Core Viewpoint - The article emphasizes the booming "event economy" in China, particularly in 2025, highlighting its potential as a significant consumer trend driven by various sporting and cultural events [4][5]. Group 1: Event Economy Trends - The event economy has seen a surge in recent years, with numerous high-profile events like the Sudirman Cup and local sports events becoming city trademarks [8][10]. - The number of events hosted in regions like Hebei and Shanghai has dramatically increased, indicating a strong push from local governments to leverage events for economic growth [4][5]. - The growth of middle-class families in China, with an 8.3% increase, has led to a rise in spending on leisure and travel, further fueling the event economy [10]. Group 2: Consumer Behavior and Demographics - The Z generation is identified as the fastest-growing consumer group in the sports industry, with 90% engaging in social media interactions and immersive experiences while watching events [11]. - Women's participation in sports is projected to increase by 15% to 30% in the next three to five years, reshaping the event economy landscape [11]. - The demand for unique experiences and health-conscious options is driving new trends in consumer behavior, particularly among younger demographics [12][25]. Group 3: Beer Industry Insights - The beer market in China is closely linked to the event economy, with significant sales spikes during major events, as evidenced by data from the Super Bowl and World Cup [15][19]. - The Z generation is the fastest-growing segment in beer consumption, with female consumers showing a remarkable growth rate of 39.8% [15][19]. - The article discusses the concept of a "beer index," which reflects economic conditions, noting that high-end beer sales often correlate with economic recovery [19][21]. Group 4: Future Opportunities and Strategies - The article outlines three key trends in the beer industry: flavor premiumization, health consciousness, and innovative consumption scenarios [23][25][27]. - Companies like Budweiser are focusing on high-end products and strategic partnerships with major events to enhance brand value and market presence [29]. - The article concludes that the event economy and the beer industry are poised for growth, driven by changing consumer preferences and economic recovery [32].

Group 1 - The investment group European Small Cap Ideas focuses on high-quality small-cap investment opportunities in Europe, emphasizing capital gains and dividend income for continuous cash flow [1] - The group offers two model portfolios: the European Small Cap Ideas portfolio and the European REIT Portfolio, along with weekly updates and educational content [1] - The analyst has established a long position in Anheuser-Busch InBev (BUD) and expresses a beneficial interest in the shares through stock ownership or derivatives [1] Group 2 - There is a potential strategy to write additional out of the money put options on both the Brussels and US listings of Anheuser-Busch InBev [2]

Core Insights - The article discusses the challenges faced by distributors in the current fragmented market, particularly in the alcoholic beverage sector, emphasizing the need for effective collaboration between brands and distributors to navigate these challenges [1][2][3] - The "Flagship Brand × Super Platform" strategy of Anheuser-Busch InBev is highlighted as a systematic response to market trends, focusing on leveraging brand strength and platform capabilities to create sustainable growth models [1][8] Brand Strategy - The importance of brand power is underscored, as consumers increasingly seek emotional value and craftsmanship in their beer choices, moving beyond mere price competition [2][3] - Anheuser-Busch InBev aims to concentrate resources on building widely recognized and commercially viable brand assets, with Budweiser and Harbin Beer as core brands driving market growth [5][9] Marketing and Engagement - The company employs innovative marketing strategies that focus on high-frequency consumer engagement through immersive experiences, such as collaborations with music and esports events [6][8] - The integration of top-tier IP resources into marketing efforts allows for deeper connections with consumers, enhancing brand recognition and loyalty [11][13] Distribution and Ecosystem - The "Super Platform" strategy emphasizes the need for brands to adapt to a multi-channel environment, where traditional marketing methods are becoming less effective [11][15] - By focusing on high-value consumer scenarios, such as sports and music events, Anheuser-Busch InBev aims to create a closed-loop system that enhances brand visibility and consumer engagement [11][16] Digital Transformation - The company has initiated a digital ecosystem to improve operational efficiency for distributors, exemplified by the "BEES" B2B platform, which has expanded to over 320 cities in China [19][20] - This digital transformation not only aids in inventory management but also enhances market responsiveness, thereby increasing distributor confidence and loyalty [19][20] Sustainable Growth - The combined "Flagship Brand × Super Platform" approach is positioned as a pathway for sustainable growth, enabling distributors to see long-term value through resource sharing and collaborative efforts [20] - Anheuser-Busch InBev's focus on sustainability and digital innovation aligns with broader industry trends, contributing to high-quality development in the fast-moving consumer goods sector [20]

