证券代码： 002515 证券简称：金字火腿 金字火腿股份有限公司投资者关系活动记录表 | --- | --- | --- | |-----------------------------|-----------------------------------------------------|--------------------------------------------------------| | | | | | | □ | 特定对象调研 □分析师会议 | | 投资者关系 | □媒体采访 ■业绩说明会 | | | 活动类别 | □ | 新闻发布会 □路演活动 | | | □现场参观 | | | | □ 其他 （投资者接待活动） | | | 参与单位名称 及人员姓名 | 公司投资者 | | | | | | | 时间 | 2019 年 5 月 10 http://www.yuediaoyan.com | 日 15:00-17:00 、"金字火腿投资者关系"小 | | 地点 | 程序 | | | 上市公司接 待人员姓名 | | 吴月肖、施延军、王启辉、夏祖兴等 | | 投资者关系活动 主要内容介绍 ...

证券代码： 002515 证券简称：金字火腿 编号： | --- | --- | --- | |--------------|--------------------------------|------------------------------------------------------------| | | | | | | □√ | 特定对象调研 □分析师会议 | | 投资者关系 | □ 媒体采访 □业绩说明会 | | | 活动类别 | □ 新闻发布会 □路演活动 | | | | □ 现场参观 | | | | □ 其他 （投资者接待活动） | | | | | 中信证券财富客户：蒋永鑫、郑红专、陈思伟、卢风华、蒋伟 | | | | 东、陈秀叶、徐思敏、王余岳、杜娟、李一舟、吕新军、金雪松、 | | | | | | 参与单位名称 | | 王钢成、邱晓春、吕新兵、张正斌、金文亮、蔡乐道、张越、钱增 | | | | 良、朱文庆、汪明忠、黄曙光、张静、黄遵臻、周朝化、朱剑峰、 | | 及人员姓名 | 张素贞、胡声健 | | | | | 中信证券：林静、徐虹莱、洪俊勇、曹杨伟、姜惠军、方玉萍、李 | | | ...

证券代码： 002515 证券简称：金字火腿 编号：2020-11-12 金字火腿股份有限公司投资者关系活动记录表 | --- | --- | --- | |-----------------------|--------------------------|--------------------------------------------------| | | ■ | 特定对象调研 □分析师会议 | | 投资者关系 | □媒体采访 □业绩说明会 | | | 活动类别 | □ 新闻发布会 □路演活动 | | | | □现场参观 | | | | □ 其他 | | | 参与单位名称 | 银华基金、明曜投资 | | | 及人员姓名 | | | | 时间 | 2020 年 11 月 12 | 日 10： 30-11：30 | | 地点 | 公司 | | | 上市公司接 待人员姓名 | 施延军、吴月肖、王启辉 | | | 投资者关系活动 | 1 | 、公司做品牌肉的契机是什么？今年开始做这块业务， | | 主要内容介绍 | 营收占比能马上到 | 50% 左右，主要原因是什么？这部分业务 | | | 未来持续性如何 ...

证券代码： 002515 证券简称：金字火腿 编号：2020-12-01 金字火腿股份有限公司投资者关系活动记录表 | --- | --- | --- | |-----------------------|-------------------------|--------------------------------------------------------| | | ■ | 特定对象调研 □分析师会议 | | 投资者关系 | □媒体采访 □业绩说明会 | | | 活动类别 | □ 新闻发布会 □路演活动 | | | | □现场参观 | | | | □ 其他 | | | 参与单位名称 | 开源证券 | | | 及人员姓名 | | | | 时间 | 2020 年 12 月 1 | 日 13：00-14 ： 00 | | 地点 | 公司 | | | 上市公司接 待人员姓名 | 施延军、王启辉 | | | 投资者关系活动 | 1 | 、公司品牌肉业务未来持续性如何？ | | 主要内容介绍 | | 答：肉类行业规模巨大，是民生必须消费品，不受经济 | | | | 周期、疫情等影响，也不受贸易摩擦等影响，市场 ...

证券代码： 002515 证券简称：金字火腿 金字火腿股份有限公司投资者关系活动记录表 编号：2021-03-08 | --- | --- | --- | --- | |-------------------------|--------------------------------|------------------------------------------|---------------------------------------------------------------| | | | | | | | □特定对象调研 | □分析师会议 | | | 投资者关系 | □媒体采访 □业绩说明会 | | | | 活动类别 | □新闻发布会 □路演活动 | | | | | □现场参观 | | | | | ■其他（电话会议） | | | | 参与单位名称 | | | 方正富邦基金管理有限公司、光保基金、青骊投资、上海顶天 | | 及人员姓名 | | 投资、上海君唐资产管理有限公司、东北证券 | | | 时间 | 2021 年 3 月 8 日 | 16：00-16：50 | | | 地点 公司 | ...

