本公司及董事会全体成员保证信息披露的内容真实、准确、完整， 没有虚假记载、误导性陈述或重大遗漏。 雪松发展股份有限公司（以下简称"公司"）定于2023年5月23日（星期二） 下午15:00—17:00在深圳证券交易所（以下简称"深交所"）"互动易"平台举办 2022年度业绩说明会，本次说明会将采用网络远程方式举行，投资者可登陆深交 所"互动易"平台（http://irm.cninfo.com.cn）进入"云访谈"栏目参与本次年度 业绩说明会。 证券代码：002485 证券简称：*ST 雪发 公告编号：2023-031 雪松发展股份有限公司 关于举行 2022 年度网上业绩说明会的公告 出席本次说明会的人员有：公司董事长范佳昱先生、董事会秘书梁月明女士、 财务总监倪振凤女士和独立董事刘善敏先生。 为充分尊重投资者、提升交流的针对性，现就公司2022年度业绩说明会提前 向投资者公开征集问题，广泛听取投资者的意见和建议。投资者可于2023年5月 22日（星期一）15:00前登录深交所"互动易"平台进入公司本次业绩说明会页 面进行提问。公司将在2022年度业绩说明会上，对投资者普遍关注的问题进行回 答。敬请广大投资者 ...

Group 1: Industry Overview - The men's clothing industry has transitioned from rapid expansion to a focus on enhancing operational efficiency and product precision, as external expansion faces pressure due to rising costs in commercial properties and distribution channels [2][3] - The industry is undergoing a transformation, with traditional growth through store openings reaching its limit; future growth will depend on improving operational efficiency and cost-effectiveness [2][3] Group 2: Market Competition - The current market lacks a dominant leader, especially in the men's clothing segment, leading to intense competition among companies in areas such as talent, channels, and supply chains [3] - The rapid changes in the domestic clothing industry, driven by the internet and mobile internet, have created unprecedented challenges, with ongoing adjustments in growth models and pricing structures [3] Group 3: Company Store Network - As of December 31, 2013, the company operated 178 directly-owned stores and 519 franchised stores, primarily in six provinces: Shandong, Hebei, Henan, Shanxi, Jiangsu, and Shaanxi [3] Group 4: Financial Performance - Domestic sales account for approximately 74% of total revenue, while foreign trade contributes about 26% [4] - The company's performance in the first half of the year was below expectations due to factors such as macroeconomic impacts, reduced sales from franchise stores, and increased promotional activities leading to a decline in gross margin [4][5] Group 5: Future Outlook - The company's performance improvement depends on both internal measures taken and the overall retail market conditions; management is committed to operational excellence to deliver good results for investors [5] - The company has initiated e-commerce operations and is exploring O2O (Online to Offline) business models, with a flagship store on Tmall established in the second half of 2013 [5]

证券代码：002485 证券简称：希努尔 编号：2014-002 希努尔男装股份有限公司投资者关系活动记录表 | --- | --- | --- | |-------------------------|------------------------------------------------------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ...

Group 1: Marketing Strategy - The company continues to strengthen the transformation and integration of marketing channels, promoting a "product + order + customization" marketing model to achieve low inventory, low risk, and high returns at marketing terminals [2] - Implementation of store grading management and opening of Xi Nuo Er men's clothing art galleries in select A-class business districts to optimize terminal image [2] - Accelerating the construction of discount stores and organizing special sales events to effectively promote inventory turnover and maintain channel health [2] Group 2: Financial Performance - In the first half of the year, the company's revenue was CNY 350,912,463.78, a decrease of 30.68% year-on-year, while the total profit was CNY 36,011,458.21, an increase of 415.02% year-on-year [6] - The net profit attributable to shareholders was CNY 27,274,258.86, an increase of 421.94% year-on-year [6] - The gross profit margin for domestic sales was 32.67%, down 10.47% from the previous year, while for international sales, it was 7.09%, down 1.94% [4] Group 3: Future Plans and Challenges - The company plans to continue its growth strategy by combining internal growth with external expansion, seeking new profit growth points through mergers and acquisitions [3] - The restructuring project with Xinghe Huitong was terminated due to disagreements on future development strategies and uncertainties in the market environment [5] Group 4: Inventory and Sales - The company's inventory situation has improved compared to the same period last year [4] - The company primarily focuses on domestic sales while actively expanding overseas, establishing good relationships with quality clients in Europe and the United States [6] Group 5: Ownership and Control - The actual controller of the company is Mr. Wang Guibo, and the controlling shareholder, Xinlang Xinuo Group, is primarily engaged in the manufacturing of clothing and furniture [7]