Core Insights - Anheuser-Busch InBev SA/NV (AB InBev) reported second-quarter 2025 results with earnings per share (EPS) exceeding estimates and showing year-over-year improvement, while revenues declined and missed consensus estimates [1][2][3] Financial Performance - Underlying EPS was 98 cents, an increase of 8.7% year over year, driven by 10.2% EBIT growth and optimized net finance costs, surpassing the Zacks Consensus Estimate of 94 cents [2][6] - Revenues totaled $15 billion, missing the Zacks Consensus Estimate of $15.33 billion and reflecting a 2.1% year-over-year decline, although organic revenue grew by 3% across 70% of markets [3][4] - Revenue per hectoliter improved by 4.9% year over year, supported by revenue-management initiatives [4][6] Volume and Market Performance - Total organic volume decreased by 1.9%, with a 2.2% decline in own-beer volume, partially offset by a 0.3% increase in non-beer volume, primarily affected by soft market conditions in China and Brazil [4][6] - Excluding China and Brazil, volume increased by 0.7%, indicating strong momentum in other markets [7] Brand Performance - Megabrands, particularly Corona, contributed to a 5.6% revenue increase, with Corona seeing a 7.7% revenue rise outside of Mexico [6][7] - The Beyond Beer portfolio recorded a 6.4% revenue rise, driven by significant growth in brands like Cutwater and Nütrl in the U.S. [9] Cost Management - Cost of sales decreased by 3.1% to $6.6 billion, while SG&A expenses fell by 3.9% year over year to $4.6 billion [9][11] - Normalized EBITDA was $5.3 billion, nearly flat year over year, with an organic growth of 6.5% and an expanded EBITDA margin of 35.3% [11] Future Outlook - For 2025, AB InBev anticipates EBITDA growth of 4-8%, with projected net capital expenditure between $3.5 billion and $4 billion [13]

Core Viewpoint - The beer industry is adapting to an emotion-driven consumption era, aiming to connect with each generation of young adults through cultural experiences and events [2][12]. Group 1: Cultural Engagement and Consumer Trends - The upcoming Tomorrowland music festival in Shanghai, initiated by Budweiser, highlights the brand's commitment to engaging with young consumers through cultural events [4][5]. - A McKinsey report indicates that 64% of consumers prioritize emotional consumption, with younger consumers placing even greater emphasis on the emotional value of products [8]. - Brands must create deeper cultural connections and experiential systems rather than relying solely on price competition to resonate with consumers [9]. Group 2: Budweiser's Strategic Approach - Budweiser's strategy focuses on "Megabrands & mega platforms," targeting global young adults' favorite IPs to foster connections [12][15]. - The brand's involvement in Tomorrowland is not just sponsorship but a key part of creating a "beer + scene + culture + social" experience [14]. - Budweiser has successfully established its flagship brands, such as Harbin Beer and Budweiser, with a 40% market share in the premium segment, according to Euromonitor [16]. Group 3: Market Performance and Innovations - Harbin Beer has seen a 70% sales increase in the young consumer segment due to its innovative zero-sugar products linked to NBA events [18]. - The "flagship brand + super platform" strategy has proven effective, allowing Budweiser to enhance its market presence and consumer engagement [19][23]. - The brand's partnerships with major cultural events like the FIFA World Cup and Tomorrowland are essential for amplifying its market influence and connecting with consumers [21][23].

