Market Performance and Sales Impact - Bud Light lost $1.4 billion in U.S. beer sales last year following the controversy, and the company lost over $27 billion in value [3] - Bud Light's U.S. market share was slashed by half, with U.S. retailers reducing shelf space for the brand by up to 7.5% [3] - In the four weeks ending July 6, Bud Light fell to third place in U.S. beer sales with a 6.5% market share, behind Modelo (9.7%) and Michelob Ultra (7.3%) [7][14] Competitive Landscape - Modelo Especial, a brand under Constellation Brands, gained significant market share, overtaking Bud Light as the top-selling beer in the U.S. [3][7] - Michelob Ultra and Busch Light, both under Anheuser-Busch InBev, saw sales increases during the same period, despite Bud Light's decline [10] Brand Strategy and Recovery Efforts - Anheuser-Busch InBev is focusing on building momentum for Michelob Ultra through partnerships at Copa América and the Paris Olympics [3] - Bud Light is attempting to regain its lost audience, including plans for a new Super Bowl ad [8] - Donald Trump's unexpected endorsement of Bud Light ahead of the Super Bowl led to a 5% increase in AB InBev's shares [16] Historical Context and Controversy - Bud Light's partnership with transgender influencer Dylan Mulvaney sparked a boycott, leading to a political crisis and accusations of abandoning its core customer base [15] - The controversy resulted in a significant hit to Bud Light's brand reputation and sales in the U.S., with conservatives celebrating the boycott [15]

BUD has been investing in developing a diverse portfolio of global, international crafts and specialty premium brands in its markets. Notably, the company's global brands lead the way in premiumization. BUD's above-core portfolio has been performing well for a while now. Anheuser-Busch InBev SA/NV (BUD) , alias AB InBev, has seen its shares rise in the past three months ahead of its industry peers and the broader sector. The momentum in the share price results from the company's undaunted focus on lifting i ...

This July 21, 2008 photo shows barley growing in front of the Busch Agricultural Research facility ... [+] elevators in Fargo, ND. (Photo credit should read KAREN BLEIER/AFP via Getty Images) AFP via Getty Images The stock price of Anheuser-Busch InBev (NYSE: BUD) trades at $60 per share, about 25% below its peak level of around $80 seen in mid-June 2021. In contrast, its peer Diageo stock (NYSE: DEO) saw a 35% decline over this period. BUD stock was trading at $55 in early June 2022, just before the Fed st ...

Core Insights - The report provides a comprehensive overview of Anheuser-Busch InBev's (AB InBev) digital transformation strategies, technology initiatives, and innovation programs [1][7]. Group 1: Company Overview - AB InBev is a global leader in the production, distribution, and sale of beer and other alcoholic beverages, including wine, ready-to-drink cocktails, spirits, hard seltzers, and soft drinks [2][4]. - The company boasts a portfolio of over 500 brands, including well-known global brands such as Budweiser, Stella Artois, and Corona, as well as multi-country and local brands [3]. Group 2: Technology Initiatives - AB InBev is actively engaged in various technology initiatives that encompass partnerships, product launches, investments, and acquisitions [5][7]. - The company leverages emerging technologies such as artificial intelligence, big data, blockchain, cybersecurity, e-commerce, social media, electric vehicles, and IoT to enhance operational efficiency and sustainability [8]. Group 3: Digital Transformation Strategies - The report details AB InBev's digital transformation strategies, including insights into innovation hubs and accelerator programs [1][7]. - Each technology initiative is analyzed for its theme, objectives, and benefits, providing a clear understanding of the company's strategic direction in technology [5][7]. Group 4: Financial Commitment - The report includes information on estimated ICT budgets and major ICT contracts, highlighting AB InBev's financial commitment to technological advancements [5][10]. - Insights into the company's venture arm, ZX Ventures, are also provided, showcasing its investment and acquisition strategies [10].

About this content About Emily Jarvie Emily began her career as a political journalist for Australian Community Media in Hobart, Tasmania. After she relocated to Toronto, Canada, she reported on business, legal, and scientific developments in the emerging psychedelics sector before joining Proactive in 2022. She brings a strong journalism background with her work featured in newspapers, magazines, and digital publications across Australia, Europe, and North America, including The Examiner, The Advocate, The ...

Over in the options pits, overall options volume is running at four times the amount typically seen at this point. The June 49 put is the most popular, followed by the weekly 7/5 55-strike put, with new positions being sold to open at both. This positive price action marks a rebound, as Anheuser-Busch stock has been falling on the charts since its May 17, two-year high of $67.49. The $67 level rejected the shares' peak in 2022 and 2023 as well. Fresh off five consecutive weekly losses, the equity is down 5. ...