Group 1: Company Positioning and Market Strategy - The company aims to be a leading brand in traditional meat products, evolving from a ham-focused business to a comprehensive meat company [2][3] - The shift in consumer preferences towards healthier and diverse traditional meat products presents significant market opportunities [3] - The traditional meat product industry is currently fragmented, with low concentration and no dominant brands, indicating potential for growth and consolidation [3] Group 2: Business Segments and Development Plans - The company has diversified its product offerings into several segments: ham, traditional meat products, personalized custom meat, and plant-based meat [4][5] - Plans include rapid development of ham and specialty meat products, with new product launches like "light ham" and "hot pot ham" [5] - The company aims to expand its brand meat and prepared meat products, integrating global supply chains for personalized offerings [5] Group 3: Sales Channels and Market Reach - Sales channels are categorized into offline (distributors, supermarkets, restaurants) and online (third-party platforms like Tmall, JD, and community e-commerce) [6] - The company has established a comprehensive online sales network, enhancing its market reach [6] Group 4: Customization and Market Demand - The personalized custom meat business is expected to thrive due to the essential nature of meat products and the growing demand for tailored offerings [6][7] - The company leverages its extensive supply chain and experience in the meat industry to meet diverse consumer needs [7] Group 5: Pricing Strategy and Cost Management - The company utilizes its large cold storage capacity (60,000 tons) to manage pork price fluctuations by adjusting procurement strategies based on market conditions [7][8] - Continuous enhancement of brand value provides the company with strong pricing power to mitigate raw material cost impacts [8]

证券代码： 002515 证券简称：金字火腿 编号：2021-01-07 金字火腿股份有限公司投资者关系活动记录表 | --- | --- | --- | |-----------------------------|--------------------------------|--------------------------------------------------------| | | ■ | 特定对象调研 □分析师会议 | | 投资者关系 | □媒体采访 □业绩说明会 | | | 活动类别 | □ 新闻发布会 □路演活动 | | | | □现场参观 | | | | □ 其他 | | | 参与单位名称 | 长城证券 | | | 及人员姓名 | | | | 时间 | 2021 年 1 月 7 日 | 16： 30-17：30 | | 地点 | 公司 | | | 上市公司接 待人员姓名 | 施延军、吴月肖、王启辉、黄特跃 | | | 投资者关系活动 主要内容介绍 | 1 | 、公司的发展目标定位是什么？ | | | | 答：金字的发展定位是做传统肉制品领导品牌。公司原来 | | | | 是一只火 ...

证券代码： 002515 证券简称：金字火腿 编号：2021-01-07 金字火腿股份有限公司投资者关系活动记录表 | --- | --- | --- | |-----------------------|-----------------------------|------------------------------------------------------------| | | | | | | □ | 特定对象调研 □分析师会议 | | 投资者关系 | □媒体采访 □业绩说明会 | | | 活动类别 | □ 新闻发布会 □路演活动 | | | | □现场参观 | | | | ■ 其他 (电话会议 | ) | | | | 清和泉资本、朱雀基金、北京凯读投资管理有限公司、上海肇 | | | | 万资产管理有限公司、同泰基金、山西证券、山西证券自营、麦 | | 参与单位名称 | | 赐资本、富荣基金、广州市格栅汇投资管理有限公司、申九资 | | 及人员姓名 | | 产、圆澄投资、深圳正圆投资、德毅合和、六禾投资、睿扬投资、 | | | | 玖鹏资产、悟空投资、横琴人寿、德邦基金管理有限公司、高信 | ...

