财务概况 近期火星人（300894）发布2025年一季报，证券之星财报模型分析如下： 商业模式与融资分红 公司业绩主要依靠研发及营销驱动。自上市以来，公司累计融资总额为5.70亿元，累计分红总额为9.77 亿元，分红融资比为1.71。这显示出公司在分红方面较为慷慨，但同时也需要注意其资金来源和使用效 率。 风险提示 财报体检工具显示，建议关注公司债务状况，有息资产负债率已达21.65%。此外，应收账款与利润的 比例高达797.98%，意味着公司可能存在较大的坏账风险，需进一步关注应收账款的回收情况。 火星人在2025年一季度的财务报告显示，公司业绩出现显著下滑。截至本报告期末，公司营业总收入为 1.63亿元，同比下降53.31%；归母净利润为-5416.24万元，同比下降246.85%；扣非净利润为-5562.43万 元，同比下降264.55%。 利润与成本分析 从利润率来看，公司的毛利率为40.18%，同比减少10.65个百分点；净利率为-33.3%，同比减少397.0个 百分点。这表明公司在成本控制方面面临较大压力，尤其是三费(销售费用、管理费用、财务费用)占营 收比高达67.92%，同比增加了139.6 ...

数据四舍五入，查看更多财务数据>> 本次公司不分配不转赠。 一、主要会计数据和财务指标 | 名称 | 持有数量(万股) | 占总股本 | 增减情况 | | --- | --- | --- | --- | | | | 比例(%) | (万股) | | 海宁大宏投资合伙企业(有限合伙) | 5174.15 | 17.59 | -225.85 | | 海宁大有投资合伙企业(有限合伙) | 5159.52 | 17.55 | -240.48 | | 黄卫斌 | 3697.50 | 12.57 | 不变 | | 海宁融朴股权投资合伙企业(有限合伙) | 559.07 | 1.90 | -143.33 | | 董其良 | 535.00 | 1.82 | -180.32 | | 虞惠丽 | 480.63 | 1.63 | -24.37 | | 杭州金投智汇创业投资合伙企业(有限合伙) | 305.64 | 1.04 | 不变 | | 香港中央结算有限公司 | 263.29 | 0.90 | 5.88 | | 南方中证1000ETF | 122.71 | 0.42 | -12.87 | | 董长利 | 95.00 | 0.3 ...

截至2025年4月26日，火星人、浙江美大、亿田智能、帅丰电器四家集成灶上市企业2024年年报悉数出炉。无一例外，四家企业均交出了营收、净利润双降 的成绩单。 火星人营收同比暴跌35.7%，净利润仅剩千万元；浙江美大净利润缩水超76%；亿田智能与帅丰电器同样深陷营收腰斩、利润断崖式下滑的泥潭。这场"集体 跳水"背后，是集成灶行业进入"至暗时刻"的残酷现实，也表明行业到了需要转型求生的关键路口。 01 财务数据透视：行业进入"速冻期" 从核心财务指标看，四家企业的经营指标全面恶化，行业已从结构性调整滑向系统性危机。 | 企业名称 营业收入(亿元) | | | --- | --- | | 火星人 | 13.76 | | 浙江美大 | 8.77 | | 化田智能 | 7.03 | | 帅丰电器 | 4.29 | 数据可以用行业全面失速来总结，四家企业营收平均跌幅超40%，净利润平均缩水更是超过了80%。 对比三年前行业数据巅峰期，其中，火星人作为行业龙头，净利润仅剩2021年巅峰期（2.47亿元）的约4.5%；浙江美大连续三年营收下滑，2024年营收规模 较2021年的21.64亿元已蒸发超60%。季度环比数据显示 ...

火星人（300894）公告，2025年第一季度营业收入1.63亿元，同比下降53.31%。净亏损5416.24万元， 去年同期净利润3688.23万元。 ...

火星人厨具股份有限公司 2025 年第一季度报告 | | | 债券代码：123154 债券简称：火星转债 火星人厨具股份有限公司 2025 年第一季度报告 □是 否 1 火星人厨具股份有限公司 2025 年第一季度报告 一、主要财务数据 （一） 主要会计数据和财务指标 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗漏。 重要内容提示： 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、误导性陈述或重 大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告中财务信息的真实、准确、 完整。 3.第一季度报告是否经过审计 公司是否需追溯调整或重述以前年度会计数据 □是 否 | | 本报告期 | 上年同期 | 本报告期比上年同期增减 | | --- | --- | --- | --- | | | | | （%） | | 营业收入（元） | 162,638,244.71 | 348,304,564.22 | -53.31% | | 归属于上市公司股东的净利 | -54 ...

Core Viewpoint - The company reported a significant decline in revenue and net profit for 2024, reflecting the challenging conditions in the integrated stove industry and the overall market environment [1][2]. Financial Performance - In 2024, the company achieved total revenue of 1.376 billion yuan, a year-on-year decrease of 35.68% [1]. - The net profit attributable to shareholders was 11 million yuan, down 95.49% year-on-year [1]. - For Q4 2024, the single-quarter revenue was 363 million yuan, a decline of 36.15% year-on-year, while the net profit was -4 million yuan, a drop of 116.00% year-on-year [1]. Industry Trends - The integrated stove industry in China faced significant pressure, with a total retail market value of 17.3 billion yuan in 2024, down 30.6% year-on-year [1]. - Online retail sales in the integrated stove market reached 2.647 billion yuan, a decrease of 38.84% year-on-year, while the offline market also experienced a deep adjustment [1]. - The dishwasher market showed resilience, with a retail market size of 13.2 billion yuan in 2024, growing by 17.2% year-on-year, and retail volume reaching 2.29 million units, up 18.0% year-on-year [1]. Product Performance - Revenue from integrated stove products decreased by 37.94% year-on-year, while revenue from water-washing products fell by 12.35% year-on-year [2]. - The company had over 2,100 exclusive stores by the end of 2024, establishing a multi-tiered sales network across core cities and rural markets [2]. Profitability Metrics - The company's gross margin declined by 4.6 percentage points to 43.03% in 2024 [2]. - The net profit margin decreased by 10.58 percentage points to 0.91% [2]. - The company recorded asset impairment provisions totaling 4.696 million yuan after a comprehensive review of assets showing impairment signs [2]. Future Outlook - The company forecasts net profits of 103 million yuan, 111 million yuan, and 118 million yuan for 2025, 2026, and 2027, respectively, indicating substantial growth of 821.7%, 7.9%, and 6.4% year-on-year [2].

