of ¥972,716,998.69 in H1 2020[177]. Operational Insights - The company provides integrated marketing services, focusing on digital marketing, event services, and campus media marketing, with no significant changes in its main business operations during the reporting period[29]. - Digital marketing services include advertising agency services and advertising planning and execution, aimed at meeting clients' marketing needs across various media channels[29]. - The company has established a broad campus media network, covering various scenarios such as campus bulletin boards and sports field fences, positioning itself as a leader in campus media marketing in China[31]. - The advertising market showed growth in 2021, with 44% of advertisers planning to increase their marketing budgets, indicating a positive outlook for the company's business development opportunities[35]. - The company employs a direct sales model, leveraging its integrated marketing capabilities and extensive media resource network to meet diverse client needs[33]. - The company has accumulated rich experience in event planning and execution, enhancing its ability to deliver impactful marketing solutions for clients[30]. Risks and Challenges - The company faces risks from intensified market competition, particularly in the advertising industry, which may impact its operational performance[69]. - Customer concentration risk is present, as the company relies on a few large clients for a significant portion of its revenue, which could affect business stability[69]. - The company is exposed to rising media resource procurement prices, which could negatively impact its financial performance if not managed effectively[70]. - Seasonal fluctuations in operating performance are anticipated, with higher revenue expected in the second half of the year due to client procurement cycles[73]. - The company is at risk of declining overall gross margins as it expands its digital marketing services amid increasing competition[74]. - Changes in industry policies could significantly affect advertising demand and the company's operational results[74]. Shareholder and Governance - The company held its annual general meeting on May 7, 2021, where 16 proposals were approved, including the 2020 annual work reports of the Board of Directors and the Supervisory Board[76]. - No profit distribution or capital reserve fund increase plans were proposed for the half-year report, with no dividends or bonus shares issued[81]. - The actual controller and major shareholders have committed to not transferring their shares for specified periods, with a lock-up period of 36 months from the date of the company's stock listing[88]. - The company reported a commitment to avoid and minimize related party transactions, ensuring fair pricing and compliance with legal regulations[94]. - The company has established a lock-up period of 12 months for certain shareholders following the IPO, during which they cannot transfer their shares[92]. - The company has committed to ensuring that all statements regarding its operations are truthful and accurate, taking legal responsibility for any misrepresentation[92]. Future Outlook - Future outlook indicates a strong growth trajectory, with projected revenue growth of 15% for the next fiscal year[99]. - The company is investing heavily in new product development, with a budget allocation of $50 million for R&D[100]. - Market expansion plans include entering three new international markets by the end of the year[99]. - The company is considering strategic acquisitions to enhance its market position, with potential targets identified[100]. - New technology initiatives are underway, focusing on improving user experience and operational efficiency[98]. - The company has committed to maintaining a strong cash flow, with an operating cash flow of 400 million in the first half of 2021[104].

Financial Performance - Operating revenue for the period was ¥563,364,035.44, representing an increase of 26.64% year-on-year[12]. - Net profit attributable to shareholders was ¥53,188,265.72, up 31.58% from the same period last year[12]. - Basic earnings per share were ¥0.76, a decrease of 2.56% compared to the previous year[12]. - Total operating revenue for Q1 2021 was RMB 563,364,035.44, an increase of 26.6% compared to RMB 444,847,999.55 in Q1 2020[50]. - Net profit for Q1 2021 reached RMB 53,188,265.72, representing a 31.5% increase from RMB 40,422,308.72 in Q1 2020[53]. - The total profit for Q1 2021 was RMB 61,322,918.41, an increase from RMB 47,619,915.62 in Q1 2020[53]. - The total profit for the first quarter of 2021 was approximately ¥36.56 million, a decrease of 7.1% compared to ¥39.42 million in the same period of 2020[57]. Cash Flow - The net cash flow from operating activities was -¥250,286,450.38, a slight improvement of 3.57% from the previous year[12]. - Cash inflow from operating activities was approximately ¥518.03 million, significantly higher than ¥214.65 million in the first quarter of 2020, marking an increase of 141.1%[61]. - Cash outflow from operating activities totaled approximately ¥768.32 million, up from ¥474.21 million in the previous year, representing an increase of 62.1%[63]. - The net cash flow from operating activities was approximately -¥250.29 million, slightly improved from -¥259.57 million in the first quarter of 2020[63]. - Cash inflow from investment activities was approximately ¥592.94 million, compared to only ¥72.20 thousand in the same period last year[63]. - The net cash flow from investment activities was approximately -¥195.56 million, a deterioration from -¥560.53 thousand in the first quarter of 2020[63]. - Cash inflow from financing activities was approximately ¥65.13 million, compared to ¥10.00 million in the first quarter of 2020, indicating a significant increase[63]. - The net cash flow from financing activities was approximately ¥57.44 million, a recovery from -¥2.76 million in the same period last year[63]. Assets and Liabilities - Total assets at the end of the reporting period were ¥2,360,749,147.35, a decrease of 2.96% compared to the end of the previous year[12]. - The company's total current assets decreased to ¥2,092,818,672.12 from ¥2,282,776,243.90, indicating a reduction in liquidity[34]. - Total liabilities decreased from ¥742,778,788.80 to ¥611,917,221.14, a reduction of about 17.6%[39]. - Current liabilities decreased from ¥742,376,474.04 to ¥598,809,257.68, a reduction of about 19.3%[39]. - Non-current assets increased from ¥149,932,409.27 to ¥267,930,475.23, an increase of approximately 78.8%[39]. - The company's equity increased from ¥1,689,929,864.37 to ¥1,748,831,926.21, an increase of about 3.5%[39]. - Total liabilities amounted to ¥742,778,788.80, a decrease of ¥31,887,434.95 compared to the previous period[77]. Shareholder Information - The total number of shareholders at the end of the reporting period was 12,795[18]. - The largest shareholder, Xi'an Duoduo Investment Management Co., Ltd., held 26.29% of the shares[18]. Research and Development - Research and development expenses surged by 1,744.93% to ¥6,139,155.56 from ¥332,758.56, reflecting enhanced investment in system research[28]. - Research and development expenses in Q1 2021 were RMB 6,139,155.56, significantly higher than RMB 332,758.56 in Q1 2020, indicating a focus on innovation[50]. Other Income and Expenses - Government subsidies recognized in the current period amounted to ¥3,281,082.78[14]. - Non-operating income and expenses totaled ¥300,531.64 for the period[14]. - Other income rose by 125.12% to ¥8,185,473.10 from ¥3,636,072.80, mainly due to increased government subsidies and VAT deductions[28]. - Other income for Q1 2021 was RMB 8,185,473.10, up from RMB 3,636,072.80 in Q1 2020, indicating diversified income sources[50].