证券代码：002485 证券简称：希努尔 希努尔男装股份有限公司投资者关系活动记录表 编号：2020-001 | --- | --- | --- | |------------|----------------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------| | | 特定对象调研 | □ 分析师会议 | | 投资者关系 | □ 媒体采访 | □ 业绩说明会 | | 活动类别 | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ 其他 （ ） | | | 参与单位名 | | | | 称及人员姓 | 北京匀丰资产管理有限公司 张小青 | | | 名 | | | | | | | | 时间 | 2020 年 11 月 26 日 | 15:00-16:00 | | | | | | 地点 ...

证券代码：002485 证券简称：希努尔 希努尔男装股份有限公司投资者关系活动记录表 编号：2021-001 | --- | --- | --- | |-------------------------|-----------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ...

证券代码：002485 证券简称：*ST 雪发 雪松发展股份有限公司投资者关系活动记录表 编号：2022-002 | --- | --- | --- | |--------------------------|--------------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ...

证券代码：002485 证券简称：*ST 雪发 公告编号：2022-082 雪松发展股份有限公司 关于参加山东辖区上市公司 2022 年度投资者 网上集体接待日活动的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整， 没有虚假记载、误导性陈述或重大遗漏。 为进一步加强与投资者尤其是中小投资者的沟通交流，进一步提升公司投资 者关系管理水平，保护投资者利益，雪松发展股份有限公司（以下简称"公司"） 将参加"山东辖区上市公司2022年度投资者网上集体接待日活动"。现将有关事项 公告如下： 本次投资者网上集体接待日活动将通过深圳市全景网络有限公司提供的网 上平台采取网络远程的方式举行，投资者可登录全景网"投资者关系互动平台" （http://ir.p5w.net）参与本次活动，互动交流时间为2022年11月16日（星期三）下 午14:00-16:00。 出席本次投资者网上集体接待日活动的公司人员有：董事会秘书梁月明女士 和财务总监倪振凤女士，欢迎广大投资者积极参与。 特此公告。 雪松发展股份有限公司董事会 2022 年 11 月 15 日 ...

雪松发展股份有限公司 2022 年第三季度报告 证券代码：002485 证券简称：*ST 雪发 公告编号：2022-081 雪松发展股份有限公司 2022 年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重 大遗漏。 重要内容提示： 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、 误导性陈述或重大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告中财务信息 的真实、准确、完整。 3.第三季度报告是否经过审计 □是 √否 1 雪松发展股份有限公司 2022 年第三季度报告 一、主要财务数据 （一） 主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 □是 √否 | | 本报告期 | 本报告期比上年 | 年初至报告期末 | 年初至报告期末 | | --- | --- | --- | --- | --- | | | | 同期增减 | | 比上年同期增减 | | 营业收入（元） | 185,350,840.98 | -75.26% | 1 ...