Core Insights - AB InBev has formed a multi-year partnership with Concacaf and Major League Soccer (MLS), positioning Michelob Ultra as the Official Beer Sponsor for key competitions and events [15][16]. Partnership Details - The partnership includes extensive activations for Michelob Ultra throughout the MLS season, featuring on-site presence at major events like the MLS Cup and All-Star Game, along with digital content and broadcast integrations [2][5]. - Michelob Ultra will leverage a digital platform called "Michelob Ultra Pitchside" to engage fans with opportunities to win prizes, including tickets and VIP experiences for various matches [4][12]. Strategic Importance - This partnership is seen as a significant opportunity for growth in soccer within North America, coinciding with major upcoming events such as the CONMEBOL Copa America USA 2024 and FIFA World Cup 2026 [6][5]. - The agreement aims to enhance the visibility and support for the Concacaf Champions Cup and Concacaf W Champions Cup, which are crucial for crowning regional club champions and serve as pathways to FIFA Club World Cups [3][12]. Sponsorship Roles - Michelob Ultra is designated as the Global Official Beer of the Concacaf Champions Cup and W Champions Cup, the Official Beer Sponsor of MLS, and the Title Sponsor of the Michelob Ultra Campeones Cup [13][14].

The popular research service can help you become a smarter, more self-assured investor, giving you access to daily updates of the Zacks Rank and Zacks Industry Rank, the Zacks #1 Rank List, Equity Research reports, and Premium stock screens. Based on their value, growth, and momentum characteristics, each stock is assigned a rating of A, B, C, D, or F. The better the score, the better chance the stock will outperform; an A is better than a B, a B is better than a C, and so on. Growth Score Momentum investor ...

Anheuser-Busch InBev SA/NV (BUD) , alias AB InBev, has been benefiting from its unique commercial strategy, strong brand portfolio and investments in operational excellence. Continued business momentum due to relentless execution, investment in its brands and accelerated digital transformation have been the key drivers. The Zacks Consensus Estimate for AB InBev's 2024 sales and earnings per share suggests growth of 3.7% and 12.1% year over year, respectively, from the year-ago period's reported numbers. Ima ...

Industry Overview - The Zacks Beverages – Alcohol industry includes producers, importers, exporters, marketers, and sellers of various alcoholic beverages, as well as some non-alcoholic options [8] - The industry is currently ranked 137 out of over 250 Zacks industries, placing it in the bottom 45% [26] - The industry has collectively declined 12.6% over the past year, underperforming the Zacks Consumer Staples sector, which slipped 3.7%, while the S&P 500 rose 24.7% [28] Market Performance - The industry is trading at a forward 12-month price-to-earnings (P/E) ratio of 16.87X, compared to the S&P 500's 21.16X and the sector's 17.53X [1] - Over the last five years, the industry has traded as high as 26.79X and as low as 16.87X, with a median of 21.61X [15] Company Insights - Constellation Brands (STZ) is benefiting from a premiumization strategy, focusing on brand building and product innovation, particularly in the Modelo and Corona Brand Family [4] - Molson Coors (TAP) aims to grow its market share through innovation and premiumization, with a consensus estimate for 2024 sales and earnings growth of 1.1% and 4.6%, respectively [5] - AnheuserBusch InBev (BUD) is expanding its Beyond Beer portfolio, with a consensus estimate for 2024 sales and earnings growth of 3.7% and 12.1%, respectively [31] - Diageo Plc (DEO) is focused on premiumization, disciplined cost management, and pricing actions, with a target to surpass $1.5 billion in productivity savings by the end of fiscal 2024 [17] - Boston Beer Company (SAM) is committed to a three-point growth plan, focusing on brand revival and cost-saving initiatives, with a consensus estimate for 2024 sales and earnings growth of 1.9% and 43.9%, respectively [34] Challenges - The alcohol industry is facing pressures from inflationary labor, transportation, and commodity costs, leading to elevated ingredient and operational costs [9][21] - Companies are experiencing increased advertising and promotional expenses, which threaten profitability [24] - The industry's Zacks Industry Rank indicates dull near-term prospects, reflecting a negative earnings outlook for constituent companies [11][27] Growth Drivers - Premiumization and product diversification are key growth drivers, with a strong demand for high-quality products and innovative spirits [7][25] - The rise of e-commerce and investments in digital capabilities are boosting sales and connecting companies with consumers [10]