Financial Performance - The company's total revenue for 2020 was approximately CNY 2.81 billion, representing a significant increase compared to previous years[20]. - The net profit attributable to shareholders for 2020 was CNY 362.82 million, marking an increase of 87.39% from the previous year[20]. - The basic earnings per share for 2020 was CNY 5.86, which is a 56.68% increase compared to CNY 3.74 in 2019[21]. - The total assets of the company at the end of 2020 were CNY 2.43 billion, reflecting a growth of 186.36% from the previous year[20]. - The net assets attributable to shareholders increased to CNY 1.69 billion, a rise of 348.98% compared to the end of 2019[20]. - The company reported a net cash flow from operating activities of CNY 115.85 million, which is a decrease of 17.54% compared to 2019[20]. - The company achieved operating revenue of 280,774.72 million RMB, a year-on-year increase of 72.10%[57]. - Net profit attributable to shareholders reached 36,282.46 million RMB, reflecting a year-on-year growth of 87.39%[57]. Dividends and Shareholder Returns - The company plans to distribute a cash dividend of CNY 3.00 per share, totaling approximately CNY 209 million[6]. - The company distributed a cash dividend of 1.50 RMB per share for the 2019 fiscal year, totaling 103,600,050 RMB[104]. - For the 2020 fiscal year, the company plans to distribute a cash dividend of 3.00 RMB per share, expected to total 209,033,400 RMB[106]. - The company's cash dividend policy emphasizes a stable and continuous return to investors, with a focus on sustainable development[103]. Market and Operational Insights - The company operates in integrated marketing services, focusing on digital marketing, event services, and campus media marketing, which are essential for meeting diverse client needs[33]. - The digital marketing services include advertising agency services and media resource procurement, which are crucial for enhancing client brand exposure[33]. - The company has established a broad campus media network, providing various advertising opportunities across multiple student engagement scenarios[34]. - The company has a diverse client base, including major telecommunications and financial institutions, ensuring business sustainability[47]. - The company expanded its client base in the automotive sector, enhancing its service capabilities and driving revenue growth[53]. Risks and Challenges - The company faces risks from increased market competition due to low industry concentration and evolving marketing demands[95]. - Client concentration risk is present, as the company serves large, well-known enterprises with significant marketing budgets, which could impact business if their performance fluctuates[97]. - Rising media resource procurement prices pose a risk, as the concentration of internet media could lead to increased costs for advertising resources[98]. - The overall gross margin has been declining, influenced by the rapid growth of digital marketing and increased competition in the advertising industry[98]. - Changes in industry policies could significantly impact advertising demand and marketing behaviors, affecting the company's performance[99]. Investments and R&D - The company is investing $50 million in R&D for new technologies aimed at enhancing user experience and product efficiency[119]. - Research and development expenses surged by 229.58% to 7,539,754.62 RMB, reflecting the company's commitment to innovation[61]. - Total R&D expenses amounted to ¥7,539,754.62, representing 0.27% of total revenue, with 58 R&D personnel, accounting for 8.73% of total staff[72]. Shareholder Commitments and Governance - The actual controller and shareholders made commitments regarding share transfer restrictions for a period of 36 months post-IPO, ensuring stability in shareholding[112]. - The company has committed to not repurchase shares or allow others to manage their shares during the first 6 months post-IPO if the stock price falls below the issue price[112]. - The company has established a commitment period for shareholding reduction, ensuring compliance with relevant regulations[121]. - The company guarantees that the prospectus for the initial public offering is free from false records and misleading statements, taking legal responsibility for any losses incurred by investors[124]. Environmental and Social Responsibility - The company does not engage in production activities that generate wastewater, waste gas, or industrial solid waste, thus having minimal environmental impact[161]. - The company has not disclosed any major pollution incidents and complies with national environmental standards[161]. - The company donated 200,000 RMB to support students and contributed 200,000 RMB for pandemic relief efforts[161].