Financial Performance - The company's operating revenue for the first half of 2022 was approximately ¥1.45 billion, representing a 50.72% increase compared to ¥959 million in the same period last year[23]. - The net profit attributable to shareholders was a loss of approximately ¥6.03 million, which is a 71.04% increase in loss compared to a loss of ¥3.53 million in the previous year[23]. - The net cash flow from operating activities improved significantly to approximately ¥60.74 million, compared to a negative cash flow of ¥24.91 million in the same period last year, marking a 343.79% increase[23]. - The total assets at the end of the reporting period were approximately ¥3.32 billion, reflecting a 3.73% increase from ¥3.20 billion at the end of the previous year[23]. - The basic earnings per share were reported at -¥0.0111, a decrease of 70.77% compared to -¥0.0065 in the same period last year[23]. - The company reported a total profit of 28,343,536.38 CNY after tax impacts and minority interests[28]. - The company reported a net profit attributable to shareholders of negative value for the year 2021, with operating revenue below 100 million RMB, leading to a "delisting risk warning" for its stock starting May 6, 2022[119]. Cash Flow and Investments - The company's net increase in cash and cash equivalents was ¥8,626,671.63, a 126.56% improvement from a decrease of ¥32,480,379.56 in the previous year[46]. - The company reported a substantial increase in investment cash flow, which rose by 1,325.52% to ¥32,583,921.96, primarily due to cash recovered from the disposal of shops[46]. - The cash flow from investment activities generated a net inflow of ¥32,583,921.96 in the first half of 2022, compared to a net inflow of ¥2,285,756.47 in the same period of 2021[156]. - The company incurred a total operating cost of ¥57,876,800.00 in the first half of 2022, compared to ¥85,740,433.03 in the same period of 2021, representing a decrease of approximately 32%[152]. Business Segments and Operations - The company’s main business segments include cultural tourism, supply chain management, and apparel sales, with a focus on diversified development and professional operations[31]. - The cultural tourism business showed a steady recovery, with Yunnan province receiving 3.59 billion visitors in the first half of 2022, a 3.2% increase year-on-year[36]. - The company’s supply chain management and comprehensive services business maintained steady growth, focusing on core customers and providing integrated solutions[33]. - The company’s steel and coal business segments have seen steady growth through personalized solutions for core clients[39]. - The company has established a new aluminum products division, aiming to create a full industry chain business model by collaborating with upstream and downstream partners[40]. Risks and Challenges - The company faces risks including major pandemics, natural disasters, economic cycles, commodity price fluctuations, and market competition[4]. - Economic cycle risks may impact consumer demand and, consequently, the company's operational performance due to complex domestic and international conditions[69]. - Fluctuations in commodity prices significantly affect the company's profitability, prompting the company to conduct market research and adjust marketing strategies accordingly[70]. - The company is experiencing intensified market competition and aims to leverage its strengths to enhance core competitiveness and increase market share[71]. Corporate Governance and Compliance - The company has implemented strict risk control measures and improved internal governance to enhance operational management capabilities[38]. - The company emphasizes corporate social responsibility, integrating it into its development strategy and ensuring compliance with legal regulations[82]. - The half-year financial report has not been audited, and the company acknowledges the audit opinion from its accounting firm[88]. - The company has not faced any environmental penalties and is not classified as a key pollutant discharge unit[81]. Shareholder and Equity Information - The company’s controlling shareholder, Xuesong Cultural Investment, holds 382,468,426 shares, accounting for 70.30% of the total share capital, with 372,662,016 shares pledged and 377,557,496 shares judicially frozen[94]. - The company has not made any significant changes to its accounting policies regarding derivatives compared to the previous reporting period[61]. - The company held four shareholder meetings during the reporting period, with participation rates of 69.48%, 69.45%, 69.62%, and 74.90% respectively[74][75][76][77]. - The company did not distribute cash dividends, issue bonus shares, or convert capital reserves into share capital for the half-year period[76]. Future Outlook and Strategic Initiatives - The company provided an optimistic outlook, projecting a revenue growth of 10% for the next quarter, driven by new product launches and market expansion strategies[161]. - The company plans to expand its market presence in Asia, targeting a 30% increase in market share within the next year[161]. - A strategic acquisition was announced, which is expected to contribute an additional $200 million in annual revenue starting next fiscal year[161]. - The company is exploring partnerships with local firms to enhance distribution channels, aiming for a 20% increase in sales through these collaborations[161].