Financial Data and Key Metrics Changes - EBITDA increased by 6.5% with continued margin expansion [6][10] - Revenue per hectoliter growth accelerated by 4.9% [6] - Underlying EPS grew by 8.7% in U.S. Dollar terms and 17.4% in constant currency [10][25] - Free cash flow increased by $5 billion compared to last year [26] Business Line Data and Key Metrics Changes - Non-alcohol beer portfolio revenues increased by 33% [8] - In the U.S., volumes grew by low teens in spirits-based drinks, led by Cutwater and Neutrol [12] - In Brazil, revenue declined by 1.9% due to volume performance, while EBITDA increased by 5.3% [13] - In Europe, volumes were flat, but revenue and EBITDA grew by mid-single digits [14] Market Data and Key Metrics Changes - In China, revenue declined by 6.2% with underperformance in volumes [16] - In Mexico, volumes grew by low single digits, outperforming the industry [12] - Revenue increased in 70% of markets, with top and bottom line growth across four of five operating regions [11] Company Strategy and Development Direction - The company continues to invest in mega brands and platforms, with $3.6 billion spent on sales and marketing in the first half of the year [18] - Focus on premiumization and innovation to drive growth in the beer category [20] - The company aims to optimize its business through disciplined revenue management and operational efficiency [25] Management's Comments on Operating Environment and Future Outlook - Management remains confident in the long-term growth of the industry despite short-term volume challenges [37][90] - The company is focused on improving execution in China and leveraging opportunities in the off-premise channel [66] - Management anticipates a recovery in consumer confidence and purchasing power, which could positively impact volumes [56] Other Important Information - The company has a diversified geographic footprint, which has proven to be a strength in delivering consistent results [11] - The net debt to EBITDA ratio improved to 3.27 times, reflecting progress in deleveraging [27] Q&A Session Summary Question: Concerns about volume growth in fiscal 2025 - Management acknowledged the volume decline but emphasized confidence in long-term growth potential and the ability to navigate challenges [35][37] Question: Margin improvement sustainability - Management indicated that margin improvements are expected to be sustainable, driven by disciplined revenue management and operational efficiencies [39][40] Question: Key learnings from U.S. market performance - Management highlighted the importance of consistent long-term planning and investment in brands that align with consumer trends [46][48] Question: Consumer slowdown in Mexico and Brazil's volume decline - Management noted that while Mexico outperformed the industry, consumer confidence is lower than historical levels, impacting overall performance [55][56][68] Question: On-premise channel progress in China - Management reported that the on-premise channel remains weak, but there is growth in the off-premise channel, presenting opportunities for improvement [64][66] Question: Plans for category activation around FIFA 2026 - Management sees significant opportunities for category activation during major events like FIFA 2026 and the Winter Olympics, leveraging past experiences for better ROI [91][93]

Financial Data and Key Metrics Changes - EBITDA increased by 6.5% with continued margin expansion [7] - Revenue per hectoliter growth accelerated by 4.9% compared to last year [7] - Overall revenue increased by 3% this quarter versus last year [10] - Underlying EPS grew by 8.7% in U.S. Dollar terms and 17.4% in constant currency [10][25] - Free cash flow increased by $5 billion compared to last year [26] - Net debt to EBITDA ratio improved to 3.27 times from 3.42 times year over year [27] Business Line Data and Key Metrics Changes - Non-alcohol beer portfolio revenues increased by 33% [8] - In the U.S., Michelob Ultra and Busch Light were the top two volume share gainers in the industry [12] - In Brazil, revenue declined by 1.9% due to volume performance [13] - In Colombia, record high volumes drove high single-digit top and bottom line growth [13] - In Europe, volumes were flat, but revenue grew due to premiumization [14] Market Data and Key Metrics Changes - Volumes declined by 1.9% globally, impacted by soft industry performance in China and Brazil [9] - In China, revenue declined by 6.2% with underperformance in volumes [16] - Revenue increased in 70% of markets, with top and bottom line growth across four of five operating regions [11] Company Strategy and Development Direction - The company continues to invest in mega brands and platforms, with $3.6 billion invested in sales and marketing in the first half of the year [17] - Focus on premiumization and innovation to drive growth in the beer category [20] - The company aims to optimize its business and improve margins through disciplined revenue management and operational efficiency [25] Management's Comments on Operating Environment and Future Outlook - Management remains confident in the long-term growth of the industry despite short-term volume challenges [36] - The company expects to deliver on its 2025 outlook of 4% to 8% EBITDA growth [29] - Management highlighted the importance of consumer confidence and economic recovery in driving future growth [56] Other Important Information - The company is focusing on digital platforms to enhance consumer engagement and drive new consumption occasions [22] - The company is committed to increasing investments in mega brands and expanding its non-alcohol beer portfolio [21] Q&A Session Summary Question: Concerns about volume growth and long-term outlook - Management acknowledged the volume decline but emphasized the strength of their global footprint and consistent performance in other KPIs [36][37] Question: Margin improvement sustainability - Management indicated that margin improvements are expected to be sustainable, driven by operational efficiencies and disciplined cost management [39][40] Question: Key learnings from U.S. market performance - Management highlighted the importance of consistent long-term planning and strategic investments in brands to drive growth [46][47] Question: Consumer slowdown in Mexico and Brazil - Management noted that while there are challenges, underlying demand remains strong, and they are monitoring consumer confidence closely [54][56] Question: On-premise channel performance in China - Management reported that the on-premise channel remains weak, but there is growth in the off-premise channel, presenting opportunities for improvement [62] Question: Future marketing opportunities with FIFA 2026 - Management expressed optimism about leveraging major events like FIFA 2026 to drive category growth and brand momentum [88][90]