Group 1: Company Overview and Business Strategy - The company has rapidly developed its branded meat business since 2019, leveraging years of experience in the meat industry, a rich upstream supply chain, and a well-established downstream sales network [2] - The development strategy focuses on meat products, including various types of ham and sausages, to meet the personalized needs of new channels such as fresh e-commerce and chain restaurants [2] - The company aims to enhance brand value and expand its network marketing while strengthening offline markets [2] Group 2: Financial Performance and Inventory Management - As of the end of 2020, the company's inventory reached 640 million CNY, a significant increase from 220 million CNY at the beginning of the year, driven by a 152% year-on-year sales growth to 710 million CNY [2] - The increase in inventory is attributed to the expansion of business scale and the long production cycle of ham, which requires advance stocking [2] Group 3: Sales and Distribution Channels - The primary sales model is direct sales, supplemented by distribution, utilizing both online and offline channels [3] - Online sales are conducted through platforms like Tmall, JD.com, and Pinduoduo, while offline channels include restaurants, food processing, and direct stores [3] Group 4: New Product Development and Market Expansion - The company plans to launch new products such as hot pot ham, grilled meat ham, and various types of sausages, focusing on convenience and health [3] - The strategy includes promoting ham products in new consumption scenarios like hot pot and barbecue to increase frequency and volume of consumption [3] Group 5: Meat Trading Platform - The company operates a dedicated meat trading platform, "Meat Master," which connects global suppliers and domestic processing enterprises, providing efficient trading services [3] - The platform aims to reduce intermediaries in meat transactions, enhancing trading efficiency and offering a B2C service for high-quality meat products [3]

Financial Performance - The company's operating revenue for Q3 2022 was ¥67,387,189.70, a decrease of 15.09% compared to the same period last year[6]. - Net profit attributable to shareholders for Q3 2022 was ¥4,792,541.53, an increase of 161.01% year-on-year[6]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was ¥4,344,295.37, up 147.43% from the previous year[6]. - Total operating revenue for the third quarter was CNY 336,883,253.29, down from CNY 400,501,745.25 in the previous year, representing a decrease of approximately 15.9%[27]. - Net profit for the period was CNY 7,102,928.94, compared to CNY 3,549,295.10 in the same period last year, indicating an increase of approximately 100%[29]. - The total comprehensive income attributable to the parent company was 52,625,522.32, compared to 56,799,157.56 in the previous period, reflecting a decrease of approximately 7.65%[33]. - The company reported a total comprehensive income of 51,280,218.95, compared to 56,569,201.06 in the previous period, reflecting a decrease of approximately 9.5%[33]. Assets and Liabilities - The total assets at the end of the reporting period were ¥1,728,967,742.19, representing a 23.80% increase from the end of the previous year[6]. - Total assets increased to CNY 1,728,967,742.19 from CNY 1,396,600,892.32, reflecting a growth of about 23.8%[27]. - Total liabilities rose to CNY 204,155,378.58 from CNY 54,917,483.12, marking an increase of approximately 271%[27]. - The company's equity attributable to shareholders increased to CNY 1,524,812,363.61 from CNY 1,341,683,409.20, an increase of about 13.6%[27]. Cash Flow - The net cash flow from operating activities for the year-to-date was ¥243,104,474.05, an increase of 51.67% year-on-year[14]. - The net cash flow from operating activities was 243,104,474.05, an increase from 160,281,787.49 in the previous period, representing a growth of approximately 51.7%[37]. - The cash and cash equivalents at the end of the period amounted to 643,709,967.85, significantly up from 102,479,690.92 in the previous period, indicating a substantial increase of approximately 528.5%[37]. - The company reported a significant increase in cash flow from investment activities, reaching ¥111,904,681.96, compared to a negative cash flow of ¥41,852,976.36 in the previous year, marking a 367.38% increase[14]. - The net cash flow from investing activities was 111,904,681.96, compared to a negative cash flow of -41,852,976.36 in the previous period, showing a turnaround in investment cash flow[37]. - The net cash flow from financing activities was 137,921,814.48, recovering from a negative cash flow of -112,213,768.10 in the previous period, indicating a positive shift in financing[37]. Shareholder Information - The total number of common shareholders at the end of the reporting period is 48,566[15]. - The largest shareholder, Ren Guilong, holds 20.30% of the shares, totaling 198,625,280 shares, with 100,000,000 shares pledged[15]. - The second-largest shareholder, Shi Yanjun, holds 8.99% of the shares, totaling 87,987,227 shares, with 56,999,998 shares pledged[15]. - The company has a total of 10 major shareholders, with the top 10 holding significant stakes in the company[15]. - The company has not disclosed any related party transactions among other shareholders[18]. Future Plans and Strategies - The company plans to issue up to 293,493,984 A-shares, not exceeding 30% of the total share capital before the issuance, with a fundraising target of up to 1.05 billion RMB[20]. - The company plans to focus on market expansion and new product development to drive future growth[28]. - The company is in the process of obtaining shareholder approval and regulatory approval for the non-public issuance of shares[20]. Employee Stock Ownership Plan - The first phase employee stock ownership plan has completed the non-trading transfer of 39,846,053 shares, accounting for 4.07% of the company's total share capital[19]. - The employee stock ownership plan has a duration of 36 months, with shares locked for 12 and 24 months[19].