Core Viewpoint - The company Mars has reported a significant decline in its financial performance for the year 2024, with a notable drop in revenue and net profit compared to the previous year [1][2]. Financial Performance Summary - The company's operating revenue for 2024 was 1.376 billion yuan, representing a decrease of 35.68% year-on-year [2]. - The net profit attributable to shareholders for 2024 was 11.15 million yuan, down 95.49% from the previous year [2]. - The net profit after deducting non-recurring gains and losses was -2.95 million yuan, compared to 267.98 million yuan in the previous year, indicating a decline of 101.10% [2]. - The net cash flow from operating activities was -53.77 million yuan, a decrease of 112.09% from 444.73 million yuan in the previous year [2]. Profit Distribution Plan - The company has proposed a profit distribution plan for 2024 that includes no cash dividends, no bonus shares, and no capital reserve fund conversion into share capital [2]. Fundraising Activities - Mars was listed on the Shenzhen Stock Exchange's ChiNext on December 31, 2020, raising a total of 569.84 million yuan, with a net amount of 488.10 million yuan after deducting issuance costs [3]. - The company initially planned to raise 879.22 million yuan for various projects, but the final amount raised was 391.12 million yuan less than planned [3]. - In August 2022, Mars issued convertible bonds totaling 528.99 million yuan, with the net amount after costs being 521.92 million yuan [4]. - The total amount raised from both fundraising activities is 1.099 billion yuan [5].

Investment Rating - The report maintains a "Buy" investment rating for the company [6] Core Views - The company reported a significant decline in revenue and profit for 2024, with total revenue of 1.376 billion yuan, down 35.68% year-on-year, and a net profit attributable to shareholders of 11 million yuan, down 95.49% year-on-year [1] - The integrated stove industry is under pressure due to the downturn in the real estate market and changing consumer preferences, leading to a 30.6% decline in the overall market retail sales [1][2] - Despite the challenges in the integrated stove segment, the dishwasher market shows resilience with a 17.2% increase in retail sales [2] Financial Performance Summary - In 2024, the company's gross margin decreased by 4.6 percentage points to 43.03%, and the net profit margin fell by 10.58 percentage points to 0.91% [3] - The company expects a significant recovery in net profit from 2025 to 2027, projecting net profits of 103 million yuan, 111 million yuan, and 118 million yuan, representing year-on-year growth rates of 821.7%, 7.9%, and 6.4% respectively [3] - The company's total revenue is projected to gradually increase from 1.445 billion yuan in 2025 to 1.548 billion yuan in 2027, with growth rates of 5.0%, 4.0%, and 3.0% [5]

Investment Rating - The report maintains a "Buy" investment rating for the company [6] Core Views - The company reported a significant decline in revenue and profitability for 2024, with total revenue of 1.376 billion yuan, down 35.68% year-on-year, and a net profit attributable to shareholders of 11 million yuan, down 95.49% year-on-year [1][3] - The integrated stove industry is under pressure due to the downturn in the real estate market and changing consumer preferences, leading to a 30.6% decline in the overall market retail sales [1][2] - The company’s integrated stove product revenue decreased by 37.94% in 2024, while the revenue from water-washing products fell by 12.35% [2] Financial Performance Summary - The company's gross margin decreased by 4.6 percentage points to 43.03% in 2024, and the net profit margin fell by 10.58 percentage points to 0.91% [3] - The company is expected to recover with projected net profits of 103 million yuan, 111 million yuan, and 118 million yuan for 2025, 2026, and 2027, respectively, indicating substantial growth of 821.7% in 2025 [3][5] - The company’s total assets decreased from 3.335 billion yuan in 2023 to 2.483 billion yuan in 2024, reflecting a challenging financial environment [10]

| 证券代码：300894 | 证券简称：火星人 | 公告编号：2025-019 | | --- | --- | --- | | 债券代码：123154 | 债券简称：火星转债 | | 火星人厨具股份有限公司 2024 年度募集资金存放与使用情况专项报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 一、募集资金基本情况 (一) 实际募集资金金额和资金到账时间 根据中国证券监督管理委员会《关于同意火星人厨具股份有限公司向不特定 对象发行可转换公司债券注册的批复》（证监许可〔2022〕1465 号），本公司由 主承销商中信建投证券股份有限公司采用向股权登记日收市后登记在册的发行 人原股东优先配售，原股东优先配售后余额部分（含原股东放弃优先配售部分） 通过深交所交易系统网上向社会公众投资者发行方式，向特定对象发行可转换公 司债券 5,289,990 张，每张面值为人民币 100 元，共计募集资金 528,999,000.00 元，扣除与发行可转换公司债券直接相关费用 10,246,255.72 元后的募集资金为 518,752,744.28 元，已由主承销商中信 ...