Financial Performance - The company experienced EBITDA growth of 6.5% in 2Q25[10] - EBITDA margin expanded by 116 bps[10, 11, 75] - Underlying USD EPS increased by 8.7%[10, 11] - H1 Free Cash Flow was up by $0.5 billion year-over-year[10, 81] Revenue and Volume - Revenue per hl accelerated by 4.9% in 2Q25[10, 11, 15] - Total revenue increased by 3.0% in 2Q25[11] - Total volumes decreased by 1.9% in 2Q25[11] Regional Performance - North America saw organic revenue growth of 2.2% and organic EBITDA growth of 4.5%[18, 21] - Middle Americas experienced organic revenue growth of 5.1% and organic EBITDA growth of 6.9%[18, 24] - South America's organic revenue grew by 3.6% and organic EBITDA by 7.2%[18, 28] - EMEA had organic revenue growth of 5.2% and organic EBITDA growth of 9.5%[18, 33] - Asia Pacific's revenue declined by 4.5% and organic EBITDA declined by 4.8%[18, 40] Brand and Innovation - No-alcohol beer revenue increased by 33%[10, 61] - BEES Marketplace GMV grew by 63% to $785 million[10, 66, 68] Debt and Outlook - Net finance costs are expected to be between $190 million and $220 million per quarter[93] - The average gross debt coupon is approximately 4%[93, 91]

Core Viewpoint - Anheuser-Busch InBev reported mixed second-quarter results with a revenue growth of 3.0% to $15.004 billion and normalized EBITDA gains of 6.5%, but missed expectations on beer volumes, leading to a 9.1% decline in stock price in pre-market trading, the worst session since the COVID-19 pandemic [1][4]. Financial Performance - Revenue increased by 3.0% to $15.004 billion and normalized EBITDA rose by 6.5% with margin expansion of 116 basis points to 35.3% [1][6]. - Despite the volume challenges, the company demonstrated pricing power by growing revenues while selling less beer [6]. Volume Performance - Beer volumes declined by 1.9% year-over-year, significantly worse than the 0.3% decline forecasted by analysts [5]. - The decline in volumes was primarily driven by significant drops in China (7.4%) and Brazil (6.5%), with the company acknowledging underperformance in China and attributing Brazil's decline to tough comparisons and adverse weather conditions [6]. Market Outlook - The average target price for BUD stock is $82.67 for the next 12 months, with optimistic predictions reaching as high as $91.00 and bearish outlooks at $72.00 [7]. - All six analysts covering the stock maintain Strong Buy ratings, with no Hold or Sell recommendations [9].

The Budweiser maker said volumes declined 1.9% year-on-year over the three-month period, well ahead of the 0.3% dip forecast by analysts on the back of weaker demand for its beer products. Shares had pared down their losses and were last seen down 8.71% at 9:49 a.m. London time (4:49 a.m. ET). The drop was led by China, where volumes were down 7.4% and where the company said it was "underperforming the industry." The weakness was also driven by Brazil, where AB InBev cited high comparisons and adverse weath ...